Hasta La Creative!

There are few companies as admired, beloved and dominant in their industries as Amazon and Apple. So when the two ventured into the ad business (Amazon in 2008 and Apple in 2010), Madison Avenue took notice.

Advertising sales are a tough slog for both — and for a lot of the same reasons. Media buyers say they are slow, cocky and downright stingy. Both take too long to develop ad products. Amazon’s sales approach is too pushy; Apple is too reticent to foster relationships. Most frustrating: Neither is willing to cough up enough of the consumer data that attracts advertisers to them in the first place.

“It’s almost like going into a room and them putting a gun to your head and showing you your future,” said Norm Johnston of GroupM’s Mindshare, describing Amazon’s sales-pitch swagger during a closed-door meeting in January.

Continue reading at AdAge.com

Mondelez-owned-Cadbury has partnered with the chef Eric Lanlard, the man behind the Creme Egg brownies recipe, to challenge consumers to come up with more “crazy” ideas and share them in the ‘Cadbury Kitchen’ on Google+.

John Ayling & Associates (JAA) has promoted Rob Stephens from deputy managing director to the role of chief executive, the first in the agency’s 36-year history.

Diversification means adding to what we already do, not substituting says IPA president Ian Priest.

Coke is inviting consumers to submit video clips of their ‘Moments of Happiness’, which will be included in the brand’s global music video for its World Cup campaign anthem.

Brands are being pulled up on their attitude towards the LGBT community constantly, but recently it has come to a head. As a marketer, where do your responsibilities to society lie?

Jimmy Fallon began his run hosting “The Tonight Show” as the grateful heir and eager freshman that older viewers can embrace without fear of being mocked or overlooked.

Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak

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