(TrendHunter.com) UK-based Silverstone Auctions, which specializes in the sale of classic and rare cars, held a ‘barn finds’ auction, which yielded close to $1.7 million at the inaugural Practical Classics…
Le clip de Oh Land pour son titre « Cherry On Top » (extrait de son nouvel album « Wish Bone ») vient de sortir. Réalisé par Duncan Winecoff et produit par All:Expanded, on y voit des beaux plans sur des danseurs classiques dont un en particulier. Le tout avec des mouvements de caméra très poétiques.
(TrendHunter.com) With the Miami Heat playoff run off to a rollicking start, Nike has decided to release these eye-catching shoes in the signature line of the Heat’s star player LeBron James.
The LEBRON 11…
Publicis Worldwide CEO Arthur Sadoun has named former AKQA executive Guy Wieynk to the newly created position of CEO for the U.K. and the Nordics, part of an effort to establish a clearer identity for the network ahead of the planned merger between parent Publicis Groupe and Omnicom Group.
“The Publicis Worldwide brand is not clearly defined because it gets mixed up with Publicis Groupe,” Mr. Sadoun said. “At Cannes, we have moved up from 17th most creative agency three years ago to number seven. We hope we will soon move into the top five. We get 40% of U.K. revenues from digital, and 35% globally. What’s missing is collective direction.”
By the time Mr. Wieynk assumes the new job, however, the proposed merger may have finally been completed, making Publicis Worldwide a unit of a mega-sized agency holding company called Publicis Omnicom Group. Mr. Wieynk left his post as international VP at AKQA in January, but can’t take up the new role at Publicis Worldwide until the end of this year because of contract issues with AKQA owner — and Publicis Groupe rival — WPP.
IPC Media has confirmed this week’s Nuts magazine, featuring its star model Lucy Pinder crying wearing a bra, was the last issue of the lads’ mag.
Currys & PC World has launched its first ad campaign created by Abbott Mead Vickers BBDO, a World Cup-focused ad campaign featuring men making up pretend reasons to buy a new TV.
TMW, the Creston-owned digital and direct agency, is partnering with its sister PR shop Nelson Bostock to create a strengthened standalone digital and social offer.
Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation’s online subscription service.
Magnus Djaba, the UK chief executive of Saatchi & Saatchi, has been promoted to the UK chief executive of Saatchi & Saatchi Fallon Group.
Mother has hired McCann Worldgroup’s joint chief strategy officer for EMEA Nikki Crumpton in a senior strategy role.
Stefano Hatfield, the editorial director of London Live, is to join High50, Robert Campbell’s community for the over-50s, as its editor-in-chief.
The proposed merger between Publicis Groupe and Omnicom is costing the groups millions in fees, as the $35 billion deal is delayed by tax rulings and plagued with rumours of infighting.
More than 20 shops have been invited to participate in the global Virgin Atlantic advertising pitch, which is being run by Creativebrief. Those that have been selected to make it through to the next stage won t know until the week after next. One condition of the pitch document states that the client must not account for more than 30 per cent of an agency s billings this should see many of the shops invited fall like nine pins. Rainey Kelly Campbell Roalfe/Y R is the 20-year incumbent.
The deadline for media agencies to respond to the Government s tender for its media buying business held by Group M s bespoke agency, M4C passed last week. The winning shop will handle the media buying for all projects, rather than sharing it with a roster of agencies, so the business is sure to be much in demand.
Advertising pitches for the retailer Game have been taking place this week. Four agencies have been invited to participate, including the incumbent, TBWA\London.
Meanwhile, the Department for Business, Innovation Skills pitch to find a shop to promote apprenticeships to young people will take place on 12 May. It was supposed to be on 19 May, but was brought forward as the BIS is keen to get the campaign out. Agencies pitching include Abbott Mead Vickers BBDO, FCB Inferno, M C Saatchi and Ogilvy Mather.
Publicis Worldwide has appointed Guy Wieynk to lead its UK and Nordics operations.
John Lewis is marking its 150th anniversary with a TV ad that paints the retailer as an integral part of Britain’s history.
M&C Saatchi Group has acquired the digital agency Lean Mean Fighting Machine.
(TrendHunter.com) There are several major discernible differences between the BMW Shark Vehicle
and a cutting-edge car that’s built for speed. Besides the fact that this automobile appears to be missing wheels,…
(TrendHunter.com) These education centers not only provide a place for kids and adults alike to come and find books, but also be inspired be the distinct structural designs. From sloping-roofed libraries to spaces…
Fans of Karl Marx and Friedrich Engels are objecting to a publisher’s claim of copyright on Marx translations.
Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh.
But these aren't just your run-of-the-mill video games. Unlike 2010's "Happiness Machines" these do not vend the soft drink itself; instead they work the opposite way, accepting empty soda bottles and rewarding the user with a turn playing a Pong-like game.
As you can see in the video below, the stunt drew quite a crowd, despite the relatively simplistic game. (I mean, when was the last time Pong made you grab a grown man and lift him off the ground in celebration?)
All told, the project collected thousands of bottles at six locations, which might not have a huge impact itself on a place as populous as Bangladesh, but the brand believes the effort helped by "making a case for recycling one game at a time."
Via Gizmodo and Design Taxi.
UPDATE: Some commenters have noted the idea is similar to Volkswagen's "Bottle Bank Arcade" created by DDB Stockholm in 2009. Here's how that one worked:
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