Institut for blind kids Juan Antonio Pardo Ospina Foundation Found Raise: The Blind Booth
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Media, Outdoor
Institut for blind kids Juan Antonio Pardo Ospina Foundation
When people donate they always pick their less valuable bill. The Juan Antonio Pardo Foundation needed an effective way to raise enough funds for their blind children. That’s why we created The Blind Booth, a donation booth completely dark on the inside. This way we placed people in the position of these kids and invite them to donate with ther heart and not with their eyes.
Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:Ricardo Uribe, Julián Andrés Núñez, Juan Carlos Sosa
Art Director:Marcela Zapata
Copywriter:Jorge Eliecer Pinto, Andrés Luque, Sebastián Cuevas
Producer:Miguel Vila, Chilaut
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