L’artiste anglaise Emma Fay dessine sur les corps des paysages, des animaux, des galaxies et nuages pour les prendre en photos. Elle confronte peinture, photographie et utilise le corps comme un terrain de jeu dédicacé aux créations artistiques. A découvrir en détails dans la suite de l’article.
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CPNB
Holland is reading “Erik or, The Little Book of Insects.” This month’s gift at your library. Campaign for the reading promotion campaign “Holland is reading” run by the CPNB (Collective Promotion for Dutch Literature).
Advertising Agency:KesselsKramer, Amsterdam, Netherlands
Creative Director:Erik Kessels
Art Director:Bart Eysink Smeets
Copywriter:Pim Gerrits
Photographer:Bert Teunissen
The most controversial issue in marketing is “line extension.” In our speeches, that’s usually the first question that comes up. When can I line-extend my brand?
Procter & Gamble, the world’s largest consumer-products company, seems relentless in their search for new categories its brands can move into. The latest example being Old Spice, a men’s fragrance brand currently moving into hair care.
In the last six years, P&G spent $28.6 billion on advertising in America, which is considerably more than the annual gross domestic product of Nicaragua, a country of more than five million people.
Film
Samsung
Advertising Agency:72andSunny, Amsterdam, Netherlands
Executive Creative Director:Carlo Cavallone
Copywriter:Carlo Cavallone, Yann Corlay
Creative Director:Paulo Martins
Designer:Paulo Martins, Wendy Richardson
Group Brand Director:Caroline Britt
Senior Brand Manager:Rebeccah Lowe
Brand Manager:Hanna Petit
Film Producer:Eline Bakker
Business Affairs Manager:Madelon Pol, Nickie Stevens
Director Of Strategy:Stephanie Newman
of Communication Strategy:Simon Summerscales
Production Company:Smuggler
Director:Henry-Alex Rubin
Executive Producer:Fergus Brown, Chris Barrett, Lisa Kenrick
Producer:Ramon Leakey
Director Of Photography:David Devlin
Edit House:Whitehouse Post London
Editor:Russell Icke
Assistant Editor:Iain Whitewright
IPC Media, the publisher of Ideal Home and NME, is on the hunt for an agency to handle its customer acquisition and retention account.
Film
Coca-Cola
Advertising Agency:Saatchi & Saatchi, Copenhagen, Denmark
Executive Creative Director:Jason Mendes
Creative:Regner Lotz, Jesper Isholm
Producer:Nanna Rosenstock, Casper Rasmussen
Director:Christian Eagles Borg
Account Manager:Maria Dinesen
Editor:Toke Lotz, Simon Borch
Retoucher:Filip Stanfeld
Music:Tobias Kropp, Toke Lotz
It’s awkward, funny, cute and sweet: 20 strangers, when asked to kiss for the first time, giggle and become shy just like anyone else would.
The IPA and Campaign unveiled its ten Women of Tomorrow at a breakfast event at the IPA’s offices on Belgrave Square yesterday. Look through a gallery of pictures from the event.
Adrian Burder, the deputy chief executive and marketing director of the Dogs Trust, is set to take over the running of the charity, as chief executive Clarissa Baldwin OBE revealed she will retire later this year.
Kate Friend est allée en Islande, pour s’intéresser et photographier Vatnajökull, le glacier le plus imposant. Des clichés d’une incroyable beauté réalisés pour le Mother Magazine de janvier 2014 permettant de découvrir à quel point la nature nous offre un panel de couleurs et de formes invitant à l’évasion.
Twitter crashed during an interview with the social media site’s co-founder, Biz Stone, at South by Southwest, yesterday.
Daily Mail & General Trust has for the first time ruled out the possibility of selling The Metro newspaper, either to a third party or a management buyout, in attempts to quash mounting speculation.
Back in 2000, Tim Berners-Lee spoke at a conference in London and branded “the practice of publishing ads that are indistinguishable from content unacceptable”.
(TrendHunter.com) The Drawing Hope Project by Shawn Van Daele takes drawings by children born with serious or life-threatening illnesses and turns them into magical, real-life photos starring themselves.
“The…
Did you know that Sir Tim is more commonly known as “timbl”? As the World Wide Web turns 25 today, we bring you 24 facts direct from Tim Berners-Lee’s team – with a 25th awaiting the input of the public.
Adbusters is working on a series of 15–second mindbombs: video punches aired on television networks all over the world, put there by jammers far and wide through a monumental crowd-funded campaign.
These powerful metamemes will disrupt the corporate narrative with our message that global consumerism has degraded our mental environment into a wasteland. Our only hope is for a total global mindshift. But how, you ask, will we get there? We launch an all-out meme war that will change the course of history!
Imagine turning on your TV and seeing these explosive messages disrupt your corporate programming. Suddenly, mindbombs go viral on every corner of the Web; people abandon their apathy and Starbucks lattes to join the groundswell that will bring these mindbombs to every major television network possible. Media activists from across the globe are crowd-funding their favorite viral clips, putting them on mainstream news programs on CBS, CNN, FOX, CTV and CBC to kick off the subvertisement revolution.
MINDBOMB #1
The usual flow of glossy, pleasant commercials is interrupted suddenly with a jolt of vibrant color bars that pulse to a shattering, high-pitched ring. “ADVERTISING IS BRAIN DAMAGE” flashes on the screen while the noise pierces your eardrums and the message assaults your consciousness. 15 seconds becomes a lifetime but you can’t look away.
MINDBOMB #2
A brand logo appears on screen with a bang. It’s a familiar symbol you’ve seen every day at busstops, on TVs, constantly in the corner of your eye. Suddenly, logos are exploding on your TV screen like rapid-fire gun shots. Words slowly emerge to spell out: “ORGANIZED CRIME.”
These ideas are just the beginning, and we need your help. We are looking for visionaries, brainstormers and bold creatives to help us conceive of more 15–second mindbombs to go viral on airwaves all over the world.
If you think you’ve got a revelatory concept for the #MINDBOMBS campaign, contact sara@adbusters.org to be part of the beginning of this monumental mindshift that could, at long last, light off the movement we are all waiting for.
Read more on Adbusters.org
(TrendHunter.com) Although undeniably elegant and contemporary, the looks featured throughout the Grazia Bulgaria March 2014 editorial have an eclectic quality about them that would easily fit a modern day gypsy….
(TrendHunter.com) If you have the right tools and the ability to follow directions, you could have your own washing machine fire pit in just an hour. Sarah and Jo of House & Fig have provided instructions for how…
(TrendHunter.com) These modernized Barbie dolls are creatively showcasing just how far this classic toy icon has come over the years in terms of visual aesthetics and overall consumer appeal.
While the original…
A cohort of consumer advocacy groups are calling for Philip Morris International to end its global “Be Marlboro” campaign, charging that it knowingly targets kids and teenagers. The cohort is also calling for countries to enforce stricter tobacco-marketing regulations.
In a report released today called “You’re the Target,” the groups said that the global campaign, launched in 2011 and created by Publicis Groupe’s Leo Burnett, has been found to target teens. That, the report says, violates laws restricting tobacco marketing in several countries, but it is calling for all countries to adopt stricter regulations that would in effect ban all marketing, promotion and sponsorship from tobacco companies.
According to the report, Philip Morris International spent $6.97 billion on marketing and related expenses in 2012 on all its products. It said at least $62 million of that was spent on new brands and the rollout of “Be Marlboro,” citing PMI’s 10-K. The report comes from Corporate Accountability International, Campaign for Tobacco-Free Kids, Alliance for the Control of Tobacco Use, Tobacco Control Alliance, Framework Convention Alliance, InterAmerican Heart Foundation and Southeast Asia Tobacco Control Alliance.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
