Nonotak Studio a imaginé dans le cadre du Festival Insanitus 2013 à Kaunas, en Lituanie, cette installation audiovisuelle Daydream qui cherche à établir une connexion physique entre l’espace virtuel et réel, voulant brouiller les limites et l’immersion du spectateur. Une création très réussie à découvrir dans la suite.
Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months.
The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. The previous estimate, a 73.9% increase, was apparently not ambitious enough.
In dollars, that means $3.37 billion will be spent on programmatic in 2013 and $4.66 billion in 2014.
UK adspend is now predicted to increase by seven per cent in 2013 and top its pre-recession peak in 2007, according to WPP’s Group M, which has doubled its growth forecast.
The health organization blamed an editing error for a widely reported claim that about half of new cases in Greece were self-inflicted to get benefit payments.
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Todo mundo sabe que álcool e direção não combinam, mas ainda assim, muitos preferem ignorar os perigos desta combinação. A Johnnie Walker, então, resolveu criar uma campanha de conscientização, propondo que os fãs da marca assinem um pacto se comprometendo a não beber e dirigir. Para divulgar a iniciativa #ImNOTdriving, a Iris, de Cingapura, e o diretor Russell Appleford assinam The Glass Car, filme em que o principal destaque é um carro de Formula 1 feito de vidro.
O veículo, criado com CGI, é o resultado da combinação de 1750 copos de uísque. Tão frágil quanto belo, o Vodafone McLaren Mercedes de vidro protagoniza uma das sequências mais incríveis – e ao mesmo tempo bela e assustadora – da publicidade nos últimos tempos, quando o carro é completamente destruído. São 300 quadros por segundo, resultando em um arquivo de 100 gigabytes que levou quase uma semana para ser renderizado.
A campanha conta com o apoio do piloto Mika Häkkinen, embaixador da Johnnie Walker, que diz: ”Ficar no controle é o que importa nas corridas. Decisões de frações de segundo são a diferença entre terminar em primeiro e terminar em último, ou simplesmente não terminar. The Glass Car é um poderoso lembrete de quão facilmente os nossos sonhos podem se partir”.
No Facebook, a Johnnie Walker quer atingir a meta de 1 milhão de comprometimentos de sobriedade. Em troca, a marca vai oferecer um milhão de quilômetros de caronas para os fãs da marca ao redor do mundo.
Post originalmente publicado no Brainstorm #9
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Burberry has promoted Jenna Littler to the newly created role of senior vice-president for marketing and communications across Europe, Middle East, India and Africa (EMEIA).
Prohibition officially ended on Dec. 5, 1933, when Utah became the 36th state to approve the 21st Amendment, an occasion that New Yorkers celebrated with “quiet restraint,” according to a New York Times headline at the time. Eighty years later, Miller Coors’ Batch 19 beer is turning the milestone into a marketing event as it seeks new momentum for the small but growing brand.
The Repeal Day campaign includes signage, in-store sampling and bar parties at which brand representatives will wear historical clothing like flapper outfits. One poster encourages drinkers to celebrate Repeal Day because “without it, you’d be drinking swill.”
Batch 19 wants to “own the holiday,” said Libby Mura, senor marketing director at Tenth and Blake, the craft and imports division for MillerCoors. The brand, she said, has a unique claim on the event because it is crafted from a pre-Prohibition recipe. The formula was uncovered in 1998 after the basement of a Coors brewery in Golden, Colo., flooded and a brewer discovered an old recipe logbook buried in a cabinet. MillerCoors used one of the formulas inside for Batch 19, which was introduced in 2010. The name refers to 1919, the year Prohibition started.
Borne out of the start-up scene in Silicon Valley, ‘growth hacking’ is a set of tactics and best practices that deal with the issue of online user growth, namely, by growing it.
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they’re churning up a tsunami of “likes” as well as a dose of aggrieved user comments.
General Electric, Levi’s, Lexus and Ben & Jerry’s have now posted their first ads to the mobile photo- and video-sharing network, which are being targeted to a broad audience, according to a spokesman. (Michael Kors became the app’s first advertiser earlier this month.) The only targeting parameters in play are age and gender, which are applied from what Instagram users have entered in their Facebook profiles.
At first blush, the results are good. Some of the ads — which are mainly aspirational, belonging to the genre found in high-fashion magazines — have garnered hundreds of thousands of likes and an influx of new followers for the brands. Michael Kors, for example, gained roughly 34,000 new followers 18 hours after its first of four ads published, according to Instagram analytics firm Nitrogram. (It posted more big follower gains for the subsequent three ads and currently has more than 1.4 million followers.)
Twitter has introduced an age-screening function in a move that will allow alcohol brands to run campaigns on the platform, which are seen only by consumers over the legal drinking age in their country.
Matthew Chapman speaks to Anthony Baker, technology team lead, and Phil Hawksworth, technical director, at digital agency R/GA about what opportunities smartwatches offer to marketers.
(TrendHunter.com) Your favorite Disney mermaid got a new look thanks to Behance user and artist Jeslyn Qara. She gave the princess large hips and a bigger bust, a seashell crown and a piece of metal in her nose….
Today the war rages on between those who want everything digital, and the defenders of paper. That’s why the ad features a man who is inseparable from his iPad. His partner on the other hand, Emma, uses paper for everything: to draw, leave messages on Post-it notes, do a crossword puzzle and read a paperback. Throughout the ad, the man reminds his partner she could be using an iPad instead. ”Emma” he repeats like a chorus. But as the man finds out during a trip to the loo, he’s out of loo paper and calls out ”Emma”. She slips him his iPad under the door with a picture of a toilet roll. He realises an iPad has its limits.
Advertising Agency: Leo Burnett, Saint-Denis, France
Creative Director: Xavier Beauregard
Copywriter: Hadi Hassan-Helou
Art Director: Jérôme Gonfond
Production Company: Henry de Czar
Film Director: Bart Timmer
Production Company Producer: Jean-Luc Bergeron
Agency Producer: Elisabeth Boitte, Wam
(TrendHunter.com) Technically, the Priscilla shelving unit is your own artwork. It’s a completely custom piece of furniture, its appearance shifting depending on what you want to showcase or how you want to…
With IKEA’s different soft fabrics, all rooms become a bedroom. You can huddle up with you head against the pillow and the blanket wrapped around you, right where you need. The sofa, bathtub, kitchen or hammock. Just ask one parent of young children, coaching surfers or those with a snoring guy. Sleep tight.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Copywriters: Maja Folgerø
Art Directors: Petra Albrektson
Account Director: Kjell Månsson
Account Manager: Agneta Oppenheim
Planner: Jerker Winther, Mikael Grenros
Agency Producer: Leila Widgren
Production Company: Social Club
Executive Producer: Magnus Theorin
Director: Jesper Ericstam
Production Manager: Jimmy Wåhlin
DOP: Jakob Ihre
Post Production: STOPP
Music Design: Music Supercircus – Markus Bergqvist
Sound Design: STOPP
Offline Editor: Niclas von Der Burgh
Short explanation
Walking miles to a clinic, being kicked out of home, giving birth alone and waiting to find out if your baby has HIV – all shown here happening in Western society.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Andrey Yarinich
Art Director: Omar Thabet
Production Company: Bazelevs
Film Director: Gabriadze Leo
Production Company Producer: Alla Sobetski
Agency Producer: Boris Anisonyan, Valery Gorokhov
Illustrator: CG Factory
Account Director: Tamara Vasina, Natalia Tsyganova, Blazej Soniewicki
Account Manager: Katrin Auashria
D.O.P: Marat Adelshin
Lighting: Dmitry Ketov
Cameraman: Dmitry Kolomoets
Editor: Ivan Gaev
Sound Design: Ivan Sevastianov
Port Production: Alena Levitina
Southern Comfort’s “whatever’s comfortable – beach” ad was the big winner at the British Arrows Craft Awards 2013 last night, where the Oscar-winning director Danny Boyle briefly appeared to give an award.
Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December.
Even the toughest and the most bad-tempered persons can’t fight the happiness that’s comes with eating the sweets from Nørregade
Advertising Agency: LoweFriends, Denmark
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Film Director: Michael Toft
Production Company Producer: Julie Mølsgaard
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