Hasta La Creative!

The Pacquiao-Rios fight has presented a complex tangle of logistical problems for HBO as it prepares for the event, its first pay-per-view broadcast originating outside the United States.

Mr. Rensenbrink’s Aquarian Weekly claimed to be one of the last independent alternative papers in the country and one of the oldest continuously published ones.

Johannes Leonardo has named Michael Duda CEO — a new role at the creative agency helmed by co-founders Leo Premutico and Jan Jacobs.

Most recently, Mr. Duda was co-founder and managing partner of Consigliere Brand Capital, a three-year-old marketing consultancy and investment fund he launched with NBA star Steve Nash. The company has supported brands like Boston Beer Company, Chobani, Under Armour, Birchbox and Warby Parker.

A statement announcing Mr. Duda’s new role was vague on future plans for the consultancy. It said he’ll remain an investor, and Johannes Leonardo will also look for opportunities to partner with the company. Mr. Nash’s involvement is unclear at this time.

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Lottery ads typically employ humor, when they’re well made that is.

David&Goliath chose to go another way with this new holiday themed ad for the California Lottery.

There’s no lady jumping out of a cake with an oversized check here. Instead, the work strives to remind people that small gestures, like giving scratch tickets can make someone else’s holiday a bit more joyous.

When a spot makes you wait for the storyline to develop and play out, it has to pay off handsomely and thankfully this one does. Due to the powerful close, I think the spot delivers even for those not interested in playing the lottery. The point is, you can consider it for others, especially at this time of year.

In addition to TV and print, the agency developed a special golden envelope to encourage gifting. When California Lottery customers buy any lottery tickets now through December 22nd, the tickets come with a special golden envelope, making it easy for everyone to get in on the Secret Santa action.

The post When You Give The Gift of Lottery Tickets, You’ve Already Won appeared first on AdPulp.