Kefar Saba and Raanana Loves Animals: Get the dogs out of the cages

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive creative Director: Danny Yakobowitch
Creative Director: Igal Ezra
Art Director: Noga Kara
Copywriters: Ronni Azulay, Lior Shvartz
Client manager: Oren Arieli
Client executive: Danielle Yulzari
Editor: Jessica Kleiberman
Published: October 2013

Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com

While the teaser doesn't shed much light on the plot of Jaguar's upcoming spot, themed "Good to Be Bad," it does reveal that the brand has tapped the talents of legendary U.K. actor Ben Kingsley.

Fresh off his red-herring role as Marvel's Mandarin in Iron Man 3, Kingsley has also been the bad guy in films ranging from 2000's Sexy Beast to 2005's BloodRayne (though I'm sure he'd rather we not mention that one). 

For now, the BritishVillains.com landing page features little more than the teaser clip and info on the new Jaguar F-Type coupe, which will be the star of the brand's Super Bowl ad. Meanwhile, digital content partner Studio@Gawker continues to post villainy-themed content on the campaign's blog, Good to Be Bad

Jaguar's Super Bowl buy is being coordinated by creative agency Spark 44 and media shop Mindshare.

For many more details on the advertisers confirmed for this year's big game, be sure to check out Adweek's Super Bowl Ad Tracker.


    

Pandora: Office

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Executive Creative Director: James Robinson
Copywriter / Associate Creative Director: Quentin Shuldiner
Art Director: Alper Kologlu
Senior Producer: Jan O’Malley
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr
Managing Director: Kelly Johnson
Management Supervisor: Hannah Schaefer
Business Affairs Director: Mary Beth Barney
Social Media Strategist: Paige Robertson
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Head of Production: Anne Bobroff
Producer: David Lambert
VFX Studio: Spy Post
VFX Supervisor: Darren Orr
CG Supervisor: Michael Lester
Colorist: Carey Burens
Executive Producer: Lori Joseph
Music: “Sha Bang Bang” by Mike Taylor feat. Dice Raw
Music Company: Agoraphone
Mixing Studio: One Union Recording
Mixer: Joaby Deal

Pandora: Accident

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Executive Creative Director: James Robinson
Copywriter / Associate Creative Director: Quentin Shuldiner
Art Director: Alper Kologlu
Senior Producer: Jan O'Malley
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr
Managing Director: Kelly Johnson
Management Supervisor: Hannah Schaefer
Business Affairs Director: Mary Beth Barney
Social Media Strategist: Paige Robertson
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Head of Production: Anne Bobroff
Producer: David Lambert
VFX Studio: Spy Post
VFX Supervisor: Darren Orr
CG Supervisor: Michael Lester
Colorist: Carey Burens
Executive Producer: Lori Joseph
Music: “If I Could Only” by Popkillers
Music Company: Beta Petrol
Mixing Studio: One Union Recording
Mixer: Joaby Deal

How Marketing and IT Can Work Together

As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here’s how to ensure both departments are working toward the same goal of delivering the most business impact. Read the full article at MarketingProfs

Source: Marketingprofs_emailmarketing

15 Ways Clients Can Build a Better Relationship With Their SEO Provider

By Julie Joyce

It’s critical that you’re honest and willing to listen to your SEO provider. As you’re paying for their expertise, these 15 pieces of advice will help you build a productive relationship and also ensure the provider does a great job for you.

Source: Search Engine Watch

Furniture-Coordinating Color Palettes – The Proper Color Palette Can Make Your Interior Pop (GALLERY)

(TrendHunter.com) Getting bored of your interior color palette? This apartment will get the creative juices flowing to cure you of your color woes. Clare Cousins is the principal of Melbourne-based architecture and…

New York Through the Eyes of a Bicycle

Le designer Tim Sklyarov a voulu associer son amour pour la photographie à celui de son moyen de transport préféré : le vélo. Le résultat nous offre des images d’une balade insolite dans New York, offrant ainsi un regard original sur la ville. Des clichés à découvrir dans la suite de l’article.

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Cliquey Cult Film Jewelry – Stella and Bow’s Mean Girls Jewelry is Totally Fetch (GALLERY)

(TrendHunter.com) The introduction of a Mean Girls jewelry line by Stella and Bow couldn’t come at a better time, considering April of this year marks that it’s been 10 years since the film was released.

Pieces…

DIY Contemporary Feline Beds – This Modern Cat Bed is Budget-Friendly and Simple to Make (GALLERY)

(TrendHunter.com) This DIY cat bed requires only a few materials and about an hour to complete. A concrete tube form is transformed into a modern, curved kitty condo. The tube is cut with a handsaw to the desired…

60s Blanket-Infused Fashions – The Chloe Pre-Fall 2014 Collection Brings Back the Classic Blanket (GALLERY)

(TrendHunter.com) Creative director Clare Waight Kellers takes the Chloe Pre-Fall 2014 collection back to the happy, hippie-filled 60s.

Inspired by a 1966 archival photo of a Chloe blanket coat, Keller decided to…

13 Signs You’re An Affiliate Marketer [Infographic]

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As Affiliate Summit kicks of at the Paris Hotel and Casino in Las Vegas today, let us visit why you might be an affiliate marketer and not even know it. Of course if you’re one of the over 5,000 people attending Affiliate Summit, it’s a pretty clear bet you already know you’re an affiliate marketer. But check out these 13 traits of an affiliate marketer. You just might get a kick out of them.

Yes, John Chow, AffBuzz, the Affiliate Ball, Affiliate Nation and Ilya Putin get mention.

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Floating Paper-Inspired Shelves – These BLOW Shelves Resemble Paper Caught in the Wind (GALLERY)

(TrendHunter.com) These paper-inspired shelves were crafted by Japanese design studio ‘YOY titled as ‘BLOW.’ These unique shelves capture the essence of paper floating as if they were caught in the wind….

Ermitage Wooden Cabin in Sweden

Septembre Architecture a pensé Ermitage, cette cabane en bois situé sur l’île de Trossö en Suède. Proposant une chambre mais aussi un sauna avec de superbes fenêtres avec des vues imprenables, cette création minimaliste invite à l’évasion. A découvrir en images dans la suite.

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Leisurely Tranquil Thai Estates – The Samsara 5 House Encapsulates Thai Luxury (GALLERY)

(TrendHunter.com) The Samsara House 5 is a luxury, bespoke estate by Original Vision architects, located in Phuket, Thailand. The sprawling home features overarching, Cathedral-like ceilings, open-concept living and…

12 Handy Wearable Smartwatches – From Smartphone-Inspired Watches to Slick Smartphone Timepieces (TOPLIST)

(TrendHunter.com) In the constantly connected digital age, wearable smartwatches are becoming more common, and large tech corporations have to be on board if they want to stay in the competition.

While it’s…

Deceptively Empowered Coffee Ads – This Coffee Campaign Illustrates Home Appliance Symbols (GALLERY)

(TrendHunter.com) These empowered coffee ads from the Swiss coffee roasting company Black&Blaze; were designed by the ad agency Inhalt&Form; Werbeagentur BSW. These five posters illustrate how their brews can ‘…

Iced-Over Lighthouse Photography – Thomas Zakowski Captures the Work of Lake Michigan in Winter (GALLERY)

(TrendHunter.com) Mother Nature is an artist at heart as American photographer Thomas Zakowski proves with his captures of frozen lighthouses. The work of Lake Michigan, the waters have risen and flowed in such a…

Sleek Swaying Daybeds – The Odu Rocker by Rosconi Looks Like an Egg Shell (GALLERY)

(TrendHunter.com) The Odu Rocker could be likened to an eggshell that has been upholstered in comfy cushions in order to be converted into a piece of furniture. But unless it was made for Thumbelina, the Odu Rocker…

Ceramic Bottle Branding – Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship (GALLERY)

(TrendHunter.com) Most likely, you’ll look at Zago TerraCotta Beer packaging with more of a keen eye than you would at the typical beer bottle. This is because it is evident that this container is not the…