Hasta La Creative!

Isme, the women’s online and catalogue shopping brand owned by Shop Direct, has appointed St Luke’s to its £12 million advertising business.

Bartle Bogle Hegarty has picked up the advertising account to promote the 2015 Rugby World Cup, which will be held in England.

M2M has hired Sean Meikle, a managing partner at PHD, in the same role to lead its Estée Lauder account.

Proximity London has hired John Vinton, a deputy creative director at AIS London, as a creative partner.

The global distribution agreement with Glassnote, founded by Daniel Glass in 2007, begins on March 1.

Comcast Corp. agreed to acquire Time Warner Cable Inc. for about $44 billion, combining the largest two U.S. cable companies in an all-stock deal, according to four people familiar with matter.

Comcast is paying about $159 a share in the transaction, which will be announced this morning, said the people, who asked not to be named because the negotiations were private.

Comcast beat rival Charter Communications Inc. to what is the second-largest cable-television acquisition by equity value, according to data compiled by Bloomberg. Stamford, Conn.-based Charter, the fourth-largest U.S. cable company, had offered about $132.50 a share to Time Warner Cable’s management, a bid that was rejected.

Continue reading at AdAge.com

Advertising revenue was flat, but content licensing grew thanks to the sale of shows such as “Hawaii Five-O” for domestic reruns.

The $131 million sale of WBLS-FM and WLIB will align some of New York’s most popular stations specializing in black music.

Most bloggers find they have a tough time with making their blog sticky plus getting people to return. That’s right; having repeat traffic should be one of your main aims when blogging. Traffic generation that does not stop is essential, and then people will realize you have a lot of devoted readers. You have to take advantage wherever possible, and in this case do not overlook the power of RSS subscribers. What we want to do is clarify some of the RSS strategies and things to avoid.

One great way to get people to subscribe to your blog is to keep it as focused as possible. That’s right; if you write about ten different topics, then it’s obvious that you won’t see the kind of results that you’re looking for. People that subscribe to your RSS feed want to receive updates they’re interested in. If you’ve got people subscribed to a feed based on technology, is it really a good idea to start talking about dog training? This is why you need to stick to the main topic of your blog. Your readers want information that is both relevant and easy to use. This helps them feel like they are really a part of your blog and appreciative of the fact that you’re giving away information that is relevant for them.

One of the most important factors for your visitors to see before they subscribe to your blog is consistency. If you publish new posts frequently and bring in consistency, you’ll automatically get people interested in your blog. Now, when we talk about frequency of your posts, it’s about publishing a high number of posts per week or per day. In this situation, consistency refers mostly to sticking with the frequency of your posting schedule as well as you can. That’s how you prove to readers and subscribers that your blog is an active one. If your visitors see a high amount of activity on your blog, they obviously will want to subscribe so that they can stay up to date on what you publish.

Make it as easy as possible for people to subscribe to your feed. People are lazy by nature and they don’t want to go through a lot of steps. Keep the process as simple and quick as possible.

You need to keep the process simple so that your visitors won’t find it very intimidating. Put in the effort reduce the number of clicks that are required to subscribe to your feed. You need to make sure that your readers have a wholesome experience. You need to keep your blog as targeted and to the point as you possibly can.

Every blogger wants a readership who is loyal. If you don’t make it as easy for your readers to stay up to date through your blog, it is going to be hard both to get and to keep them. So by putting RSS to use, you can make sure that you get the absolute best from your blog because you’ll be growing your readership. It could take some time before you notice that your subscriber numbers have started to climb. But if you keep inching towards your goal each day, you’ll find that pretty soon you’ve got a large number of RSS subscribers on your blog. Just focus your attention and effort on bringing in as much targeted exposure as possible.