The world’s top automotive marketers gathered in Detroit this week for the North American International Auto Show and the Automotive News World Congress. Advertising Age quizzed several top marketers on topics ranging from Super Bowl and Sochi Winter Olympics to new ad campaigns and agency changes. Excerpts:
Tim Mahoney, CMO of Global Chevrolet, General Motors:
Q: What’s your plan for Super Bowl?
Proximity has won the CRM account for SSE, the UK’s second-largest energy supplier, after a five-month pitch with a final stage against Partners Andrews Aldridge.
Retour sur la maison de thé Kusmi Tea et sa nouvelle campagne vidéo par l’agence « Quai des Orfèvres ». Près de 3 courts métrages pour la promotion des mélanges Prince Wladmir, Sweet Love et BB Detox. Une campagne signée par le réalisateur Jeremy Charbit comportant des chorégraphies aquatiques.
Creature has been named as Carling’s global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.
Abbott Mead Vickers BBDO has hired Neil Clarke and Jay Phillips, creative directors from CHI & Partners, to the same role at the agency.
Social video experts Be On evaluate the latest campaign by Jaguar, a teaser starring Ben Kingsley.
Facebook is seeking to emulate Twitter’s popular trending topics feature with its own version that will show its users a “personalised” list of topics being talked about on Facebook.
Pepsi is attempting to ambush arch-rival Coca-Cola’s multi-million pound sponsorship of the World Cup in Brazil with its own “superstar 2014 football squad”.
Maker Studios, the online video giant in the US, has appointed René Rechtman, former chief executive of AOL Be On, as president of international.
(TrendHunter.com) These amazing Adventure Time creations are an incredible love letter to the mega popular Cartoon Network series.
Adventure Time is a children’s cartoon show that stars brothers Jake the dog…
The latest viral ads from Duracell, New Zealand Transport Authority and Pepsi
Sélectionnés dans le cadre d’un concours pour illustrer en une vidéo l’ambiance d’une île des Canaries, Lea Amiel and Nicolas Libersalle nous présente une superbe vidéo vantant les paysages de la petite île volcanique de Lanzarote. Une semaine d’évasion et de voyage résumée en quelques minutes avec cette vidéo.
Moneysupermarket.com chief marketing officer Kenny Jacobs is to leave the price-comparison website this month, just over a year after joining.
(TrendHunter.com) Travellers with money to burn might enjoy this luxury mobile home. This three million dollar RV is called ‘The Heat’ and features all the luxuries of an extravagant home on wheels. This…
Advertising Agency: Ames Scullin O’Haire, Atlanta, USA
Exec. Creative Director: Patrick Scullin
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Senior Broadcast Producer: Shaun Campbell
Account Supervisor: Maureen Dabrowa
Director: Steve Harding / Engagement
Director: Chris Bean / MacGuffin Films
Production: Golf Channel
Music: Genuine Music
Composers: John Ferreira, Mike Bourne
Audio Mix: Soundbyte
Audio Engineer: Matt Copeland
Producer: Morgan Miracle
Editorial: Beast Editorial
Editor: Jeff Jay
Executive Producer: Molly Baroco
Colorist: Dave Pickett
Finishing House: Nine Mile Circle
Finisher: Andrew Pope
Advertising Agency: Ames Scullin O’Haire, Atlanta, USA
Exec. Creative Director: Patrick Scullin
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Senior Broadcast Producer: Shaun Campbell
Account Supervisor: Maureen Dabrowa
Director: Steve Harding / Engagement
Director: Chris Bean / MacGuffin Films
Production: Golf Channel
Music: Genuine Music
Composers: John Ferreira, Mike Bourne
Audio Mix: Soundbyte
Audio Engineer: Matt Copeland
Producer: Morgan Miracle
Editorial: Beast Editorial
Editor: Jeff Jay
Executive Producer: Molly Baroco
Colorist: Dave Pickett
Finishing House: Nine Mile Circle
Finisher: Andrew Pope
Kids should be 0.0% alcohol.
Talk now and avoid problems later. Go to drinkaware.co.uk
Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford
The alcohol chat. Better in a living room than in A&E.
Talk now and avoid problems later. Go to drinkaware.co.uk
Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford
Talk now and avoid problems later. Go to drinkaware.co.uk
Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford
(TrendHunter.com) Nueve Design Studio is an industrial design firm that not only concerns itself with creating furniture, but in creating furniture that affects and complements the lives of those around it. Inspired…
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