Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com.
While the teaser doesn't shed much light on the plot of Jaguar's upcoming spot, themed "Good to Be Bad," it does reveal that the brand has tapped the talents of legendary U.K. actor Ben Kingsley.
Fresh off his red-herring role as Marvel's Mandarin in Iron Man 3, Kingsley has also been the bad guy in films ranging from 2000's Sexy Beast to 2005's BloodRayne (though I'm sure he'd rather we not mention that one).
For now, the BritishVillains.com landing page features little more than the teaser clip and info on the new Jaguar F-Type coupe, which will be the star of the brand's Super Bowl ad. Meanwhile, digital content partner Studio@Gawker continues to post villainy-themed content on the campaign's blog, Good to Be Bad.
Jaguar's Super Bowl buy is being coordinated by creative agency Spark 44 and media shop Mindshare.
For many more details on the advertisers confirmed for this year's big game, be sure to check out Adweek's Super Bowl Ad Tracker.
Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Executive Creative Director: James Robinson
Copywriter / Associate Creative Director: Quentin Shuldiner
Art Director: Alper Kologlu
Senior Producer: Jan O’Malley
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr
Managing Director: Kelly Johnson
Management Supervisor: Hannah Schaefer
Business Affairs Director: Mary Beth Barney
Social Media Strategist: Paige Robertson
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Head of Production: Anne Bobroff
Producer: David Lambert
VFX Studio: Spy Post
VFX Supervisor: Darren Orr
CG Supervisor: Michael Lester
Colorist: Carey Burens
Executive Producer: Lori Joseph
Music: “Sha Bang Bang” by Mike Taylor feat. Dice Raw
Music Company: Agoraphone
Mixing Studio: One Union Recording
Mixer: Joaby Deal
Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Executive Creative Director: James Robinson
Copywriter / Associate Creative Director: Quentin Shuldiner
Art Director: Alper Kologlu
Senior Producer: Jan O'Malley
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr
Managing Director: Kelly Johnson
Management Supervisor: Hannah Schaefer
Business Affairs Director: Mary Beth Barney
Social Media Strategist: Paige Robertson
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Head of Production: Anne Bobroff
Producer: David Lambert
VFX Studio: Spy Post
VFX Supervisor: Darren Orr
CG Supervisor: Michael Lester
Colorist: Carey Burens
Executive Producer: Lori Joseph
Music: “If I Could Only” by Popkillers
Music Company: Beta Petrol
Mixing Studio: One Union Recording
Mixer: Joaby Deal
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