WATERisLIFE: Hot air balloon, Drive a racecar, See the ocean

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Associate Creative Director: Frank Cartagena, Sam Shepherd
Photographer: Alec Helm, Frank Le Blanc
Retoucher: John Cason
Designer: Juan Carlos Pagan, Brian Gartside
Head of Production: Ed Zazzera
Producer: Nina Horowitz

The Woodland Trust’s website wins Plain English Award

The Woodland Trust has won the Plain English Website Award for 2013, which honours organisations committed to using clear communication that can be clearly understood by a wide audience.

Paper Craft Castle

L’étudiant à l’université d’art de Tokyo Wataru Itou a imaginé une superbe création de papier représentant un chateau. Une création de papier réalisée durant 4 années de travail, et aujourd’hui exposée à Umihotaru, un endroit situé entre la ville de Tokyo et la préfecture de Chiba. Plus dans la suite.

Paper Craft Castle7
Paper Craft Castle6
Paper Craft Castle5
Paper Craft Castle4
Paper Craft Castle3
Paper Craft Castle1

Hottest virals: Three’s Shetland pony gets festive, plus Cartier and Kopparberg

The latest viral videos from Three, Cartier and Kopparberg.

Superhero Anime Mashups – Watch Complete Marvel Series’ Available Now on LOVEFiLM (GALLERY)

(TrendHunter.com) This post was written by Michelle Roberts for LOVEFiLM

Superhero fans will be glad to know that LOVEFiLM is now premièring anime versions of four of Marvel’s most popular comic book heroes. X-…

Plastic Peacock Chairs – This Peacock Inspired Chair was Created by Canadian Company Uufie (VIDEO)

(TrendHunter.com) There’s something seriously striking about this peacock inspired chair design from Canadian design company Uufie. This attention-grabbing chair, made from plastic, is made for people who like to…

Brazilian barber is haunted by the ghost of Paolo Rossi

A Brazilian barber is reminded of his darkest footballing memories when he realises that his customer is none other than Paolo Rossi, the Italian footballer who scored a hat-trick against Brazil at the World Cup in 1982.

Five actions online brands can take to avoid offline disappointment

Alice Forward, user experience director at digital agency AnalogFolk London, on the perils of getting consumers’ hopes up online.

Divergent Tool Designs – The Universal Hammer Has Two Handles and an Unusual Holder

(TrendHunter.com) The Universal Hammer has several features that really set it apart from the conventional type that comes to mind. Designed by Kim Minjeong, Jang Wonkyung and Mo Junyoung, this apparatus embodies a…

Stairway to Heaven in Hawaii

Si vous en avez le courage et l’opportunité, l’île hawaïenne de Oahu invite les touristes et les habitués à suivre un sentier de randonnée escarpé appelé là-bas le Stairway to Heaven. Une ascension de plus de 3900 marches à découvrir dans une série d’images impressionnante dans la suite.

Stairway to Heaven in Hawaii6
Stairway to Heaven in Hawaii5
Stairway to Heaven in Hawaii4
Stairway to Heaven in Hawaii3
Stairway to Heaven in Hawaii
Stairway to Heaven in Hawaii2
Stairway to Heaven in Hawaii7

Harvey Nichols, Adam & Eve/DDB

Jeremy Lee is greedy for the new Harvey Nichols spot: “Amid all the Christmas schmaltz some of which emanated from this very agency the avarice on display in this ad has an all too realistic feel to it.” The work was written by Daniel Fisher, art directed by Richard Brim and directed by James Rouse through Outsider.

Gü, Adam & Eve/DDB

James Swift doesn t think much of the latest G commercial: “Commenters on Campaign s website have been far more vitriolic about this ad than I could ever be. Suffice it to say, the spot s only redeeming quality is that it is instantly forgettable. Maybe Adam Eve/DDB felt burnt out after a long year.”

Trend of the day: Algorithmic autonomy

When algorithms know more about us than we do ourselves, marketing roles will start to come under threat, writes Nicola Kemp in the latest of our Forward 50 trends series.

Pitch update: Pre-Christmas round-up of RBS, BA and all the biggest pitches

The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January.
Pitches for Travelodge s advertising account are being held on 17 December. CHI Partners, Inferno and McCann London are believed to have been invited to compete for the brief. The business was previously handled by Rapier, which has been reborn within CHI. Travelodge hired Initiative to handle its media account earlier this year.
Elsewhere in media, agencies involved in the Heinz pitch are eschewing early Christmas parties in favour of preparing for meetings next week. The incumbent in Europe is Vizeum.
Talking of Christmas, there s a possibility that British Airways ad review will continue into the new year. Bartle Bogle Hegarty, Ogilvy, Mother and SapientNitro are all involved. And agency fingers will be crossed that Santa s elves deliver a message in the new-business sack for Dixons and Ladbrokes before the big day.

Publicis confirms network launch

ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.

Flybe kicks off pitch for £7m creative account

Flybe, the budget airline, has called a review of its estimated £7 million ad account.

Barclays calls global agency roster review

Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.

McGuinness departs BMB after eight years

Andrew McGuinness, one of the founders of Beattie McGuinness Bungay, is leaving the agency after eight years as the other founders step back from day-to-day operations.

Mysterious Self-Portraits – Maria Francesca Melis Created an Obstructed Self-Portrait Series (GALLERY)

(TrendHunter.com) This self-portrait series by young photographer Maria Francesca Melis features photos obstructed by fruits, veggies and flowers. Melis ensures that her eyes remain covered up in each and every shot,…

Camelot boss Andy Duncan named Advertising Association president

Andy Duncan, the managing director of Camelot UK Lotteries, will be the next president of the Advertising Association. He succeeds the BT Group chief executive, Gavin Patterson.