Rooftop Bikini Editorials – Jon Stars Photographed an Exclusive Editorial for C-Heads (GALLERY)

(TrendHunter.com) American photographer Jon Stars photographed a model named Kelsey on a rooftop terrace in an impromptu shoot for C-Heads.

Stars hung all his preconceived notions at the door with shoot, explaining,

San Miguel calls review of advertising in Europe

San Miguel is holding a review of its European advertising account.

Gaufman steps up at Havas Worldwide London

Havas Worldwide London has promoted Yelena Gauf­man to the position of head of planning.

The Martin Agency plots London launch

The Martin Agency is the latest US hotshop to unveil ambitious plans to establish a foothold in London.

Carlsberg kicks off review of £10m Somersby ad business

Carlsberg has called a review of the £10 million Somersby cider account.

Saatchis promotes Potts and Jex to ECDs

Saatchi & Saatchi London has promoted the creative directors Rob Potts and Andy Jex to executive creative directors, handing them responsibility for the agency’s creative department.

Mike Crowe and Rob Messeter join AMV as creative partners

Abbott Mead Vickers BBDO has hired Mike Crowe and Rob Messeter, who were the creative directors on Marmite’s award-winning “Love it. Hate it. Just don’t forget it” campaign, as creative partners.

Omnicom halts Channel 5 spend

Philippe Dauman, the chief executive of Viacom, has confirmed Channel 5 will retain an independent sales force, as the broadcaster goes into the second half of the year facing a £30 million adspend deficit.

M&C scoops 'no' to Scottish independence brief

Better Together, the cross-party campaign to encourage Scotland to vote “no” to independence, has hired M&C Saatchi as it counts down to the September referendum.

Dare lands Formula E motor-racing account

Formula E, the environmentally friendly alternative to Formula One that uses electronic cars, has appointed Dare to its international creative account.

The7stars picks up Carnival briefs

Carnival has awarded its £12 million offline media planning and buying account for P&O Cruises and Cunard to the7stars after a competitive pitch.

Virtual reality is more than just a gaming fad with a chequered history

The jaw-dropping possibilities of Oculus Rift were demonstrated to devastating effect at this week’s E3 gaming show with the release of a virtual reality version of the Aliens films, but the technology’s capabilities goes well beyond gaming argues Figure Digital founder Ben Paterson.

Channel 5 lose out as Omnicom makes £30m advertising exit

Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom.

Viral review: Unilever's Dove apes P&G with Father's Day ad about amazing dads

Social video experts Unruly review the latest viral from Dove Men+Care

Adidas – House Match

Coupe du Monde oblige, Adidas rentre lui aussi dans la danse des films promotionnels autour du ballon rond en choisissant de mettre en scène derrière la caméra de Fernando Meirelles Gareth Bale et Lucas Moura, mais aussi avec deux ambassadeurs de la marque et légendes : Zinedine Zidane & David Beckham.

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City-Centric Beaches – The City Beach NYC Project Gives New Yorkers a Break from Business (GALLERY)

(TrendHunter.com) City Beach NYC is a new project that is currently underway near Manhattan. The goal is to give city dwellers a break from everyday life, and offer a quick and convenient way to head to the beach for…

CNN Covers Cantor, Shifts to Simpson

As its cable news rivals flooded the airwaves with coverage of the Cantor primary race upset, CNN aired a documentary about O.J. Simpson.



Peeking Plane Food Packaging – Antonio Dominguez' In-Flight Meal Packages for Newrest are Playful (GALLERY)

(TrendHunter.com) Antonio Dominguez was tasked with developing packaging for Newrest, a European in-flight catering company. These particular packages are made to appeal to the Scandinavian air market, which is quite…

Maple Wood Power Cords – Okum Designs Oon to Turn a Household Item into Something Pretty (GALLERY)

(TrendHunter.com) Okum is a studio based in Los Angeles that has updated the modern power cord. Instead of simply using the outlet attached to the wall, the team has designed this new product with an added layer of…

Hacker Group Merges With DraftFCB Munich, Rebrands


Hacker Group, a digital and direct-marketing agency that reports into Interpublic’s FCB network, is merging its operations with a few DraftFCB offices overseas, mainly DraftFCB Munich, and rebranding as the HackerAgency.

The move gives Hacker, located in Seattle, a broader reach, as DraftFCB’s Munich, Shanghai and Prague offices will now carry the Hacker moniker. DraftFCB earlier this year changed its name to FCB, but not all international offices had made the change yet, including DraftFCB Munich, which has been run by Stephan Horvath. The agency will continue to report to FCB CEO Carter Murray.

The new agency will be run by Hacker Group’s president-CEO Spyro Kourtis, who will now be president. Mr. Horvath will be HackerAgency’s global chief marketing officer. Mr. Kourtis said that while there is potential to expand and open more offices in the future, there are no short-term plans to do so.

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