May 28

How One Exec Runs Busy Digital Agency While Staying True to Her Faith

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When 360i’s global CEO Sarah Hofstetter is out of the office, she puts IsTodayAJewishHoliday.com in her automated email response. The link has a dual purpose. It adds a little humor to what would otherwise be a dry out-of-office reply, and it convinces clients that she’s not making up Jewish holidays.

This is just one of the ways Ms. Hofstetter, an Orthodox Jew from Long Island, N.Y., balances her professional life with her personal life and faith.

The 39-year-old CEO runs one of the most-buzzed-about digital agencies and has been promoted three times in two years. She’s managed that success while taking care of two kids; keeping kosher despite the wining-and-dining demands of running an agency; and completely shutting down between sunset on Friday and sunset on Saturday to observe Shabbat, the Jewish day of rest.

Continue reading at AdAge.com

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