Hasta La Creative!

Inspector Gadget predicted not only Apple’s Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant’s foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture’s past to whet consumers’ appetites for a piece of tech that’s finally arrived. The first spot, directed by Furlined’s Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from “Knight Rider,” to “The Jetsons” to “Star Trek,” accompanied by related sound clips

A second spot, produced out of Epoch, cuts together clips of characters such as Captain Kirk, Penny from “Inspector Gadget” and Maxwell Smart from “Get Smart” connecting to others’ through their wrists, showing that after all these years, it’s Samsung that has finally made reality what was once a longstanding piece of science fiction.

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Voici le travail de Barbara Scerbo : une artiste italienne qui, avec son projet « Illusion », nous offre des photo-montages mettant en scène différentes filles tenant un cadre les cachant partiellement. Des clichés intéressants et une série à découvrir sur son portfolio et dans la suite de l’article.

When Marriott International embarked on a video ethnographic study of how families plan vacations, it assumed the grownups did all the planning. But it discovered things work more like a democracy — or at least a corporate hierarchy where moms as CEOs rely increasingly on kids as “chief information officers” to gather information online about things to do.

Brian King, the hotel chain’s global brand officer, shared with Advertising Age some of the insights he gathered — with help from MEC, Tremor Video and Sonic Rim — in this video interview prior to his Oct. 6 presentation at the Association of National Advertisers Masters of Marketing conference in Phoenix.

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Big Commerce, an Australian tech company, is looking for software engineers who can solve complex problems. So, it replaced the phone number in its ads with a complex code and asked potential applicants to solve it. Various media outlets have been reporting that no one called the company because the problem is too hard—but that appears not to be true. A number of people have posted solutions on Big Commerce's Facebook wall, and the company itself tweeted its thanks this weekend to "everyone who 'cracked the code' and called in to the special batphone." (In fact, it linked to a photo showing 1,641 messages in its Skype inbox.) If you're not smart enough to figure it out, don't worry—scroll down to read one Facebook fan's solution to the problem.

Thanks to everyone who "cracked the code" and called in to the special batphone. We may have "crashed" Skype. 🙂 http://t.co/s58TNspjZR

— Bigcommerce (@Bigcommerce) October 3, 2013

"1BP49B(36) is a positional numeral system using 36 as the radix. The choice of 36 is convenient in that the digits can be represented using the numerals 0–9 and the letters A–Z, where A=10, B=11, C=12. Hence, B = 11 and P = 25. Therefore the phone number is 11 + 9*36 + 4*36^2 + 25*36^3 + 11*36^4 + 1*36^5 = 80113871. So, the bat phone number is +61 (02) 8011 3871."

The hotel’s first advertising since 2011 is linked to the $90 million renovation of the facility.

Digital media and mobile screens are core to Dunkin’ Donuts marketing, but it pays to remember the basics, according to John Costello, Dunkin’ Brands president-global marketing and innovation. “If we put a picture up on the wall [of products] in our restaurants we sell more,” he said. “If we take it down, we sell less.”

Balancing traditional media with digital is a complex task, making it “easy to be overwhelmed,” said Mr. Costello, addressing the Association of National Advertisers meeting on Oct. 5. But he offered six tips to help focus marketing without getting caught up in the clutter of options.

Confront reality

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