Dec
10
Children viewed nearly 600 million payday loan ads in 2012
Posted in: UncategorizedChildren aged from four to 15 years old viewed 596 million payday loan ads in 2012, according to new research from Ofcom.
Dec
10
? ESPM-Sul oferece MBA pra transformar a carreira
Posted in: UncategorizedO mercado exige, cada vez mais, profissionais qualificados, que coloquem em prática os seus conhecimentos. Mas para se destacar, não basta apenas ter experiência prática; tem que ter outro diferencial!
É preciso aprender com quem sabe, retirar ensinamentos de quem transforma o mercado e o mundo dos negócios diariamente. Dessa forma, você estará apto a transformar sua carreira, sua vida e o mundo ao seu redor.
A partir desses preceitos é que a ESPM-Sul oferece cursos de MBA, nas áreas de Gestão e Mercado. Com essa formação, você se qualifica a ser um agente transformador, alguém que olha sob outros prismas, alguém que faz a diferença.
Se você está interessado nessa qualificação, é bom se apressar, pois as matrículas feitas até o dia 17 de dezembro de 2013 terão um desconto de 30% na primeira mensalidade. Um grande incentivo para o pontapé inicial!
Além dos já tradicionais cursos de MBA Executivo Internacional e Master em Marketing Estratégico, para quem já está inserido no mercado há algum tempo, a ESPM-Sul oferece cursos que vão de MBA em Finanças e Governança Corporativa e MBA em Ciências do Consumo Aplicadas a MBA em Marketing de Moda e MBA em Marketing Digital. Além, é claro, das duas novidades no portfólio do próximo semestre:
– MBA em Branding
O MBA em Branding: Construção e Gestão de Marcas pretende formar alunos capazes de responder aos desafios do mercado contemporâneo, capazes de entender os ambientes de negócios e a liderança de equipes e de pensar atitudes estratégicas.
– MBA em Gestão e Marketing Esportivo
O MBA em Gestão e Marketing Esportivo tem ênfase no futebol, as oferece uma abordagem multidisciplinar que permite ao estudante desenvolver habilidades profissionais especializadas no ramo de esportes.
A lista completa de cursos disponíveis está no site www.espm.br/mba.
————————————————————————————————————————————————————-
[Esse post é trazido a você por ESPM. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Dec
10
Kitcatt Nohr Digitas founder Marc Nohr departs for Regus marketing role
Posted in: UncategorizedMarc Nohr, chief executive of Kitcatt Nohr Digitas, is leaving the agency he co-founded 12 years ago to take up a senior marketing role at global workplace provider Regus.
Dec
10
Carat Appoints Mediacom’s Alex Crowther as New General Motors Lead
Posted in: Uncategorized
Carat has hired MediaCom’s Alex Crowther to succeed Steven Feuling as the lead on its massive General Motors account.
The move comes as Carat promotes Mr. Feuling to the newly created role of chief client officer for Carat USA and global client president overseeing relationships with global clients based in North American with the exception of General Motors. Mr. Feuling took over the GM account when Carat President Martin Cass decided to leave the shop to pursue his MBA full-time.
As the third lead on the General Motors business in two years, Mr. Crowther’s appointment might signal unrest on the account. But according to Carat, Mr. Feuling’s move was in the cards. He had moved to Detroit from San Francisco to run the account, leaving his family behind on the West Coast. He’ll return to San Francisco in his new role.
Dec
10
St Mungo’s recreates viruses threatening homeless with ‘infectious’ wrapping paper
Posted in: UncategorizedThe plight of homeless people this Christmas has been highlighted through ‘infectious’ wrapping paper that is designed to look like snowflakes.
Dec
10
World Cup Ads Runneth Over — Six Months Early
Posted in: Uncategorized
For many marketers, the World Cup has already kicked off in Brazil, six months ahead of the first soccer match — whether they’re sanctioned sponsors or not.
During the run-up to the final draw Dec. 6 to determine which of eight groups each of the 32 national teams will fall into, official World Cup bank Itau has played on Brazilian national pride. In a commercial by local ad agency Africa that cleverly mimics the official draw, anxious fans from different countries gather around their TV sets, hoping their national teams won’t have the misfortune to land in the same group as Brazil and be forced to face one of the most-formidable contenders early in the month-long soccer tournament.
Neighboring Uruguay is returning the favor with a promotional stunt that harks back to 1950, when Brazil last hosted the World Cup and was tipped to win before a humiliating loss to Uruguay in the final match. The Uruguayan team’s sponsor, Puma, along with Montevideo agency Notable, are reopening old wounds with “The Ghost of 1950,” a figure in a tattered blanket stamped with the number 50 who runs around Rio de Janeiro scaring Brazilians. A popular online video of the ghost proclaims “The Ghost of 1950 is in Brazil.”
Dec
10
Watchever The Returned: Obituaries
Posted in: Uncategorized
Discover The Returned: people supposed dead, who come back to life as they were, unaware of their death.
To advertise the broadcast of the series on Watchever.de, we created mysterious obituaries announcing the death and the return of the series characters. The posters erected in main german towns and each character had a dedicated web address, bringing people directly to the Watchever page of the series.
Advertising Agency: Heimat, Berlin, Germany
Advertising Agency: K-MB, Berlin, Germany
Creative Director: Ove Gley
Copywriter: Axel Didon
Art Director: Anthony Montagne
Graphic Design: Carsten Meyer
Copywriter Intern: Sebastian Schäffer
Account Supervisor: Florian Hoffmann, Philip Bauch
Dec
10
Campaign Annual 2013 published on Thursday
Posted in: UncategorizedCampaign’s Agencies of the Year will be revealed in its 2013 Annual, which will be published in print on Thursday 12 December and on the Campaign iPad app tomorrow night.
Dec
10
Rankin names ‘body control’ by Mercedes-Benz as favourite creative work of 2013
Posted in: Uncategorized“It was pretty tough narrowing it down to one campaign – both the Honda and the Jack & Jones series were definitely in my top three. But, in the end, I went with the Mercedes-Benz ‘Magic body control’ TV commercial.
Dec
10
Maximiles: England, Japan, Nigeria, Morocco
Posted in: Uncategorized
“Everything you buy, makes you fly.”
Advertising Agency: Medina Turgul DDB, ?stanbul,Turkey
Executive Creative Director: Kurtcebe Turgul
Creative Director: Gökhan Erol
Art Director: Necmi Mutlu
Copywriter: Mehmet Güney
Photographer: Fethi ?zan
Illustrator: Onur Aynagöz, O?uz Birgören
Dec
10
Eurostar’s Parisian stories directed by you
Posted in: UncategorizedA padlock that reads “Will you marry me?”, a plate of snails, a woman swimming in front of the Eiffel tower, all taken from real experiences.
Dec
10
MediaCom appoints Ben Phillips as first global head of mobile
Posted in: UncategorizedMediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.
Dec
10
Former Nokia marketer Will Harris goes PR agency-side with Mission
Posted in: UncategorizedWill Harris, the former Nokia, O2 and Tory party marketer, is joining PR agency Mission in a bid to marry up the “rigour of advertising with the responsiveness of PR”.
Dec
10
Pantene destaca rótulos masculinos x rótulos femininos
Posted in: UncategorizedSe um homem tem um longo histórico de relacionamentos amorosos, ele é um “garanhão”. Se uma mulher tem um longo histórico de relacionamentos, ela é uma “galinha”. Só por aí já dá para perceber como alguns rótulos costumam ser injustos e cheios de preconceito, de acordo com o gênero ao qual se aplica. No mercado de trabalho, esse hábito não é diferente, conforme resolveu mostrar a Pantene nas Filipinas, com filme produzido pela BBDO Guerrero, de Manila.
#WhipIt, Labels Against Women mostra que um homem é o chefe, enquanto uma mulher é mandona (em inglês, boss x bossy). Persuasivo x insistente, dedicado x egoísta, arrumado x vaidosa, tranquilo x exibida… tudo ao som de um belo cover de Mad World, dos Tears for Fears. A mensagem final também é bacana: “Não permita que os rótulos detenham você. Seja forte e brilhe” (esta última parte valendo para seus cabelos também, afinal, é um comercial de xampu).
É claro que não dá para negar que há momentos em que o contrário acontece, e a batalha de gêneros segue com os homens sendo diminuídos em relação às mulheres, mas é em uma escala muito menor. A guerra dos sexos é antiga, e ao que parece, ainda está longe de acabar. Infelizmente 🙁
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Dec
10
Mega Sala Cine Colombia: Indiana, Gandalf, Madhatter
Posted in: Uncategorized
Advertising Agency: TBWA, Bogota, Colombia
Creative Director: Jaime Cueto, Roger Acosta
Art Director: Alex Torres, Guillermo Gonzalez
Copywriter: Guillermo Gonzalez
Illustrator: Jairo Perez
Dec
10
Plagiarism-Shaming Websites – Logo Website Catches Plagiarists in the Act (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) LogoThief.com is a logo website dedicate to catching copycats who steal logo designs from other businesses. Anyone can go online to Logothief and report logos they think have been plagiarized. From…
Dec
10
Carphone Warehouse and Dixons chiefs say tablets scheme will stop ‘digital divide’
Posted in: UncategorizedCarphone Warehouse chief executive Andrew Harrison and Dixons chief executive Sebastian James claim their ‘Tablets for Schools’ CSR initiative will help “bridge the digital divide” in the nation’s schools.
Dec
10
Nike: Let the Run Tell You Why
Posted in: UncategorizedAdvertising Agency: Wieden + Kennedy, Shanghai, China
Dec
10
Tetro – Grid
Posted in: UncategorizedPour la Fête des Lumières, Tetro a présenté à l’Hôtel de Région Rhône-Alpes de Lyon, une installation lumineuse cinétique monumentale, pensée par le berlinois Christopher Bauder (WHITEvoid). Cette structure lumineuse de 150 barres de LEDs motorisées suspendues, propose une grille dynamique de 22m de long.
Photographies : Andrea Aubert.
Dec
10
New year’s resolution: learn to code in 2014
Posted in: UncategorizedAhead of making your new year’s resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.