Hasta La Creative!

Subway has made a last-minute play and is running a 30-second spot in the Super Bowl.

As late as Friday the chain said it wasn’t buying an ad during the game, but it has changed its mind at the 11th hour with a buy for a spot, aptly dubbed “Crunch Time,” promoting its newest product, the Fritos Chicken Enchilada.

The move isn’t actually that much of a surprise, as it made a similar last-minute move in last year’s Super Bowl. CMO Tony Pace said that the chain had no plans to buy into the game until Friday evening. “There were a lot of folks that for whatever reason were backing out, so it’s something we decided to take advantage of,” said Mr. Pace.

Continue reading at AdAge.com

Twitter is flooded during the Super Bowl, so we’re curating the smartest industry feeds with a hub courtesy of Wayin. Keep this open during and after the game.

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Continue reading at AdAge.com

(TrendHunter.com) At the foundation of technology is a desire to solve problems, and as the problems consumers face on a day-to-day basis become more niche, so to do tech trends. This ironically does not mean gadgets…

(TrendHunter.com) As clothing became less intricate and more polished, hair trends of 2013 showed more elaborate, eccentric styles to provide balance to the overall aesthetic of the past year’s fashionista….

Print
Mars

Advertising Agency:DDB, Chicago, USA
Creative Director:Mark Gross
Art Director:Alex Zamiar
Copywriter:Jonathan Richman
Illustrator:Mick Marston
Designer:Cody Petruk

Film
n-Tv – Der Nachrichtensender

We see the German chancellor Angela Merkel sleeping at an official occasion. A god-like finger comes into frame, and wakes her up. Super: First-hand news. The n-tv news channel mobile app.

Advertising Agency:Advertising Agency:Havas Worldwide, Düsseldorf, Germany
Creative Director:Felix Glauner, Martin Breuer, Martin Venn
Copywriter:Christian Kroll
Art Director:Ingmar Krannich
Production Company:JOTZ! Filmproduktion
Production Company Producer:Jan Behrens
Agency Producer:Christoph Vom Bauer
Account Supervisor:Harald Jaeger
Advertisers Supervisor:Cornelia Dienstbach, Jasmin Hoehn
Account Manager:Simone Klinke
Editor:Martin Basan, Jochen Becker
Sound Design:Studio Funk
Post Production:Pirates ´n Paradise Film & Video Postproduction

(TrendHunter.com) IKEA has gotten easy furniture assembly down to a science, and Italian designer Teste di Legno ignores all of their helpful instructions for the Lato B series. This unconventional furniture…