Hay Day: Cowboy

Advertising Agency: Barton F. Graf 9000, USA
Founder / Chief Creative Officer: Gerry Graf
Executive Creative Director: Scott Vitrone, Ian Reichenthal
Copywriter / Art Director: Matty Smith, Joey Ianno
Head of Integrated Production: Carey Head
Executive Producer: Amanda Revere
Account Director: Kate Faux
Account Supervisor: Mike Andreozzi

Axe: Social Effort Scale

Link to site: http://socialeffortscale.com

Advertiisng Agency: Barton F. Graf 9000, USA
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Brandon Mugar
Creative Technology Director: Jonathan Vingiano
Art Director: Austin Mankey
Copywriter: Mike Motch
Head of Production: Carey Head
Executive Producer: Josh Morse
Account Director: Kate Faux

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Celebrate the Night Animals with Lilla Sällskapet.

Swedish group Lilla Sällskapet just dropped a new track called “Night Animal.” To promote their upcoming interactive music video, M&C Saatchi Stockholm and B-Reel created some posters that changed messages depending on the time of day. In daylight hours it read “Life for the day.” At night?

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Matt Tepper Joins R/GA as VP, Managing Director CRM

R/GA has officially announced the arrival of Matt Tepper as vice president, managing director CRM. In the newly created role, Tepper, who brings to the table over 13 years of experience, will “partner with the agency’s teams to help clients strengthen customer relationships and amplify marketing initiatives through CRM and CRM-enhanced paid media.” He will report to Seth Solomons, vice president, chief global client services officer, managing director New York.

Tepper arrives at R/GA from General Assembly, where he served as vice president, head of global marketing. In the role, he led the company’s global and digital marketing efforts, including paid advertising, public relations, partnerships, and marketing technology. Prior to General Assemly, Tepper served as vice president of audience insights and the head of social labs at Big Fuel/Mediavest, where he was responsible for leading multiple product development initiatives, such as a global analytics architecture spanning 47 countries and a social segmentation tool built on an innovative targeting approach. He has also implemented social media programs for clients including Walmart and Samsung, and his programs resulted in sales increases and doubled social engagement. continued…

New Career Opportunities Daily: The best jobs in media.

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank

The makers of “Lord of Tears,” a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film’s evil “Owlman” into real life.

In the first and less elaborate stunt, Owlman popped up on Chatroulette, where he set some teeth chattering with fear, though most users just seemed amused. (By Chatroulette standards, he’s actually not so bad.)

More recently, though, the beaked beastie nested in an an abandoned children’s hospital that’s reportedly a favorite haunt of sightseers and photographers. “Lord of Tears'” director Lawrie Brewster explains: “Whenever we got a heads up somebody was heading this way … we would get our hidden cameras ready to record what happened when they encountered our Owlman lurking inside. We did not expect the reactions we filmed, and had to cut short the second prank as our victim became too distressed. He was eventually fine in the end and even had a cup of tea with us!”

“Distressed” is putting it mildly. Some hospital explorers seem ready for the psych ward after encountering the Owlman in the hospital’s dilapidated halls. 

Some will insist the prank was faked, and indeed a cursory search of Google turns up no mentions of an abandoned St. Mary’s Children’s Hospital, which seems odd if it’s such a popular destination. (There is, however, an abandoned St. Mary’s asylum in Stannington.) And of course the reactions are almost too perfect.

Regardless, the video has proven scary popular, generating almost 1 million views in a few days and lots of buzz for a relatively small film. So I’d call Owlman’s latest flight a wise move indeed.



How to Deal with Marketers' March Toward Paying You Later


Now that Mars has become the latest marketer to jump on the deferred payment bandwagon, agencies are once again complaining (behind closed doors anyway) about feeling financially bullied by clients.

There’s little doubt that when the world’s biggest marketers extend payment terms to 90 and 120 days, the repercussions are felt at every level — from media agencies who have to pay for their buys, to the creative agencies who have to pay production companies and other vendors, and to the employees who may suffer deferred or canceled bonuses and raises.

The heads of the major agency holding companies have been vocal about this topic over the past year, publicly agreeing that they don’t want to be treated like banks. Unfortunately, it hasn’t stopped the forces that are driving deferred payment. So it’s time for agencies to start dealing with the issue head-on instead of acting like victims.

Continue reading at AdAge.com

Friday Poll: Which New Broadcast Sitcom Will Get Canceled First?


The networks have had a notoriously difficult time finding keepers among their new comedies each year, but that doesn’t stop them from trying.

Some of last season’s newcomers survived, like CBS’s “Mom” and “The Millers,” ABC’s “The Goldbergs” and Fox’s “Brooklyn Nine-Nine,” which even won a Golden Globe.

But there were also many casualties. New comedies last season that aren’t coming back include CBS’s Robin Williams adland comedy “The Crazy Ones,” ABC’s “Super Fun Night” and NBC’s “Welcome to the Family,” “The Michael J. Fox Show,” and “Sean Saves the World.”

Continue reading at AdAge.com

This Cancer Hospital Campaign Aims to Put Itself Out of Business

seattle_canver_alliance.jpg

This month, the Seattle Cancer Care Alliance will launch and new TV, radio and online campaign created by Seattle-based Frank Unlimited that centers not on curing or even alleviating cancer, but on prevention.

While that would be a predictable direction for a public service campaign but not so much for a healthcare advertiser whose bread and butter, so to speak, is cancer treatment. Nevertheless, the campaign represents upwards of 35% of Seattle Cancer Care Alliance’s total 2014 marketing budget. Called “Do One Thing,” it promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.

The campaign strategy borrows from current motivational psychology thinking on habit change, which suggests that, asked to change many habits, people often change none; asked to change one habit, they are more successful. As relates to cancer prevention, people are counciled to avoid some foods, eat others, exercise, use sunscreen, stop smoking, and more. It frequently leads nowhere.

“So here’s a thought,” a :90 online video encapsulates the overall message, “You don’t have to change everything. You don’t have to do everything. Just do one thing. Every day, pick one healthy thing, and do it.” The video shows three would-be cancer avoiders do a lot of attempting and a good deal less succeeding at dozens of different healthy lifestyle changes.

There is also a free Do One Thing app, for iOS or Android, which lets one set goals, then gives reminders and tracks progress. The tracking can be private or shared socially. Because public shame is, of course, an exceptionally effective motivator.

To drive site traffic, a :30 TV?commercial, animated by New York Times op-ed illustrator Drew Christie, runs on all broadcast networks and a :60 radio spot runs on NPR?and major news format stations, all within the Seattle DMA. Additionally, banner advertising will run across various healthcare networks.

Freedom Calendar

Artplan et AfroReggae ont créés le « Calendrier de la liberté »: 12 ex-détenus, 365 marques fabriquées à la main et des témoignages avec des histoires de chacun d’entre eux. Chaque page du calendrier est consacrée à un portrait d’un ex-detenu. Plus d’images et une vidéo sont disponible dans l’article.

Freedom Calendar 5
Freedom Calendar 4
Freedom Calendar 3
Freedom Calendar 2
Freedom Calendar 1

30 Clever Kiosks – From Education-Promoting Kiosks to Cell Rental Kiosks (TOPLIST)

(TrendHunter.com) Whether you’re looking for somewhere to charge your phone or thirsty for a quick drink, these clever kiosks provide the perfect way to provide service to customers or educate them on various…

Langenscheidt: Decodicons

Understand Korean, Thai, Persian, Hebrew, Japanese, Chinese, the world. Langenscheidt Translation Dictionaries.

Advertising Agency: GREYgermany, Duesseldorf, Germany
Chief Creative Officer: Fabian Kirner
Creative Directors: Alexandros Antoniadis, Martin Venn
Art Director: Markus Werner
Copywriter: Thomas Kuhn
Illustrators: Markus Werner, Thomas Kuhn
Additional credits: Michael Rewald, Bettina Chamier
Published: March 2014

Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with.

This eagle, for instance:

“Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch.

“We’re really proud of the work that we’ve done for Jack Link’s over the last decade,” said Mike Lescarbeau, CEO of Carmichael Lynch. “The ‘Hangry Moments’ campaign continues the funny, disruptive, and over-the-top storytelling that has become a hallmark of Jack Link’s advertising.”

Jack Link’s is a family owned and run business headquartered in the tiny North Woods town of Minong, Wisconsin. The company is also the fastest-growing meat snack manufacturer in the world.

They have wolves in northern Wisconsin!

The post Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch appeared first on AdPulp.

Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG

Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Advertising Jobs: nylmedia, MATTE, Weight Watchers

This week, nylmedia is hiring an associate content strategist, while MATTE needs a senior brand strategist. Weight Watchers is seeking a copywriter, and DMW Direct is on the hunt for a DRTV media buyer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La'

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home.

The Colombian singer, responsible for 2010’s astoundingly popular tournament track “Waka Waka,” has now teamed up with yogurt brand Activia to deliver “La La La” in celebration of this year’s World Cup in Brazil. The song is also a benefit for the UN’s anti-hunger group, the World Food Programme.

The video has racked up more than 50 million views in a week, possibly putting it on pace to someday match the staggering 668 million views on “Waka Waka.” It appears to be getting a better reception than the first theme song for the 2014 games, Pitbull’s collaboration with J Lo and Brazilian singer Claudia Leitte, “We Are One,” which has only 20 million views since launching in April, and a much worse like-to-dislike ratio on YouTube.

Some critics derided “We Are One” for reinforcing stereotypes of Brazil and for too prominently focusing on non-Brazilian talent. Others pointedly asked for “Waka Waka” back.

Not everyone is convinced the new tune addresses all those complaints, but it does feature Brazilian musician Carlinhos Brown, along with soccer stars like Argentina’s Lionel Messi and Brazil’s Neymar da Silva Santos Jr. And, of course, there’s the obligatory spectacle of a characteristically whirling and wiggling Shakira.

French musician and director Woodkid, meanwhile, has called out the visual style, claiming similarity to the 2011 video for his song “Iron.”

Whether Shakira’s song itself is good is another question, one we’ll leave up to you to decide. If you plan to watch the games, chances are good this won’t be the last time you hear it.

Via Jezebel.



Honda Fit 2015: Invisible Car


Online, Mobile
Honda

The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a “virtual carpet”, which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms.

More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Directors:Fabio Fernandes, Eduardo Lima
Creative Director:Theo Rocha
Head Of Art:Joao Linneu
Copywriter:Joao Paulo Testa
Art Director:Ricardo Pocci
Account team:Marcello Penna | Marco Piza, Florencia Lear, Valéria Coutinho
Planner Team:José Porto, Douglas Nogueira, Caio Felipe
Media Team:Fábio Freitas, André Gramorelli, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Integrated production:Juliana Hasegawa
Project Director:Aline Verissimo
Project Manager:Thais Villela
Technology:Vetor Zero, On Interactive
Art Buyer:Edna Bombini, Juliana Gardim
Illustrator:Vetor Zero, Estudio Romeu E Julieta

Tracey Follows quits JWT London

Tracey Follows, the chief strategy officer at JWT London, has resigned from the agency.

Shoe Progression Installations – The Genealogy of Innovation by Nike Moves Through the Decades (GALLERY)

(TrendHunter.com) The Genealogy of Innovation in London put Nike’s kicks on display and examines the company’s developments from the start in the 70s, to the present day. Moving through the collection, it&#…

Playboy: Lips

April 2013 was the month that Playboy printed its last issue in South Africa. Therefore, Playboy had to tell fans why online is better.

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Ismaeel Chetty
Creative Group Head: Werner Marais
Agency Producer: Ashleigh Hamilton
Retoucher: Farran Sole
Production Manager: Rory Bonnes