Jun 12

Fresh Mug: The quick and small

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Advertising Agency: Openeyes DDB, Almaty, Kazakhstan
Creative Director: Sergey Radionov
Art Director: Ilya Kodintsev
Copywriter: Yuriy Mashkunov
Designers: Yelena Lepshina, Bakha Meirkhanov
Producer: Zarina Mukhametova
Client Service Director: Evgeniya Lyssenko
Account Director: Nataly Lutchenko
Production: Shootgroup Kazakhstan
Director: Max Ksjenda
DOP: Denis Lushchik
Actors: Ivan Lelukh, Alexandr Artemenko
Executive Producer: Danil Kim
Line Producers: Pasha Kashtanov, Alina Trokhimchenko
Post production: Life Time Studio
Music: Tigran Papazyan
Published: May 2014

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Jun 12

McCann Wins Ashley Furniture; SS+K Wins Jackson Hewitt

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It’s official: today Ashley Furniture HomeStore appointed McCann New York as its creative agency of record and Compass Point as its media planning agency.

The press release names Ashley as “the #1 furniture retailer in North America and one of the fastest growing furniture brands in the world”; the company’s SVP of global marketing/ads calls McCann “a strategic partner who understands the powerful connection our brand has with our customers.”

In other AOR news, New York’s SS+K won the Jackson Hewitt Tax Services account. The agency’s creative work will drive a rebranding effort designed to position the company “as the financial partner for hardworking Americans.”

Incoming CEO Dave Prokupek writes, “Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales.”

New Career Opportunities Daily: The best jobs in media.

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Jun 12

Joint's '2nd Birthday Tweet' – Campaign Case Study Video

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Joint's '2nd Birthday Tweet' - Campaign Case Study Video

London ad agency Joint has turned two years old, and they decided to tackle the announcement much like one would tackle any advertising assignment.

Country: 

Commercials: 

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Jun 12

DDB Budapest: Friday 13th experiment

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Online
DDB Budapest
Today is Friday the 13th. Start getting goose bumps? Many of us did. That’s why we decided to make a fun experiment and challenge our behavior to the world’s most known superstitious date. Check it out, spread the word and join the experiment!
http://www.friday13thexperiment.com/

Advertising Agency:Ddb, Budapest, Hungary
Creative Director:Peter Tordai
Creative head of:Zsolt Balogh
Art Director:Carlos Ramas
Copywriter:Anabela Vaskova
Illustrator:David Vass
Digital Project Manager:Zsofia Maul

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Jun 12

Pathe Foundation Headquarters

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Caché derrière la plupart des bâtiments, le nouveau siège de la Fondation Pathé à Paris réalisé par Pritzker et l’architecte Renzo Piano. Cette étonnante structure est en forme de bulbe courbée, comme coincée dans une ouverture d’un bloc historique de la ville de Paris.

Pathe Foundation Headquarters by Renzo Piano 3
Pathe Foundation Headquarters by Renzo Piano 2
Pathe Foundation Headquarters by Renzo Piano 7
Pathe Foundation Headquarters by Renzo Piano 6
Pathe Foundation Headquarters by Renzo Piano 1
Pathe Foundation Headquarters by Renzo Piano 8
Pathe Foundation Headquarters by Renzo Piano 5
Pathe Foundation Headquarters by Renzo Piano 4

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Jun 12

Lovea: Too much love

Posted in: Uncategorized

Advertising Agency: Small Creative Unit, Indonesia
Creative Director: Olivier Bourgeois
Art Director: Laura Martin
Producer: Amelie Lelong
Post Production: Bruce Touron

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Jun 12

Nescafé Dolce Gusto: Not the usual coffee

Posted in: Uncategorized

Advertising Agency: Now Available, Milan, Italy
Creative Director: Stefano Morelli
Art Directors: Jole Falcone, Matteo Ruisi
Copywriters: Paolo Platania, Michela Ballardini
Head of digital production: Seby Fortugno
Cdp video: DEA Production
Regia: Davide Agosta
Published: November 2013

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Jun 12

Twins International Onlus/Alice for Children: Never Waste Ideas

Posted in: Uncategorized

Advertising Agency: Now Available Africa, Milan, Italy
Creative Director: Marco Peyrano
Art Director: Alessandra Monaco
Copywriter: Nicolò Carrassi
Production Manager: Michele Casadei
Event manager: Michele Prevato
PR Manager: Alessandro Turchi
Videomaker: Gianluca Bomben
Published: June 2013

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Jun 12

Nescafe: Get started Africa

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Advertising Agency: Now Available Africa, Accra, Ghana
Creative Director: Tina Walendy
Art Directors: Enrico Tamiazzo, Richard Adjale
Copywriters: Allan Amponsah, Marco Betti
Digital Strategist: Irene Donati
Project Manager: Kofi Ampomah
Social media managers: Prince Baah-Duodu, Adouni Arinloye
Media manager: Frederick Tackie-Yarboi
Event manager: Michele Prevato

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Jun 12

Heineken: The Legendary Posters

Posted in: Uncategorized

View all the posters at http://www.thelegendaryposters.com.

Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Faustin Claverie
Interactive Creative Director: Edu Pou
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Interactive Art Director: Tiago Varandas
Head of Broadcast Production: Erik Verheijen
Director of Interactive Production: Andrew Allen
Broadcast Producer: Judd Caraway
Broadcast Associate Producer: Stijn Wikkerink
Interactive Producer: Matthew Ravenhall
Planner: Nick Docherty
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Management Lead: Jorge Fesser
Account Manager: Elianne Vermeulen
Head of Studio: Jackie Barbour
Art Producer: Jorge Fesser
Studio Artist: Philip Cronerud
Project Manager: Stacey Prudden
Business Affairs: Justine Young
PR Strategist: Claire Beesley
Production Companies: PARK PICTURES UK, National Picture Show Entertainment LLC, True North Iceland
Directors: Camille Herren, Quentin van den Bossche, James McLeod, David McGrory
Post: MPC Amsterdam
Published: April 2014

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Jun 12

Nissan Times Spanish-Language Effort to World Cup Kickoff

Posted in: Uncategorized


Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s own popularity among U.S. Hispanic consumers.

The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans.

Nissan is working on the assumption that soccer is more closely followed by Latino and European consumers than by the average American household.

Continue reading at AdAge.com

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Jun 12

VW Scores In-Game World Cup Action With Web Play

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The 2014 FIFA World Cup Brazil starts today. Which means it’s time for non-sponsor Volkswagen of America to roll out its ambush marketing plans for the Golf GTI against official auto partner Hyundai Motor America.

VW’s ad agency Deutsch, Los Angeles, will dance around Hyundai’s exclusive sponsorship of TV halftime shows on ESPN and Univision by inserting so-called “Gooooooooolf Celebration Videos” on ESPN.com and Univision.com.

When goals are scored, these digital banners will pop up. Viewers will see different-colored GTI’s (matching the national colors of the country that scored) racing across the pitch. Instead of the familiar fan cry of “Gooooooooooooal” they’ll hear “Goooooooooolf” to promote the performance-oriented GTI, which VW says is more popular with younger and Hispanic car buyers.

Continue reading at AdAge.com

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Jun 12

CARL: Summer bag

Posted in: Uncategorized

Creative: Carl von der Lancken

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Jun 12

Las Vegas: Vegas Music

Posted in: Uncategorized

Advertising Agency: R&R Partners, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Schuyler Vanden Bergh
Associate Creative Directors / Copywriters: Jeffrey Butterworth, Jason Luery
Associate Creative Director / Art Director: Jessica Hazen
Art Director: Eric Rice
Lead Animator: Ryan Christian
Designer: Stephanie Bobruska
Dir. of Broadcast / Agency Producer: Dustin Oliver
Production Manager: Lenny Vallone
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Cindy Becker
Director of Photography: Eric Schmidt
Production Designer: Laura Fox
Editorial Company: Cosmo Street
Editor: Kevin Anderson
Assistant Editor: John Bradley
Executive Producer: Yvette Sears
Producer: Jamie Perritt
Visual Effects Company: Arsenal LA
Executive Producer: Ashley Hydrick
Producer: Pravina Sippy
VFX Artist / Supervisor: Mark Leiss
Music Production: Beacon Street Music
Partner / Composer: Andrew Feltenstein
Partner / Composer: John Nau
Executive Producer: Leslie Dilullo
Mix / Sound: Lime Studios
Mix Artist: Sam Casas
Executive Producer: Susie Boyjan

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Jun 12

Las Vegas: Carolers

Posted in: Uncategorized

Advertising Agency: R&R Partners, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Schuyler Vanden Bergh
Associate Creative Directors / Copywriters: Jeffrey Butterworth, Jason Luery
Associate Creative Director / Art Director: Jessica Hazen
Art Director: Eric Rice
Lead Animator: Ryan Christian
Designer: Stephanie Bobruska
Dir. of Broadcast / Agency Producer: Dustin Oliver
Production Manager: Lenny Vallone
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Cindy Becker
Director of Photography: Eric Schmidt
Production Designer: Laura Fox
Editorial Company: Cosmo Street
Editor: Kevin Anderson
Assistant Editor: John Bradley
Executive Producer: Yvette Sears
Producer: Jamie Perritt
Visual Effects Company: Arsenal LA
Executive Producer: Ashley Hydrick
Producer: Pravina Sippy
VFX Artist / Supervisor: Mark Leiss
Music Production: Beacon Street Music
Partner / Composer: Andrew Feltenstein
Partner / Composer: John Nau
Executive Producer: Leslie Dilullo
Mix / Sound: Lime Studios
Mix Artist: Sam Casas
Executive Producer: Susie Boyjan

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Jun 12

Las Vegas: Decked Out

Posted in: Uncategorized

Advertising Agency: R&R Partners, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Schuyler Vanden Bergh
Associate Creative Directors / Copywriters: Jeffrey Butterworth, Jason Luery
Associate Creative Director / Art Director: Jessica Hazen
Art Director: Eric Rice
Lead Animator: Ryan Christian
Designer: Stephanie Bobruska
Dir. of Broadcast / Agency Producer: Dustin Oliver
Production Manager: Lenny Vallone
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Cindy Becker
Director of Photography: Eric Schmidt
Production Designer: Laura Fox
Editorial Company: Cosmo Street
Editor: Kevin Anderson
Assistant Editor: John Bradley
Executive Producer: Yvette Sears
Producer: Jamie Perritt
Visual Effects Company: Arsenal LA
Executive Producer: Ashley Hydrick
Producer: Pravina Sippy
VFX Artist / Supervisor: Mark Leiss
Music Production: Beacon Street Music
Partner / Composer: Andrew Feltenstein
Partner / Composer: John Nau
Executive Producer: Leslie Dilullo
Mix / Sound: Lime Studios
Mix Artist: Sam Casas
Executive Producer: Susie Boyjan

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Jun 12

Bon Secours Cancer Institute: Seeing Cancer Differently

Posted in: Uncategorized

Advertising Agency: Free Agents, Richmond, Virginia, USA
Creative Director: Laura Wagner
Art Director: Suzanne Doran
Copywriter: Keat Powell
Director: Matt West
DP: Kuni Ohi
Editor: Matt West
Producer: Melanie Cox
Production Company: SpangTV
Published: June 2014

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Jun 12

Award Categories for Grammys Are Tweaked

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One change in the music awards allows use of sampling and “interpolation” in all songwriting categories; another redefines “alternative.”



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Jun 12

Craig Marks, Veteran of Music Journalism, Named Editor in Chief of Spin.com

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Music website Spin.com has named Craig Marks its editor in chief.

Mr. Marks was executive editor of Spin magazine in the 1990s before helping to introduce Blender magazine. “I’ve always been very involved in music journalism and I think Spin is the best place I could possibly be for that,” he told Ad Age.

Spin magazine, which began publishing in 1985, went all digital at the end of 2012, roughly six months after SpinMedia — then BuzzMedia — bought the title. It has shuffled through a handful of editors since then, most recently Jem Aswad, who took the job last June.

Continue reading at AdAge.com

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Jun 12

Foot Locker: All Runners Welcome

Posted in: Uncategorized


Outdoor
Foot Locker

Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Executive Creative Directors:Chris Beresford-Hill, Dan Lucey
Senior Creative Director:Danilo Boer, Grant Smith
Art Director:Danilo Boer
Copywriter:Grant Smith
Executive Producer:Tricia Lentini
Illustrator:Geoff Mcfetridge
Artist Assistant:Robbie Simon
Worldwide Senior Account Director:Troy Tarwater
Account Director:Janelle Van Wonderen
Account Executive:Nick Robbins
Assistant Account Executive:Sam Henderson

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