Marketer Q&A With Mercedes, Volvo and Chevrolet


The world’s top automotive marketers gathered in Detroit this week for the North American International Auto Show and the Automotive News World Congress. Advertising Age quizzed several top marketers on topics ranging from Super Bowl and Sochi Winter Olympics to new ad campaigns and agency changes. Excerpts:

Tim Mahoney, CMO of Global Chevrolet, General Motors:

Q: What’s your plan for Super Bowl?

Continue reading at AdAge.com

Proximity wins SSE CRM account

Proximity has won the CRM account for SSE, the UK’s second-largest energy supplier, after a five-month pitch with a final stage against Partners Andrews Aldridge.

Kusmi Tea Campaign

Retour sur la maison de thé Kusmi Tea et sa nouvelle campagne vidéo par l’agence « Quai des Orfèvres ». Près de 3 courts métrages pour la promotion des mélanges Prince Wladmir, Sweet Love et BB Detox. Une campagne signée par le réalisateur Jeremy Charbit comportant des chorégraphies aquatiques.

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Creature scores global Carling brief

Creature has been named as Carling’s global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.

AMV poaches creatives Clarke and Phillips from CHI

Abbott Mead Vickers BBDO has hired Neil Clarke and Jay Phillips, creative directors from CHI & Partners, to the same role at the agency.

Viral review: Jaguar starts intrigue with Ben Kingsley ad

Social video experts Be On evaluate the latest campaign by Jaguar, a teaser starring Ben Kingsley.

Facebook rolls out Twitter-style trending topics feature

Facebook is seeking to emulate Twitter’s popular trending topics feature with its own version that will show its users a “personalised” list of topics being talked about on Facebook.

Pepsi signs up Messi to ambush Coke’s World Cup sponsorship

Pepsi is attempting to ambush arch-rival Coca-Cola’s multi-million pound sponsorship of the World Cup in Brazil with its own “superstar 2014 football squad”.

Former AOL leader René Rechtman to lead Maker Studios’ global growth

Maker Studios, the online video giant in the US, has appointed René Rechtman, former chief executive of AOL Be On, as president of international.

41 Adventure Time Creations – From Cult Cartoon High Tops to Quirky Cartoon Neck Ties (TOPLIST)

(TrendHunter.com) These amazing Adventure Time creations are an incredible love letter to the mega popular Cartoon Network series.

Adventure Time is a children’s cartoon show that stars brothers Jake the dog…

Hottest virals: Duracell tells story of deaf NFL player, plus NZ Transport Authority and Pepsi

The latest viral ads from Duracell, New Zealand Transport Authority and Pepsi

The Lanzarote Effect

Sélectionnés dans le cadre d’un concours pour illustrer en une vidéo l’ambiance d’une île des Canaries, Lea Amiel and Nicolas Libersalle nous présente une superbe vidéo vantant les paysages de la petite île volcanique de Lanzarote. Une semaine d’évasion et de voyage résumée en quelques minutes avec cette vidéo.

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Moneysupermarket marketing chief Kenny Jacobs to leave

Moneysupermarket.com chief marketing officer Kenny Jacobs is to leave the price-comparison website this month, just over a year after joining.

Million Dollar Mobile Homes – The Heat is a Three Million Dollar Luxury Mobile Home (GALLERY)

(TrendHunter.com) Travellers with money to burn might enjoy this luxury mobile home. This three million dollar RV is called ‘The Heat’ and features all the luxuries of an extravagant home on wheels. This…

Mitsubishi Electric Cooling & Heating: Nightmare on Aisle 11

Advertising Agency: Ames Scullin O’Haire, Atlanta, USA
Exec. Creative Director: Patrick Scullin
Creative Director / Copywriter: Mike Bourne 
Creative Director / Art Director: Ryan Mikesell
Senior Broadcast Producer: Shaun Campbell
Account Supervisor: Maureen Dabrowa
Director: Steve Harding / Engagement
Director: Chris Bean / MacGuffin Films
Production: Golf Channel
Music: Genuine Music
Composers: John Ferreira, Mike Bourne
Audio Mix: Soundbyte
Audio Engineer: Matt Copeland
Producer: Morgan Miracle
Editorial: Beast Editorial
Editor: Jeff Jay
Executive Producer: Molly Baroco
Colorist: Dave Pickett
Finishing House: Nine Mile Circle
Finisher: Andrew Pope

Mitsubishi Electric Cooling & Heating: Shaky

Advertising Agency: Ames Scullin O’Haire, Atlanta, USA
Exec. Creative Director: Patrick Scullin
Creative Director / Copywriter: Mike Bourne 
Creative Director / Art Director: Ryan Mikesell
Senior Broadcast Producer: Shaun Campbell
Account Supervisor: Maureen Dabrowa
Director: Steve Harding / Engagement
Director: Chris Bean / MacGuffin Films
Production: Golf Channel
Music: Genuine Music
Composers: John Ferreira, Mike Bourne
Audio Mix: Soundbyte
Audio Engineer: Matt Copeland
Producer: Morgan Miracle
Editorial: Beast Editorial
Editor: Jeff Jay
Executive Producer: Molly Baroco
Colorist: Dave Pickett
Finishing House: Nine Mile Circle
Finisher: Andrew Pope

Drinkaware: Kids

Kids should be 0.0% alcohol.
Talk now and avoid problems later. Go to drinkaware.co.uk

Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford

Drinkaware: Chat

The alcohol chat. Better in a living room than in A&E.
Talk now and avoid problems later. Go to drinkaware.co.uk

Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford

Drinkaware: Time

Talk now and avoid problems later. Go to drinkaware.co.uk

Advertising Agency: TBWA\London, UK
Creative Directors: Paul Belford, Sean Doyle
Art Director: Paul Belford
Copywriter: Sean Doyle
Typographer: Paul Belford

Raw Storytelling Furniture – The Nueve Design Studio Creates Products That Inspire Memories (GALLERY)

(TrendHunter.com) Nueve Design Studio is an industrial design firm that not only concerns itself with creating furniture, but in creating furniture that affects and complements the lives of those around it. Inspired…