Hasta La Creative!

(TrendHunter.com) The Monokini 2.0 project is a social photography project shot by Pinja Valja that celebrates real breast cancer survivors. Instead of being presented as sad or less than whole versions of themselves,…

Film
Master Blenders

We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without it’s waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them.

The ideia that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also.

The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.

Advertising Agency:Jwt, Sao Paulo, Brazil
CCO:Ricardo John
Head Of Art:Fabio Simoes
Creative Director:Erick Rosa
Copywriter:Fernando Duarte
Art Director:Pedro Hefs, Thiago Arrighi
Account:Stefano Paduan, Felipe Giacon
Media:Wagner Sena, André Simões
Planning Team:José Lucas, Juliana Maaz, João Caputti
Rtv Director:Márcia Lacaze
Animation:Daniel Semanas, Paulo Stoker
Clean Up:Guma, Lucas Fiacadori
Production Company Account responsible:Marcel Yin Weckx
Sound Production Company:Big Foote Audio
Music Production:Equipe Bigfoote
Locutor:Pascoal da Conceição and Marcelo Meirelles, Mark Grandfield
Illustration:Pedro Hefs, Thiago Arrighi

Nacho Guzman a réalisé le clip d’Opale, un groupe français de musique électronique qui vient de sortir son nouvel album « Sparkles and Wine ». Dans cette vidéo psychédélique, les lumières tournent autour du visage de la femme et jouent ses traits en les transformant complètement selon les angles pris.

(TrendHunter.com) With Memorial Day just around the corner for Americans, the Vogue Paris ‘Un Week-End’ editorial provides a great source for fashionable road trip looks. While some people might think…

Kingsford Charcoal cooks up some strawmen in this ad from DDB California mocking the high-tech features of today's newest gas grills, which it dismisses as the playthings of lonely cyberchefs. 

"The Social Grill" centers on the X4 Platinum, a fictional example of voice-activated, selfie-taking, photo-sharing patio gear. As the grill owner fumbles with the machine, his neighbor's guests look on judgmentally, despite the fact that lighting a grill with a smartphone app would actually be pretty cool.   

Making fun of neighbors who put too much stock in costly gadgets is a trusty old saw in the advertising world, but surely there's something Kingsford could have done to make its "heroes" a bit more likable? Maybe at least offer the guy a beer and a burger?

Who's being antisocial now?

CREDITS
Client: Kingsford Charcoal
Agency: DDB California
Group Creative Director: Jim Bosiljevac
Art Director: Tim Stier
Copywriter: Todd Taber
Producer: Bryan Holt
Director: Rick LeMoine
Prod. Comp: Moxie Pictures
Editor: Chan Hacher
Music: Stock Music, N/A