Hasta La Creative!

Print
Chevrolet

You don’t know when you’re about to start a family.

Advertising Agency:Publicis Salles Chemistri, Sao Paulo, Brazil
Executive Creative Director:Erik Vervroegen
Creative Director:Hugo Rodrigues, Alessandro Cassulino, Antonio Correa
Art Director:Eduardo Pastor, Felipe Drummond, Bastien Grisolet
Copywriter:Guilherme Nesti, Josh Parschauer
Art Buyer:Selma Momosse
Production:Rita Vilarim, Thiago Loureiro, Emerson Russo
Account Director:Marcos Vinício Pizzetti
Account Manager:Daniella Martins

Film
Nestlé

Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé’s malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. [Click here to watch the TV Spot]  With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte.

Advertising Agency:Jwt, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Head Of Art:Fabio Simoes
Creative Directors:Hernan Rebalderia, Santiago Dulce
Copywriters:Erick Mendonça, Fernando Duarte
Art Directors:Robison Mattei, Pedro Hefs
Planning:Isabella Mulholland, José Lucas, João Caputi
Account Management:Wilson Negrini, Renata Buess, Marcelo Spina
Project Manager:Patrícia Waissmann
Media:João Dabbur, Clara Bianchini, Silôe Neves, Wagner Sena
Rtv:Márcia Lacaze, Fafá Oliveira
Graphic Producer:Flávio Schaefer, Flavio Colella
Client Approval:Antonio Diogo, Mônica Lopes, Carolina Belingieri
Editting:Márcio Canela
Producer:Hungry Man
Director:Gualter Pupo Animações e Finalização: Quanta Post
Sound Producer:Timbre
Cinematography:Regis Fernandez
Bike Producer:Israel Nicolau, Mauricio Bevilacqua

Print
Bergqvist

Fall in love with the new spring arrivals.

Advertising Agency:Spenat, Karlstad, Sweden
Art Director:Erik Nilsson
Copywriter:Mats Åstrand
Photographer:Daniel Dahlgren

Online
Unión Nacional de Ciegos del Perú

The agency McCann Lima creates for The National Blind Unit (UNCP), an innovative post on Facebook, which transmits a virtual experience into the understanding of how blind people read.

The image shows only the dots, braille writing, but what was new and unusual is how we use the tags of this network, because when you passed the mouse over the dots, it would read it’s immediate translation:  “We don’t want you to read like us, we just want your attention”. This is the message in this peculiar print, which is quickly getting viral through out social networks and news pages of many different countries.

This publication, aimed to non-blind people, was meant to create awareness of the work the UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually incapacitated.

Advertising Agency:McCann Lima, Peru
Ccd:Mauricio Fernandez, Maldonado, Nicolas Romano
Copywriter:Frank Marti
Art Director:Christian Silva
Integration Digital Director:Miguel Bulnes
Social Media Executives:Jhonatan de la Cruz, Monica Campos
Case Production:7 Samurai
Director:Dante Effio
Producer:Kike Pacheco
Post Production:Animal FX
Audio:Sonica

Promo, Direct Marketing, Design
Leeds Booklet Printing Company

Advertising Agency:Taxi Studio Limited, Bristol, United Kingdom
Chief Creative Officer:Ryan Wills, Spencer Buck
Design Director:Olly Guise
Senior Designer:Pete Hawkins
Designer:Luke Francis
Account Director:Esther Gray
Illustrator:Yehrin Tong

Print
Volkswagen

Advertising Agency:Grabarz & Partner, Hamburg, Germany
CCO:Ralf Heuel
Group Director:Timm Weber
Creative Director:Christoph Stricker, Constantin Sossidi
Art Director:Barbara Dirscherl
Copywriter:Raphael Klawuhn
Account Supervisor:Martina Thalhammer
Art Buyer:Indra Hohns
Print Production:Katrin Redeker
Picture Editing:Melanie Marschefski
Final Artwork:Holger Rohmig
Graphic Artist:Jan Stempfle
Photographer:Alex Rank
Advertisers Supervisor:Lutz Kothe, Joern Hartig, Henning Teichmann

Print
RecruitIreland.Com

Don’t waste your potential.

Advertising Agency:Chemistry, Dublin, Ireland
Creative Director:Mike Garner
Art Director:Fabiano Dalmácio
Copywriter:Rob Maguire
Account Director:Lisa O’Brien
Photographer:Getty Images
Account Manager:Emma Spicer

Print
PopClik

Advertising Agency:Y&R/Bravo, Miami, USA
Vp Creative Director:Claudio Lima
Associate Creative Director:Pedro Pinhal
Art Director:Pedro Pinhal
Illustrator:Bigstudios

Media
Coca-Cola

Advertising Agency:McCann Lima, Peru
CCO:Nicolas Romano, Mauricio Fernandez-Maldonado, Ricardo Mares
Copywriter:Ricardo Mares
Art Director:Nicolas Romano
Planning Director:Rodrigo Revoredo
Account Director:Andrea Rosselló
Digital Director:Miguel Bulnes
Btl Director:Berenice Lu
Account Supervisor:Mirjana Slavkovic
Agency Production:Anggelo Franceschi, Carla Dextre
Production Company:Señor Z
Directors:Bacha y Chinon
Audio:Lobo
Postproduction:Plan B
CocaCola Marketing Director:Lizandra Freitas
Sparkling drinks Manager:Miguel Nigrinis
CocaCola Brand Manager:Alfredo Quiñones
IMC Senior Manager:Ursula Cárpena

Media, Outdoor
Institut for blind kids Juan Antonio Pardo Ospina Foundation

When people donate they always pick their less valuable bill. The Juan Antonio Pardo Foundation needed an effective way to raise enough funds for their blind children. That’s why we created The Blind Booth, a donation booth completely dark on the inside. This way we placed people in the position of these kids and invite them to donate with ther heart and not with their eyes.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Art Director:Marcela Zapata
Copywriter:Jorge Eliecer Pinto, Andrés Luque, Sebastián Cuevas
Producer:Miguel Vila, Chilaut