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Media
Sos-Childrens’ Villages

What would you do if you saw a freezing child?

We set up a hidden camera and placed Johannes at a bus stop, in Oslo, Norway. Donate here: http://www.sos-barnebyer.no/syriahelp

 

The film is made to raise awareness of the situation for children in Syria, and to raise funds to SOS Children’s Villages is their winter-campaign. Children in Syria are freezing and you can help by dontating.

Advertising Agency:Släger Kommunikasjon, Oslo, Norway

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Mercedes-Benz

Makes hard work easier to handle. The new Mercedes-Benz Sprinter with innovative ECO Gear manual transmission.

People in the Sprinter target group don’t do nine-to-five jobs. Night shifts, overtime and unscheduled events place new demands on human and machine every day. It’s a good job that the new Sprinter with six-speed gearbox adapts perfectly to the individual needs of its drivers. To show that it is on hand to make light work of hard tasks, we developed the first ever font to be generated from real gear change manoeuvres: Shiftography. To generate the font, we tracked the gear change manoeuvres during a courier driver’s night shift. A complete alphabet was created from the various gear changes. 

Advertising Agency:Lukas Lindemann Rosinski, Hamburg, Germany
Art Directors:Sön Becker, Christian Baur
Copywriters:Jan Hoffmeister, Tim Esser
Account Representative:Knut Simons
Postproduction:Markenfilm Crossing GmbH
Producer:Martin Schön
Camera:Jakob Süß
Regie:Kai Klinke
Edit:Artur Boruch
Vfx:Artur Boruch
Technichal installation:Adnen Abdallah

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We want to illustrate your best ideas.
Finger Industries and other outstanding digital artists now represented in Russia. Discover all our talent at photoby.pl

We want to illustrate your best ideas.
Peter Tarka and other outstanding digital artists now represented in Russia. Discover all our talent at photoby.pl

Ads directed at the Russian market, published in the international edition of Luerzer’s Archive. Each one will be executed by a different digital artist represented by Photoby.

Advertising Agency:BBDO Proximity, Warsaw, Poland
Art Director:Magdalena Kramer
Copywriter:Kamil Redestowicz
Illustrator:Peter Tarka

In his long-awaited plan to overhaul the federal tax code, House Ways and Means Committee Chairman David Camp offered advertisers and the advertising industry a $1 million loophole to his proposal to limit the expensing of advertising costs.

But Mr. Camp’s tax plan was greeted with dismay by those who buy and sell ads.

“This is a dreadful idea,” said Dick O’Brien, a top lobbyist for the American Association of Advertising Agencies. “What he’s doing will make advertising more expensive.”

Continue reading at AdAge.com

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Mizuno

Advertising Agency:Talent, São Paulo, Brazil
Creative Directors:João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director:Leonardo Rua
Copywriter:André Baldez
Illustrator:Gelmi
Photographer:Paulo Risi
Producers:Ingo Santos, Matias Santos
Art Buyers:Daniele Sampaio, Mario Coelho
Retoucher:Hadolfo Correa, Old Skull Studio
Account managers:Erick Sobral, Rafael Barajas, Gabriela Aun, Renata Flores

Para apresentar sua nova linha de produtos para cabelo, a marca sueca Apotek criou um painel interativo no metrô de Estocolmo. A interação, porém, não se dava com as pessoas, mas com os trens.

Sensores ultra-sônicos detectavam a proximidade da composição, acionando uma animação que transmite o conceito: “De? vida aos seus cabelos”.

Uma execução simples, com um efeito bem marcante para os passageiros que aguardavam na plataforma.

Post originalmente publicado no Brainstorm #9
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L’artiste japonais Jun Kitagawa installe des fermetures à glissière géantes dans des lieux publics à travers le Japon. Les œuvres d’art en 2D et 3D sont apparus dans les bâtiments, sur les murs, et dans les étangs révélant un coté mystérieux de ce qui se trouve sous la surface de ces fermetures éclaires entrouvertes.