(TrendHunter.com) Wanting to create a luxurious branding identity for their all-natural line of soaps, soap manufacturer Zador and creative graphic designer Eszter Laki teamed up to create this stunning final result….
Jacki Kelley, a veteran of both ad sales and ad buying, is leaving Interpublic Group to become chief operating officer at Bloomberg Media, according to Bloomberg. She will begin her new role on Sept. 1, staying on at Interpublic through the summer to manage the transition of key accounts.
Ms. Kelley had been CEO for North America and president of global clients at IPG Mediabrands, the media agency group at Interpublic, until recently moving into a role helping the parent company bring on the Microsoft business she helped win in a massive cross-agency pitch.
IPG offered Ms. Kelley a newly created post working on cross-agency pitches at IPG, according to people familiar with the matter, but she ultimately chose to return to the media side of the industry instead by taking the post at Bloomberg Media.
Coca-Cola is to launch Coca-Cola Life, the first new cola drink it has rolled out into the UK market in eight years.
Havas Worldwide’s Gerry Moira, Bartle Bogle Hegarty’s Rosie Arnold, Kitcatt Nohr’s Paul Kitcatt and Dare’s Matt Eatherall talk about adland through the ages and how it has impacted their careers.
Ad network Undertone has acquired Upfront Media, a programmatic buying technology company, for an undisclosed sum.
Undertone is an ad network known for big, splashy premium ad units. It plans to use technology from Upfront — formerly known as Legolas Media — to offer those units via programmatic transactions, where advertisers use automated technologies to buy audience across devices.
“Our goal is to have the programmatic capability for high impact units this year,” said Undertone co-founder Eric Franchi in an interview with Ad Age.
In adland, it’s the brands that are vying for the top World Cup spot. From Activia to Samsung, we’re rouding up the anthems for this year’s matches. (And if we’ve missed any, tell us in the comments below.)
Dannon’s Activia is making a splash with its dance single, “La La La (Brazil 2014),” by Shakira featuring Carlinhos Brown. The soccer-themed song and video are in support of the UN’s anti-hunger group, World Food Programme.
Beats by Dre’s star-studded World Cup ad (featuring a cameo by Apple) isn’t exactly an anthem. But based on the killer soundtrack, “The Jungle” by X Ambassadors and Jamie N Commons, it should be.
Ads from b-to-b companies have not historically had a strong showing at Cannes, but that could — and by some accounts should — change this year.
With IBM winning a Grand Prix last year for its “Smart Ideas for Smarter Cities” effort, which featured outdoor structures designed to improve some aspect of city life, and now Volvo Trucks scoring a viral hit with its ‘Epic Split’ video, b-to-b ads may have their day.
Ad Age spoke to several top b-to-b agency execs to gauge their opinions on other business marketers’ work and what could, or should, be recognized by the respective Cannes awards commitees.
The government has launched an animated film in a style influenced by the drawings of Syrian refugee children to highlight the plight of those affected by sexual violence in war zones.
Vietnamese consumers are transforming their empty plastic Coke bottles into an array of useful toys and tools, including whistles, paintbrushes, bubble-makers, soap dispensers and nightlights, thanks to an innovative and eco-conscious campaign from Coca-Cola.
Better Together, the campaign to keep Scotland in the United Kingdom, is working with David Cameron’s former strategy director Andrew Cooper to help win over Scottish people.
La marque de rasoir Schick a fait une campagne d’affiches très drôles montrant des hommes barbus venus de Nouvelle-Zélande dont la barbe est faite avec des rongeurs très poilus agrippés à leurs mentons. Des posters et des animaux rigolos à découvrir dans la galerie.
(TrendHunter.com) Martha Fleming-Ives latest series, ‘The Waking Hours,’ focuses on her father’s struggle with depression. Having been a minister for 35 years, Fleming-Ives’ father was a man…
(TrendHunter.com) #TheToplessTour is an Instagram account that has been created by two British students, which aims to encourage young women to send in their topless photos from around the world.
Their backs are…
Stack has hired Donald Cameron, a former strategy director at Inferno (now FCB Inferno), as strategy director, replacing Faraaz Marghoob.
Look Good Feel Better, the charity that teaches beauty techniques to women suffering from cancer, has launched a 20th anniversary campaign.
Vype, the e-cigarettes brand, has become the latest e-cigarette manufacturer to fall fowl of the ad watchdog, after a poster ad was banned for portraying the product as a smoking cessation device.
“I believe we re on a journey for the UK to be a powerhouse in digital tech.” Gerard Grech, CEO, Tech City UK
“It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different city.” Mark Adams, director, theAudience
“It s amazing how far everything s come. 12 months ago none of this stuff was even being spoken about.” Warren Elsmore, director, UKLUG Ltd
“Everything s already here, the future s already here, we just need to distribute it.” – David Keene, head of enterprise marketing, Northern, Eastern and Central Europe, Google
“[EC1 is made up of] the opinion formers and tastemakers of today.” – Gerard Grech, CEO, Tech City UK
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.
(TrendHunter.com) In an effort to reinterpret traditional Mexican architecture local to the Lake Chapala area, architecture studio Atelier ARS° has enclosed a white home with latticed shutters and a surrounding…
(TrendHunter.com) Fabien Verriest’s debut collection of menswear defies convention and embraces artful constructions. The designer’s creations are reflective of his inspirations that vary from cubist art works to…
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