Burberry creates digitally enhanced beauty store
Posted in: UncategorizedBurberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.
Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.
Situés dans le sud de San Francisco, les bureaux de la société AirBnB sont situés dans un ancien batiment industriel datant de 1917 réaménagé par le cabinet d’architecture Gensler. Des locaux magnifiques, avec notamment un espace central de toute beauté avec un mur de végétation. Plus dans la suite.
Iris Worldwide, the integrated agency, has appointed Sam Noble, its global head of planning, as its first chief strategy officer.
Sainsbury’s may have topped Campaign’s reader poll for the best Christmas ad but John Lewis was the most written about festive spot this year.
Peugeot is seeking to move its brand “upmarket” with an international brand campaign focusing on the design aesthetics of its cars.
Beyoncé’s new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.
Dixons Retail, the owner of the Currys and PC World brands, has posted a five-fold increase in underlying profits in the UK and Ireland, with profits hitting £31.4m for the six months to 31 October.
Advertising Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastian Wilhelm
Director: Pucho Mentasti
All the representatives of the UK’s digital display advertising market have joined forces to set up a good practice guide in an attempt to prevent ads being placed next to inappropriate content.
We’ve been talking about the “year of mobile” for a few years now. But as smartphones, tablets and contracts get cheaper, better and faster than ever before, 2014 is the year mobile comes first, writes Spencer McHugh, director of brand marketing at EE.
Get in shape without photoshop.
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Directors: Rodrigo Soares, Victor Azevedo
Art Director: Roberto Lemos
Copywriter: Bernardo Badaró
Account Executives: Bernardo Jordan, Talita Passos
Published: November 2013