Hasta La Creative!

The prevalence of digital advertising fraud is a huge threat to our industry and can no longer be ignored. As an industry, we need to take immediate steps to make digital advertising fully transparent and accountable. If not, the future looks bleak for digital advertising professionals, as trust will erode and growth will cease.

Why the current industry perspective isn’t helping:

Most articles about digital fraud focus in on a number. And I understand why — the numbers are huge ($6 billion according to some reports) and stats are easier than solutions. According to another recent report, more than one-third of online ad traffic is fraudulent, and that doesn’t even touch on the two additional issues of viewability and brand safety, which are arguably equally as important.

Continue reading at AdAge.com

Usain Bolt empresta seu carisma e habitual simpatia para a Visa no filme criado pela Saatchi & Saatchi de Londres. Em ritmo de Copa do Mundo FIFA 2014, o velocista se dá conta de que está perdendo o evento no Brasil e começa a correr para chegar a tempo.

É claro que, para facilitar tudo, ele usa seu cartão Visa, o que permite até que ele bata uma bolinha com a rapaziada na praia, antes de chegar a seu destino.

Produção da TRAKTOR. 

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Fusion agency up-and-comer Jamil Issa stars in Wonderland magazine’s stunning fashion story entitled “Glitter”. The British publication enlists the help of fashion photographer…

Outdoor, Print
Volia

In Ukrainian language the common term which defines the size of a file is “weight”.

Advertising Agency:Scholz & Friends, Kiev, Ukraine
Creative Director:Mikhail Krivorouk
Group Creative Head:Ira Boyko
Copywriter:Olga Rumyantseva
Art Director:Yuriy Zharko
Postproduction:Terminal FX

Category: Hire & Higher
Summary: Presenting an organization in social media requires outgoing people, but first it requires a plan, like any other public relations or marketing initiative. Yet once you have your goals and strategies expressed, how do you staff to accomplish them? Amy-Mae Elliott on Mashable has talked with people who have done social media team building and provides helpful insights into a frontier challenge.

Para os ingleses – que ainda estão p* por ter que jogar em Manaus – faz tanto calor no Brasil que as pessoas derretem. Não nesse exato período do ano, pra mim, mas eu não conseguiria encontrar argumentos contra.

Criado pela Grey, esse comercial do isotônico Lucozade traz Steven Gerrard – capitão da seleção da Inglaterra – se desfazendo feito um vela acesa. A locução, feita pelo ator Benedict Cumberbatch, diz: “A? medida que a temperatura aumenta e humidade sobe; corpos enfraquecem e performances caem”.

Além do comercial, a campanha da Lucozade “recriou as condic?o?es clima?ticas do Brasil” em Londres, num local onde as pessoas podem se inscrever para experimentar nossa temperatura de 32 graus e 76% de humidade. É a chamada The Heat Zone.

Me sinto ofendido. Só 32 graus?! No verão faz 40° fácil.

Post originalmente publicado no Brainstorm #9
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Gary Rayneau, the head of digital sales at Dennis Publishing, explains how an Association of Online Publishers-backed roundtable arrived at five principles for native advertising.

Instagram’s photography competition at this year’s Cannes Lions festival will give any person or brand the opportunity to be featured in a photography exhibition.

Daniel Craig stands alone, dressed simply in a light jumper and a leather jacket, while he recites the first line of William Earnest Henley’s poem ‘Invictus’.

The Daily Mail, Mail on Sunday and Mail Online form the most read newspaper brand in the UK, according to the latest figures from the National Readership survey.