Hasta La Creative!

Beattie McGuinness Bungay has appointed Matt Waller, a creative director at Grey London, to the new role of executive creative director, the first appointment to a new management team that will run the agency day-to-day.

TopCashback.co.uk has launched ‘Snap & Save’ a mobile solution that allows brands to pay their customers rewards based on their product purchases.

Controversial ads for the Unilever brand Marmite were among the most viewed content on Campaign last week, with Confused’s “dogging” ad making a comeback.

First company to fold rather than bend over to the NSA.

AFP

Lavabit – an encrypted email service purportedly used by Snowden – unplugs its servers and shuts down after refusing to comply with government attempts to co-opt their wires for surveillance, an action which the founder of Lavabit sees as a “crime against the American people.”

This bold, moral action is unprecedented in the world of big data, telecom and homeland security, where every tech company we know (and use) is tied up in the talons of America’s vast and penetrating surveillance regime. Google, Facebook, Verizon, Telus and the rest, feel forced to sell out our private information at the request of stern orders from the American government’s secret, unconstitutional court – the FISA court. This is the first known time that a company has taken a stand of this magnitude against the NSA. Lavabit has courageously chosen to close down its successful business rather than comply with a FISA court order that they felt was unethical.

What has it come to that all technology companies are forced into an existential ultimatum: to fold and fail … or the become complicit in a sneaky, unethical, secret and overbearing surveillance apparatus?

“I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly ten years of hard work by shutting down Lavabit,” founder Ladar Levison declared on the company’s homepage.

Levinson explained how government restrictions prevented him from explaining the details of exactly what led his company to this decision. He writes, “ I feel you deserve to know what’s going on – the first amendment is supposed to guarantee me the freedom to speak out in situations like this. Unfortunately, Congress has passed laws that say otherwise. As things currently stand, I cannot share my experiences over the last six weeks, even though I have twice made the appropriate requests.”

But what if Lavabit’s decision is the portent of an exciting shift to come? Could Lavabit have started a trend, where one by one all the big tech companies from Silicon Valley and beyond copy Lavabit and take a stand against the CIA, NSA and FISA courts? The tables are slowly being turned around. Maybe the bully will finally get cornered by all its victims whose collective strength is far greater than its own.

Read more on Adbusters.org

The campaign was conceptualized and executed by our agency for Women’s day, and seeks to inspire with images of iconic women who have left an indelible stamp on Indian history and culture.

Advertising Agency: Zero Degree Design Studio, Chennai, India
Creative Director / Art Director: Syed Azharuddin Hussainy
Copywriter: Suraj Sethu
Creative Head: Praveen Kumar
Project Manager: Selvaraj Pillai

The post Zero Degree Design Studio appeared first on desicreative.

(TrendHunter.com) With a brand new exhibit featuring scientific facts about human sexuality, Science World has come up with a clever campaign featuring suggestive imagery accompanied by interesting blurbs.

While the…

Two top magazine writers, both of whom have optioned their nonfiction articles for movies, are starting a platform to enable other writers to do so as well.