Lotus Motorcycle Concept

Lotus a récemment présenté sa toute première moto appelée la C-01 et produite à 100 exemplaires seulement. Cette superbike, mêlant avec talent lignes rétro et futuristes, propose un bicylindre en V de 1195 cm3. Un objet dessiné par Daniel Simon à découvrir dans la suite en images.

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Ofgem unveils rules to make energy bills clearer and boost competition

Ofgem has announced rules to provide greater billing transparency to consumers and “tear down the barriers to competition” in the UK’s gas and electricity market.

Sofaworks to sponsor Gogglebox as it moves to Friday night

Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show ‘Gogglebox’, ahead of its return in a new Friday night slot on 7 March.

ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal

ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.

ASA censures e-cigarette brand VIP after more than 1,000 complaints

A set of TV ads for VIP Electronic Cigarettes have been investigated because of their raunchy nature, with the Advertising Standards Authority deeming them unsuitable for broadcast before 11pm.

Adidas withdraws ‘sexualised’ World Cup T-shirts after Brazil backlash

Adidas is withdrawing a series of risqué Brazilian-themed T-shirts ahead of this summer’s Fifa World Cup, after complaints that they encourage sex tourism.

Halfords ad escapes ban despite Jimmy Savile comparisons

Halfords’ ad depicting an older man asking a young man to pose for him has escaped being banned despite numerous complaints that it paralleled the behaviour of paedophile Jimmy Savile.

In Landscapes Photography

Le photographe Petros Koublis, nous présente ce magnifique travail « In Landscapes » où la nature prend une dimension de quiétude avec une beauté figée dans le temps. Presque tous ces clichés ont été pris à seulement 50kms d’Athènes pour mettre en évidence la beauté intemporelle face au déclin politique grec.

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Tribal Worldwide promotes Alistair Beattie to EMEA president

Alistair Beattie, DDB’s EMEA head of strategic planning and innovation, has been promoted to EMEA president of Tribal Worldwide after the departure of Jacco ter Schegget to OgilvyOne China.

MWC 2014 in pictures: Connected cars, curved phones and wearable tech

Mobile World Congress is entering its third day and, as it passes the half-way point, Marketing pounded the floor of the Fira Gran Via conference centre in Barcelona to put together a snapshot of the latest in mobile technology.

Apotek Hjärtat (The Heart Pharmacy): Blowing in The Wind


Media, Outdoor
Apotek Hjärtat

Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Copywriter:Mariette Glodeck
Art Director:Lars Baecklund
Account Director:Sara Clewemar
Account Manager:Jennie Strinnhed
Graphic Designer:Lotta Person, Jens Sjobergh
Motion Designer:Nisse Axman
Digital Producer:Sofia Swedenborg
Studio Assistant:Anne-Lie Karl
Photo:Elisabeth Frang

Carnival-Style Chandeliers – The Aura Collection Mixes a Midway Whimsicality with Modern Class (GALLERY)

(TrendHunter.com) For the playful yet sophisticated home decorator, the Aura Collection is ideal. Made of anodized aluminum to take big hula hoop forms, the fixtures can be strung from the ceiling as singles or…

Thinkbox live stream: TV partnerships in action

Live streamed coverage from 9.30am to 1pm of Thinkbox’s ‘Closer to Content: TV partnerships in action’ event, which will showcase examples of brands working closely with TV programmes.

Top-Notch Tadpole Yachts – The Nimue 490 Has a Long Graceful Body That Curves with the Current (GALLERY)

(TrendHunter.com) What might look like a lengthy tail on the Nimue 490 is the elegant elongated front of the day cruiser. Far more exaggerated in form than most watercraft, this luxury private vessel simply slices…

Canada’s Next Top Ad Exec: Six

Advertising Agency: MacLaren McCann, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Marc Melanson, Matt Howe
Art Director: Robin Soukvilay
Copywriter / Illustrator: Mitch Robertson
Accounts: Jon Nestoras, Renjini Menon
Published: January 2014

Canada’s Next Top Ad Exec: Fun

Advertising Agency: MacLaren McCann, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Marc Melanson, Matt Howe
Art Director: Robin Soukvilay
Copywriter / Illustrator: Mitch Robertson
Accounts: Jon Nestoras, Renjini Menon
Published: January 2014

Canada’s Next Top Ad Exec: Pinata

Advertising Agency: MacLaren McCann, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Marc Melanson, Matt Howe
Art Director: Robin Soukvilay
Copywriter / Illustrator: Mitch Robertson
Accounts: Jon Nestoras, Renjini Menon
Published: January 2014

Canada’s Next Top Ad Exec: Judges

Advertising Agency: MacLaren McCann, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Marc Melanson, Matt Howe
Art Director: Robin Soukvilay
Copywriter / Illustrator: Mitch Robertson
Accounts: Jon Nestoras, Renjini Menon
Published: January 2014

Fairy Tale-Inspired Fashion Lines – The Red Valentino Fall 2014 Lookbook is Graphically Cartoonish (GALLERY)

(TrendHunter.com) The Red Valentino Fall 2014 lookbook complements the youthful and fun fashion collection perfectly. Set against a comic book-like backdrop, the fairy tale influence behind the line is accentuated by…

Save the Children: First Day

Advertising Agency: Adam & Eve/DDB, UK