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The UK’s ‘Great’ campaign, which has championed British brands and culture from the Olympics to fashion, has helped boost brand growth by over £37bn.

« Coffee Universe » est la nouvelle série de l’artiste hongroise Flora Borsi. Elle a retouché des paysages urbains en créant tout un ciel imaginaire fait de volutes de lait dans du café. Une manière à elle de s’attarder et de révéler la beauté cosmique du café au lait. A découvrir dans l’article.

Flora Borsi’s site.

Sky Sports is launching an ad campaign featuring David Beckham to promote its new European football channel, Sky Sports 5, and its competitive broadband offer.

Uber, the luxury taxi company, has run a press ad claiming it is the brand “keeping London moving” on the day that London cab drivers are planning to strike, in protest against the taxi service.

The Advertising Standards Authority has banned a TV ad promoting BT Sport because it misled some consumers into thinking that they could access the content for free online.

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

(TrendHunter.com) Lara Stone stars in the ‘Heart of Gold’ editorial for Porter Magazine’s #3 Summer 2014 issue.

They say you can take the girl out of the country, but you can’t take the…

We have employed a simple yet unique idea to turn advertising billboards into a tool for women safety. The billboards installed with high lumen lighting turns into streetlights at night in dark locations. Thus giving a safer, secure feeling for citizens of the city, especially women. 

The national capital of India is known as the rape capital of India. It may be a case of mislabeling, but the high incidence of crimes against women is a reality.

Every day there are reports of such incidents in the popular press.
Dark, unlit streets in the city only add to the problem. There is a direct correlation between crime rates and bad lighting.
This insight is what galvanized Halonix, a lighting solutions company, into action. The idea was simple, why not design advertising billboards that turn into street lights by night.
To kickstart the effort, Halonix invited the citizens of Delhi to name streets or area in their neighbourhood that needed better lighting. The facebook page of Halonix registered many such suggestions. The top suggestion was identified by a poll. As a test run, a Halonix billboard was put up in Vasant Kunj. Encouraged by the response, the company installed billboard at more locations.
The feedback was continually positive, so the company approached owners and agencies of outdoor billboard locations to take the idea to a national level. Again the solution was simple. The billboard would carry an advertising message by day. By night, the lights of the billboard would be turned outwards, pointed towards the street rather than the advertising message. So a dark, dangerous street could be turned into a bright, well-lit one.
The idea was well received by outdoor site mangers and owners. Some of whom even wrote in letters of appreciation for this unique effort.
In a matter of weeks, advertising billboards with a social conscience sprung up all over the country. Mohali, Chennai, Mysore, Lucknow, Allahabad, Kanpur all saw the setting up of billboards that were advertising messages by day and streets lights by night.

Chief Creative Officer: Nima Namchu
Group Creative Direcotr: Navin Theeng
Group Creative Director: Kaushik Saha
Creative Director: Shiva Kumar
Creative Director: Piyush Jain
Senior Copywriter: Saurabh Sabikhi
Senior Art Director: Deepak Bisht

The post The Safer City Project: Cheil’s idea for Safety for Women appeared first on desicreative.