Hasta La Creative!

Delta and Wieden & Kennedy, New York, go totally ’80s in the latest of its creative in-flight safety videos. This new film, which just launched online today, is rife with references from that decade of net shirts, neon and big hair. As the flight attendant goes through the seatbelt and oxygen mask motions, we meet passengers pulled straight out of the era — peppered with fun references like a Rubik’s cube, cassette tapes, Teddy Ruxpin and a Devo hat. There are even cameos of lovable ’80s alien Alf, and in the final cockpit scene — that famous copilot from the classic ’80s laffer “Airplane” — Lakers vet Kareem Abdul-Jabbar.

Delta’s efforts in the “safety” realm seem to be getting more crafty with each turn. The brand started out in 2012 with this mildly amusing take on the instructional film and last year launched a fun holiday-themed video. It follows in the footsteps of Air New Zealand, who has been innovating in the space with safety vids themed around The Hobbit, the All-Blacks and even ’80s fitness guru Richard Simmons.

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Continue reading at AdAge.com

Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But it held its tongue about the elephant in the room: declining usage among U.S. teenagers.

The growth of Facebook’s ad business is still being fueled by the adoption of news-feed ads that appear on desktop and mobile alike. That shift nudged the average effective price per ad up 92% over the previous year, according to chief financial officer David Ebersman, even while ad impressions dropped off by 8%.

The social network posted revenue of $2.59 billion, up 63% over the previous year. Net income was $532 million, up from $64 million in the fourth quarter of 2012, beating Wall Street expectations.

Continue reading at AdAge.com

We’ve received word that Joe Garcia, who’s been with Commonwealth for three years and has previously worked out of McCann Midwest, is no longer with the agency. Garcia served as president of Commonwealth, the IPG-owned, Chevy-focused, Detroit-based branch. Prior to his time at Commonwealth, Garcia spent over seven years at BBDO Detroit, where he last served as president. We’ll keep you posted if and when we hear more.

Update: And so the story goes, McCann has appointed Team Detroit alum Sharon Wacker as managing director, North America while promoting Kate MacNevin to executive director of global operations for Commonwealth. Bill Kolb, CEO of Commonwealth/McCann, says in a statement, Bill Kolb, chairman/CEO of Commonwealth//McCann, said, “We are excited to welcome Sharon. Her deep understanding of the North American auto marketplace makes her ideally suited to the task of building on our success with Chevrolet in North America Kate has an exceptionally effective record of helping to build and expand Chevy’s businesses and is a great judge of not only what builds a strong brand, but also what drives traffic into dealerships. In her expanded new global role she will be key to helping further develop the Chevrolet brand across the globe.”

New Career Opportunities Daily: The best jobs in media.

Juan Leguizamon and Dave Gordon, two creatives at Saatchi & Saatchi New York, put together a project called Shoot First, driven by the philosophy that “the best way to do something is to stop talking about it and do it” and “speed is everything when you want to do something [that’s] never been done before.” Together, the duo has worked with brands such as Intel, Best Buy, Mattel, Microsoft, Electronic Arts, Air New Zealand, Procter & Gamble and General Mills.

Shoot First shares the duo’s reel, biographical info and work philosophy, in which they stress that Shoot First is not about creating without thinking but the drive to follw your “instincts and to never fear failure.” The creative duo also share their contact info for those interested in asking questions later.

New Career Opportunities Daily: The best jobs in media.