Time Inc, the parent company of IPC Media, is launching a single global programmatic buying exchange for all of its titles, using Google’s programmatic platform.
L’agence américaine Selldorf Architects a imaginé, en 2013, la galerie d’art de David Zwirner à New York. Cette bâtisse offre une façade en béton ainsi que des lambris en teck. Les plafonds sont hauts et la structure des escaliers donne l’impression d’une montée ou d’une descente infinie. Photos prises par Jason Schmidt.
(TrendHunter.com) The Free People March 2014 lookbook takes bohemian fashion on a romantic adventure. Beginning with a fresh start and the promise of a love-filled future, it continues the romance of February by…
Generation X and Generation Y must look to one another to learn leadership skills and to drive innovation, as they shape the future of the marketing industry, according to a group of leading marketers.
WPP, the owner of the Ogilvy & Mather and MediaCom networks, has reported pre-tax profits of £1.30 billion in 2013, up 19 per cent year on year, as UK revenue climbed by 11 per cent.
Warner Music Group has expanded its relationship with MediaVest and ZenithOptimedia by giving them the planning and buying business for Warner Bros Records and Rhino.
TBWA\London has selected Richard Stainer, the managing partner and client services director at Bartle Bogle Hegarty London, as its new chief executive.
Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert. Agencies including Now, Publicis and Rainey Kelly Campbell Roalfe/Y R are battling CHI to secure the brief.
At least Argos seems to be sticking to its three-month review window, which is more than can be said for British Airways . When BA originally announced the review out of Bartle Bogle Hegarty, its tight schedule promised that the brief would be in October, the pitch in November and a result in January. It is now the end of February and none of the agencies competing BBH, Ogilvy and SapientNitro seems any the wiser.
The media pitch for the Smart Meter Central Delivery Body s 85 million four-year campaign is going to get interesting. It has emerged that agencies working for any of the “big six” energy companies aren t able to take part, which rules out a lot of shops, including Carat, Havas Media, Maxus, MediaCom and OMD.
And finally tissue meetings for The Royal British Legion pitch, involving BMB, M C Saatchi and RKCR/Y R, have begun.
London Gatwick Airport has invited ad agencies to pitch for a new creative brief.
OMD was the most-awarded media network in 2013 for the eighth year, according to The Gunn Report For Media.
ITV has forecast its spot ad revenue will rise 5-6 per cent year on year in the four months to April as it prepares to launch ITV Encore and ITVBe.
James Wildman, who recently stepped down as the managing director of Yahoo! UK and Ireland, is set to take the lead commercial role at Trinity Mirror.
Digital agencies were the subject of nearly half of the mergers and acquisitions by major holding companies last year, while the overall number of deals fell by 9 per cent, according to a global review from Clarity, the media-focused corporate finance advisor.
Mcgarrybowen has picked up the pan-European advertising account for the holiday rental website HouseTrip.
Leagas Delaney’s London office has been defrauded out of £401,000, its latest annual accounts have revealed.
The Government is holding a pitch for communications planning services on the Royal Air Force and Royal Navy recruitment campaigns.
OgilvyOne Worldwide has promoted Emma de la Fosse and Charlie Wilson, the executive creative directors of its UK agency, to joint chief creative officers of Europe, Africa and the Middle East.
(TrendHunter.com) Celebrity photographer Victoria Will creates intriguing portraits of Hollywood’s biggest stars, forcing her viewers to look at them in different lights and from different angles. In this…
(TrendHunter.com) There are plenty of examples of customers who like to lead their own DIY projects, but there are also a number of companies offering customized products to bring that extra something special to an…
(TrendHunter.com) Talented photographer Trent Bell is behind the ‘Reflect Project’, which features hardened inmates writing heartfelt letters of warning to their past selves. This intense portrait series…
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