Hasta La Creative!

More recently, the outfit teamed with Wieden & Kennedy, New York, on Heineken’s “Departure Roulette,” which invited travelers at New York’s JFK airport to push a button to win a potentially more adventurous alternative to their existing itineraries. Last September, it also teamed with Lexus and Team One on a holographic show that aimed to “disrupt” the spectacle that is New York Fashion Week.

Mr. Joseph came into advertising through an unexpected window — casting. He started out as an intern for one of the biggest firms in the business, Liz Lewis Casting, before making his way to MTV, where he found talent for shows including “House of Style,” “MTV Spring Break,” “Beach House” and “Total Request Live.” Along the way, he also freelanced as a photographer shooting assignments for Warner, Universal and MTV — he even got his first Times Square Billboard at the age of 22. A call from a former casting boss in 2003 drew him to Milk Studios, which was about to open its own casting affiliate, House Casting.

Six years later, Legs, whose name Mr. Joseph likes to equate to the longevity of an effective idea, was born out of the desire to streamline the often-bureaucratic and complicated production process that he often witnessed at frenzied Milk Studios’ fashion shoots and productions. Legs is home to a roster of directors with experiential chops, including fellow co-founders Geremy Jasper and Georgie Greville, MTV alums who directed the Target campaign, and Radical Friend, the team behind the Lexus effort.

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In the final part of our “masters of business” series shining a spotlight on women at the top, Annabel Karmel, children’s nutritionist and founder of the eponymous kids-food brand, shares her experience of running a successful business.

Mother’s Christmas ad for Boots was the most creative ad of those tested by the Radio Advertising Bureau in the second half of 2013.

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Advertising Agency:dim&Canzian, São Paulo, Brazil
Chief Creative Officer:Michele Dim D’ippolito
Creative Director:Michele Dim D’ippolito, Bruno Cirello, Samuel Segatelli
Art Director:Cristiano Franco
Copywriter:Lucas Casao
Planner:Samantha Barbieri
Photographer:nixonstudio
Chief Executive Officer:Marcio Canzian
Account Manager:Bruna Rubacow
Media Maneger:Maurício Belchior
Media Assistant:Simone Pires

Anheuser-Busch InBev is about to make a significant new investment in its Shock Top brand. And the 8-year-old wheat beer is shooting for the moon. That would be Blue Moon, a larger, older and bigger-spending competitor owned by MillerCoors.

The campaign is by independent agency Group 360, St. Louis. Shock Top had been working with 72andSunny, but Mr. Aguilera said the brand is currently not using the MDC Partners-owned shop.

The new ads make use of Shock Top’s ongoing “Live Life Unfiltered” tagline, which is play on the unfiltered brew, as well as a way to push an adventurous personality for the brand, Mr. Aguilera said. The new investment comes as the brand adds a fourth flavor variety to its full-time lineup: Honey Bourbon Cask Wheat.

Continue reading at AdAge.com

Telecom Italia has appointed Leagas Delaney as its lead communications agency.

Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.

Are you an individual who has decided to turn toward the Internet in order to earn a little bit more money? Many people are even attempting to replace their current income with the Internet No matter what the reason your reading this post you are clearly one of those people who’re looking to earn more money using the Internet The first thing I want to tell you is that the Internet seriously isn’t an overnight success. Hard work and also patience is what it takes in order to achieve success in the world of Internet marketing. Here you will learn just what you need to get up and running.

One thing you will want to do is to join an affiliate program like Clickbank or Commission Junction. Essentially you will end up advertising and marketing someone else’s product or service and you make a commission on sales. This can be much easier than attempting to create your own product and coping with payment processors. Your only job to be able to make money is to get people to go to the link you are provided for the particular products your promoting.

At this time your going to want to get your own private website and domain name, this really is vital to your success. First you should select the niche you want to be in and then try to get a domain that goes with that niche. For this example I will be looking at the actual dog training niche. You really need to pick a domain name like, johnsdogtrainingprograms.com

Now it’s time for you to put together a blog on your new domain. This can be achieved easily from the c-panel, as they have a wordpress platform which the system can set up for you, you only need to enter a little information and let the system do the rest. Yow will discover guides and pdf’s on the Internet that can help you set this up. You may even wish to search YouTube for any instructional video.

Now you will want to go to the affiliate program you signed up to in order to find products in your niche to market. Now pick one certain product, read their entire sales page and then write an article about this product and you will then take that article and place it on your brand new blog. Make sure you add your affiliate link somewhere in the article, and also make sure it really is noticeable so men and women can click on it. If anybody who clicks on the link from your blog, ends up buying the product you recommended you can expect to make money.

Although you could have felt that, that was the really hard part, the hard part is about to start. You will now need to start obtaining visitors to your blog, you can do this by creating backlinks to every page you build. Simply speaking each time you create a post for your blog you will have to build links to that particular page. Over time you should start acquiring a steady flow of traffic that should also grow over time. On the subject of the backlink building one can find books and programs on the web that can help you with that portion.

Unilever has today announced the seven innovative digital companies it is backing as part of its ‘Go Global’ programme, which will partner with seven of the FMCG giant’s own brands to develop new marketing campaigns.

Facebook’s Mark Zuckerberg has expressed his “frustration” at the repeated reports around the NSA’s spying, and has called on the social network’s users to “to build the internet we want” that is “safe and secure”.