Hasta La Creative!

While this chainsaw massacre-themed ad for Star Tron Enzyme Fuel Treatment may certainly be offensive to women it’s also offensive on another level. It’s a terrible ad. How do these things get made? Who creates them? Who approves them? What were these people thinking?

There’s no shortage of talk these days about the challenges faced by female ad execs when it comes to the challenges of ascending through the ranks in agencies. The 3% Conference, built around the notion of the lack of support for female creative leadership in advertising, is once again upon us. Naturally, that has me thinking about what it means to be a woman in advertising, specifically one who works on the creative side of the building.

The fact that there’s a steady drum-beat of discussion in the media and at conferences about this topic is a good thing; we should find ways to address the challenges women face and overcome them. But truth be told, what isn’t helpful is that a lot of the talk in these circles and on social media too is starting to veer towards being negative all the time. It’s not constructive. So here’s what I’m not going to do in this letter. I’m not going complain that there aren’t enough of us. I’m not going to talk about how you can generate ideas and can contribute just as much as men over the course of your advertising career. That’s obvious.

Instead, I wanted to dispel a few myths. And share a few key — and positive — learnings that I can see quite clearly now. Because I think it’s actually an awesome time for women to be doing this crazy job.

Continue reading at AdAge.com

O projeto “Better Out Than In” do Banksy continua a chamar (muita) atenção nas ruas de Nova York. Ele já fez o caminhão com jardim dentro, vendeu seus grafites originais por 60 dólares e, entre outras criações, fez também o genial “Sirens of The Lambs” abaixo.

Uma aterrorizante arte itinerante que protesta contra os maus tratos aos animais, com vacas, porcos e galinhas de pelúcia que se mexem e emitem sons de um caminhão de transporte.

A ação de hoje também polemiza, e quem não vai gostar nada é o McDonald’s. Chamada “Shoe Shine”, a obra consiste em um Ronald McDonald gigante que tem seu sapato engraxado por uma pessoa de verdade.

Mas atenção para o requinte de crueldade: A escultura será levada, diariamente, para a frente de uma loja diferente da rede de fast food, bem na hora do almoço. O vídeo abaixo no Instagram, publicado pelo usuário mount99, demonstra a peça:

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Anti-Ronald McDonald art has a long, proud, often vomitous history. Banksy adds to that tradition today, unveiling a menacing Ronald having his giant shoes shined as part of his "Better Out Than In" artist residency on the streets of New York. According to Banksy's site:

"A fibreglass replica of Ronald McDonald having his shoes shined by a real live boy. The sculpture will visit the sidewalk outside a different McDonald's every lunchtime for the next week. Today: South Bronx."

It's going to be a long week for McDonald's store managers. Via ANIMAL NY.

UPDATE: Here's an Instagram video of the first McDonald's visit.