(TrendHunter.com) This Cosmopolitan UK February 2014 used jackets as a base for this sporty editorial.
Photographer Anthony Edwin captures all the vivid colors and interesting looks in this spread. Model Carmen Brü…
Hill Holliday’s Mike Sheehan is giving up his chairman title,at the Boston-based ad agency, according to parent Interpublic Group.
Mr. Sheehan moved into the chairman role this May after serving as CEO for ten years and working at the agency for almost 30 years. He said at the time that he’d stay on as chairman for a two-year stint. Long-time employee Karen Kaplan succeeded him as CEO. Now, only months after that appointment, Ms. Kaplan will take on the chairman title, serving as both chairman and CEO. Ms. Kaplan has worked at the firm for over 30 years.
The move will enable Mr. Sheehan to pursue his advisory and investment roles outside of Hill Holliday, the agency stated in a release. “We respect that Mike is increasingly focused on a growing number of endeavors outside of the agency,” said IPG CEO and Chairman Michael Roth in a statement. “We thank Mike for his contributions and wish him well in this new phase of his life and career.”
Campbell Mithun has named David Carter its new chief creative officer.
Mr. Carter is the second major recruit CEO Rob Buchner has brought on since joining the Interpublic agency in July of last year. Mr. Buchner also hired Denis Budniewski as director-account leadership and growth from Fallon in the fall.
Mr. Carter has been freelancing and consulting for a little more than a year. Prior to that, he was senior creative director at BBDO in New York, a position he left at the end of 2012. Mr. Carter succeeds Heath Rudduck, who will remain at Campbell Mithun as exec creative director overseeing the agency’s digital and social-media departments — a move that Mr. Buchner said is Mr. Rudduck’s “natural strength.”
(TrendHunter.com) Embellishing our walls with feminine and contemporary flowery motif tiles is definitely something we should start looking into, because they can give a room a whole lot of personality, style and…
WCRS is on alert after BMW UK put its advertising up for pitch, putting its 35-year relationship on the line.
PepsiCo has a new pitch for soda drinkers: You can now Do the Dew all day long.
The marketer’s Mtn Dew brand is following last year’s successful Kickstart morning beverage launch with new flavors aimed at nighttime consumption. The flavors, called “Energizing” Black Cherry and Limeade, will be backed with a significant marketing investment, including ads that will debut during the Super Bowl pregame show on Fox on Feb. 2, said Greg Lyons, Mtn Dew’s VP for marketing.
Sometimes marketers “move on to the next shiny object and they don’t support things in year two,” he said. But Mtn Dew, he said, is “really leaning into year two on Kickstart and actually going to spend more on Kickstart in year two from a marketing standpoint than we did in year one.”
SSE can continue exploiting an Ofgem loophole after opting not to follow in the footsteps of British Gas by offering all its customers the same cheapest tariff.
Executivos bem pagos devem ter tido algum bom argumento estratégico para aprovar esse redesign no logo da Visa, mas até agora eu não consegui encontrá-lo nos releases e materiais enviados pela empresa.
Foi-se embora a dobra amarela na ponta do “V”, e entrou um gradiente sem motivo aparente no nome todo. A explicação da marca é que isso é a evolução de seu posicionamento, que agora vai utilizar a assinatura “Everywhere you want to be”.
O amarelo da Visa era bem reconhecido, penso eu, e dava alguma razão de ser para a serifa ruim na letra “V”, que agora fica sendo, bem… apenas uma serifa ruim.
No vídeo abaixo, a empresa mostra a evolução da marca:
Post originalmente publicado no Brainstorm #9
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Citizens rave about Boulder’s natural beauty, free spirit, plethora of intelligent and creative folks — and now, the legal availability of recreational marijuana. With a population of just over 100,000, the city benefits from being small, but also just a stone’s throw away from Denver’s airports, sports teams and anything else a big city might need. There’s also its central location: One can travel to either coast within a few hours.
AGENCIES
While the Sterling-Rice Group is Boulder’s oldest agency, many attribute the growing number of shops within the city to MDC’s Crispin Porter & Bogusky, which created a viral effect as ex-creative execs struck out on their own. Those include Made Movement (where former-Crispin creative Alex Bogusky is creative adviser); Victors & Spoils; and the newer Evolution Bureau office in Boulder.
UK advertisers spent £1bn on affiliate marketing and lead-generation activities in 2013, according to research commissioned by the Internet Advertising Bureau.
The minds of people with autism and the scientists who are studying the condition have been merged into a single body of copy for an awareness and fundraising ad campaign for New Zealand charity Minds for Minds.
Unilever’s Dove brand is airing a seven-minute short film at the 2014 Sundance Film Festival that highlights the role social media and ‘selfies’ are playing in “redefining beauty” for young women.
Anheuser-Busch InBev made headlines when the brewer recently announced its top U.S. marketing executive, Paul Chibe, would be leaving in the coming weeks. His replacement is Jorn Socquet, the brewer’s VP-marketing in Canada since 2010. Mr. Chibe has cited family reasons and the brewer said it was his decision. But his exit comes as A-B InBev faces pressure to boost the performance of Bud Light, which will debut a campaign in the Super Bowl.
Ace Metrix gave good scores to these ads, which feature the company’s highly respected regional brewmasters in a back-to-basics approach that put faces behind the brand. An innovative digital execution included an app that gives drinkers more information on how their individual beer was made. The brand also continued its “Grab Some Buds” ads by Anomaly, which helped Bud to a “strong year,” according to Ace Metrix.
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Hearst Magazines UK is launching Town & Country, the magazine that has chronicled the lives of the rich and powerful in the US for more than150 years, in the UK.
Après avoir acheté un vieux Van, le photographe Alessandro Puccinelli s’est mis à sillonner les côtes portugaises. Dans sa série A Van In The Sea, il immortalise ses différents arrêts en bord de mer où seul le Van agit comme un phare dans un hors-temps au milieu de la nuit et des étoiles.
OnePiece, the Norwegian clothing company, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to collectively drive down the price of a “onesie” jumpsuit.
(TrendHunter.com) Calorie counting is one of if not the hardest part of dieting as it requires a strong will and an active understanding of not only your own caloric intake but also portion size and proportions. This…
Unilever has revealed that global annual turnover fell 3% to €49.8bn (£41bn) in 2013, but net profit was up 9% to €5.3bn (£4.4bn), in a year when the FMCG giant boosted its 2013 marketing and advertising spend by €460m (£379m) (0.4%) year on year.
Kit Kat is back on Britain’s TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers.
The IPA and Advertising Producers Association (APA) have published the industry’s first set of guidelines for making interactive work.
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