Hasta La Creative!

Director / Copywriter: Adam Paul
Producer: Jed Mortenson
DP: Connor Hair
Editor: J.P. Bernardo
Aired: October 2013

Acura “Legends” is a nod to Acura’s history and the years it overlapped with Mariano Rivera’s career with the New York Yankees. As he walks along and interacts with new Acura models and iconic Acuras, the legendary closer reflects on the evolution of his career along with the evolution of the Acura brand. The commercial features the flagship 2014 RLX sedan, as well as cameos from iconic Acuras of the past: a 1991 Acura Legend, 1995 Acura Integra and 1991 Acura NSX. “Legends” also features the voice Brooklyn-born actor Steve Schirripa, best known for his role as Bobby “Bacala” Baccalieri on the HBO hit show The Sopranos.

Advertising Agency: Tier10, Washington D.C., USA
Creative Director: Scott Rodgers
Account Director: Scott Fletcher
Account Executive: Andrew Diffenderfer
Production Company: 8112 Studios
Executive Producer: Douglas Sonders
Director: Nicholas Cambata
Editor: Alex Campuzano
Voice Talent: Steve Schirripa
Published: September 2013

When you need something somebody doesn’t

Advertising Agency: SUP, Minsk, Belarus
Creative Director: Alexander Kapelevich
Art Director: Slava Levanovich
Copywriter: Alex Timoshin
Illustrator: Max Kostenko
Published: December 2013

When you need something somebody doesn’t

Advertising Agency: SUP, Minsk, Belarus
Creative Director: Alexander Kapelevich
Art Director: Slava Levanovich
Copywriter: Alex Timoshin
Illustrator: Max Kostenko
Published: December 2013

Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.

Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer
Published: December 2013

Advertising Agency: AGE Isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Henrique Mattos
Copywriter: Ricardo Porto
Flash Programmer: Julianne Santos
Technology: Marcus Martins
Production Company: Digital 21
Published: October / November 2013

In the most competitive luxury market that is China, there is only a small place for the original, modern but unknown high-end jewelry brand Qeelin. We noticed that the name Qeelin was inspired from the qilin, a chinese mythological animal made of lion, ox and dragon. For years, the qilin has been represented as sculptures in front of temples or pictures in traditional paintings. Nobody has ever seen a living qilin.

To generate awareness and to create the buzz around Qeelin brand, we decided to hijack the myth into reality and make chinese people believe the qilin really did exist.

To propagate such a news in a country as big as China, we first contacted a small circle of influencers from Weibo and Wechat, the two most powerful social networks of China. We gave these influencers a selection of Chinese ancient photos in which we had integrated a muppet baby qilin. Each photos was carefully chosen to be illustrative of past China golden age: qin dynasty, qipao-dressed ladies, and particularly the legendary actress Ruan Ling Yu, the Chinese Marylin. We also shared a mysterious vintage video in which the baby qilin slightly appears. To make sure people didn’t miss any content, we created a special hashtag #babyqilin# that linked all posts.

#Babyqilin# immediately became a hot topic: new powerful influencers joined the trend by themselves and relayed the story of the baby qilin. Groups of ardent conversations were spontaneously created between those who believed and those who had doubts of qilin existence. Some people even researched the original pictures to find out the truth, turning the debate into the belief there was a scientific conspiracy behind which the existence of the qilin had actually been hidden for years by erasing it from old pictures!

#Babyqilin# was a trending topic for two days, supported by more than 30,000 reposts and 15,000 comments on Weibo. After 4 days, after announcing the identity of the brand behind the campaign, 2.1 million people attended the post reveal on weibo.And most importantly, the story of the campaign generated more than 35 million views, in just 5 days.

Advertsing Agency: Fred & Farid, Shanghai, China
Chief Creative Officer: Fred & Farid
Creative Director: Feng Huang
Copywriters: Aser Cao, Frankie Shen
Art Directors: Pierrick Jégou, Wei Tang, Linh Vu, Pauline Pérol
Brand Supervisor: Guillaume BROCHARD
Advertiser’s Supervisor: Guillaume Leroux
Retouchers: Am Wang, Henry Lam
Producer: Wang Chen
Media Strategists: Yi Zhang, Sen Liu

Advertising Agency: Eureka Global Advertising, Madrid, Spain
Art Director: Hernán Rodríguez
Copywriter: Ernesto Soto
Director: Giovanni Pantone
Production for the Agency: Teresa Robles
Published: December 2013

URL: http://wreckingbulb.ca

Advertising Agency: Cheil, Canada
Creative Director: Jason Partridge
Associate Creative Director: Helene Larochelle
Art Director: Andrew Garcia
Copywriters: Scott Lew, Brook Johnston, Chris Dow
Account Director: Lindsay Wagter
Project Manager: Tyler Lockyer
Executive Producer: Matt Cammaert
Producer: Lauren Sharpe
Director: Andrew Garcia
Editor: Helene Larochelle
Published: December 2013