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Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari, Rafael Ancara e Thiago Grossmann fazem suas listas sobre os melhores piores filmes que já viram. Cada um elegeu 5 filmes horrorosos, do tipo que dá vergonha de admitir que gosta, mas não conseguimos deixar de assistir quando está passando na TV. Entre esses filmes, várias menções honrosas dignas de deixar seu repertório de lixo ainda mais rico.

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>> 0h01min10seg Pauta principal
>> 1h35min25seg Leitura de comentários
>> 1h48min25seg Música de Encerramento: “Pop Goes My Heart”, do filme “Letra e Música”

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Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) If you mix hipster design philosophy with adorable hybrids of illustrated animals with button noses and good coffee, you’ll find yourself sipping your morning cappuccino in stand alone coffee…

Players and fans are not the only ones who will experience something new in the Meadowlands when the Super Bowl is held for the first time in an open stadium in a cold-weather region. Party planners will also be performing feats of endurance as they attempt to work their magic amid the traffic and crowds of New York.

Organizers of perennials like DirecTV’s Celebrity Beach Bowl and the Maxim Super Bowl Party say they started their preparations at least six months earlier than usual, partly to deal with logistical challenges unique to the city. But placing the biggest marketing event of the year in the media and advertising capital has also raised the bar for performance — while offering the chance of a windfall in publicity and sponsorship dollars.

“Nothing is bigger than New York,” said Ben Madden, president of Maxim, the once-mighty young men’s magazine that garners significant ad revenue from its signature annual event. “We’ll have to take it up to another level in terms of the kind of party we throw.”

Continue reading at AdAge.com

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Unilever is considering offloading its Slim-Fast brand as the FMCG giant seeks to streamline the business and focus on core brands.

by

Who are we? Where did we come from? Where are we going?

From Adbusters #111: The Big Ideas of 2047

This is #8 of a series of diary entries that have arrived in our lap from beyond the horizon of now. The journey begins on July 3, 2020 and continues on March 6, 2020, January 1, 2021, July 9, 2022, January 3, 2023, February 2023, March 4, 2023, March 19, 2023 and April 20, 2030 … continuing all the way to the year 2047.

Continue with us on the journey to 2047 with Doom Diary #11.

As part of Marketing’s Window on the World series, Alexandre Simon, McDonald’s Spain vice president marketing, communication & business units, explains why Spain’s unique culture has saved it from erupting during the recent economic crisis.

Hello People’s future is in doubt after the departure of its co-founder Hugh Baillie earlier this month.

Alex Miller, the founder and former chief executive of Jam, has teamed up with the agency’s former chief strategy officer Jamie Kenny to launch a start-up called Byte London.

Telefonica, the Spanish telecoms company, is preparing to launch a media planning and buying review across its estimated £200 million European business in the spring, including the £50 million UK account for O2.