If a new era of marketing that aims to attract, seduce and compel has dawned, brands need to find something compelling and own-able with which to seduce their audience, says Kath Hipwell, planning director, Red Bee Media.
After weeks of voting, we can reveal that the four marketers to make the final shortlist for The Marketing Society’s Leader of the Year 2014 are easyJet’s Peter Duffy, Muller Dairy’s Michael Inpong, Lloyds Banking Group’s Catherine Kehoe, and BT’s David James.
Professor Stephen Hawking has lamented the England football team’s inability to “hit a cow’s arse with a banjo” when it comes to penalties in a pre-World Cup viral campaign by Paddy Power.
L’agence allemande Scholz & Friends a réalisé une campagne créative et très rigolote pour la marque de voitures Opel et leur option d’alerte à la collision. Des animaux sauvages sont représentés et l’un des deux animaux rentre dans le postérieur de l’autre, comme pour imiter un accrochage.
(TrendHunter.com) No matter what you set forth to do on your next camping trip, the Get a Room Tent by FieldCandy will always portray your romantic side. This is indeed a two-person tent that can have you as the talk…
(TrendHunter.com) With the 2014 FIFA World Cup rapidly approaching, there’s a lot of preparation for the big sporting event underway and just recently, the plane design for the Brazilian National Team was…
(TrendHunter.com) The photoshoot starring model Rafaela Huguenin by Hendra Kusuma, a photographer based in Jakarta, Indonesia, is dark and mysterious. As though inspired by a world of witches and fantastical events,…
(TrendHunter.com) At first glance, the pieces that make up the BEAMS x Coleman Bandana collection look as though they belong in a home. Nevertheless, the famous Japanese retailer has teamed up with the equally…
When 360i’s global CEO Sarah Hofstetter is out of the office, she puts IsTodayAJewishHoliday.com in her automated email response. The link has a dual purpose. It adds a little humor to what would otherwise be a dry out-of-office reply, and it convinces clients that she’s not making up Jewish holidays.
This is just one of the ways Ms. Hofstetter, an Orthodox Jew from Long Island, N.Y., balances her professional life with her personal life and faith.
The 39-year-old CEO runs one of the most-buzzed-about digital agencies and has been promoted three times in two years. She’s managed that success while taking care of two kids; keeping kosher despite the wining-and-dining demands of running an agency; and completely shutting down between sunset on Friday and sunset on Saturday to observe Shabbat, the Jewish day of rest.
Omnicom, the owner of the OMD and PHD media networks, has followed Publicis Groupe and signed a major advertising deal with Twitter.
BMW Motorrad a choisi le Concours d’Elégance Villa d’Este 2014 pour révéler sa nouvelle moto BMW Motorrad Concept Roadster. Avec son design technologique et futuriste, cette moto au moteur très puissant comporte des lumières LED pour ses feux. A découvrir en images.
FullSIX London, the French-owned digital agency, has hired Rob Trono, the digital creative director at Publicis Chemistry, as its new executive creative director.
The next installment for the Apple iPad ‘Your Verse’ campaign features the composer and conductor Esa-Pekka Salonen using the iPad Air to aid his creative moments.
Engine is opening its social media content agency Moment Studio in the UK, with the WCRS client Warburtons.
Google has announced plans to develop its own self-driving cars, with ambitions to trial the project in California over “the next couple of years”.
Mary McIntyre est une photographe irlandaise qui a réalisé une série de photographies intitulée « View From An Upper Window », dans laquelle elle capture des paysages dévastés ou pleins de verdure à travers des fenêtres. Un nouveau regard poétique porté sur le monde qui nous entoure.
(TrendHunter.com) The Luno Armchair might be dark and futuristic, but there is also an organic aesthetic that makes it appear as though it was naturally formed in some sort of enchanted forest. Perhaps this is the…
A TV ad for bookmaker Coral, featuring a woman wearing a jockey’s outfit, has been banned by the Advertising Standards Authority for linking gambling to seduction.
(TrendHunter.com) ‘Pungas’ are fun 3D-printed sneaker accessories that help to add a touch of personalization to your shoes.
Back in 2011, the creative team behind Pungas founded HICKIES, a unique…
(TrendHunter.com) Agata Lucka and Michal Wójcik teamed up with Polish photographer Klaudia Nieboj to shoot the ‘Dressed for Space’ editorial for C-Heads.
Though the title suggests space suits and…
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