Focus sur le travail du photographe new-yorkais Zack Secklers qui présente des clichés absurdes, parfois surréalistes mais toujours remplis d’humour. Sa catégorie humour est vraiment un bonheur à regarder et amène une légèreté très agréable à l’exercice auquel il se plie. Un travail superbe à découvrir en images.
A creative instruction video for NTT Docomo’s “d-Video”, a VOD service for smartphones in Japan.
Advertising Agency: Mori Inc., Tokyo, Japan
Creative Director: Morihiro Harano
Art Director: Jun Nishid
Technical Director: Masato Tsutsui
Director: Kazuaki Seki / triple-O
Cameraman: Makoto Okuguchi
Lighting: Akiyoshi Irio
Projection: Nobuyuki Shintani / Prism
Stylist: Shinichi Mita (kiki)
Action Advisor: Chikaomi Miyamoto
Editors: Ryan McGuire, Yusaku Yasuda / Cutters Tokyo
Colorist: Steve Rodrigues / Cutters Tokyo
Music: Great Garbo music
Production Manager: Satoshi Miyata / morimori
Agency Producer: Misato Tachibana / Mori
Producer: Mitsuru Yamamori / morimori
Cast: Brandon McCuien
Published: July 2013
Your kitchen isn’t just a kitchen anymore.
“The kitchen space has been redefined as another living space. The lines have been blurred between living room and kitchen,” said Tim Matis, director of advertising at GE Appliances, which just completed a $1 billion overhaul of the unit to better reflect how appliances fit into consumer’s lives.
The redo used consumer insights to make changes in everything from design to manufacturing and marketing, and the results will become clear Aug. 5 when GE breaks an aggressive new campaign themed “Reimagining Home.”
(TrendHunter.com) The Daria costume is utterly brilliant. Instead of trying to capture the essence of the beloved cartoon character who stole people’s hearts with her biting sarcasm and emotionless expressions…
http://www.birthdaywishes.org/birthdaybuilder/index.html
Birthday Wishes is a nonprofit that throws birthday parties for homeless kids. We wanted to create a grassroots effort that lets people participate in their own way, donating anything from a $2 balloon to a $10 piñata.
Advertising Agency: Brand Content, Boston, U.S.A.
Executive Creative Director: Tom Kelly
Creative Director: Jim Bizier
Associate Creative Director: Gabe Flavin
Art Director: Austin Bousley
Copywriter: Amanda Caldari
Photographer: Matt Kalinowski
Programmer: Antonis Kamamis
Programmer: Tom Koch
Interactive Producer: Andrew Massouh
Composer: Steven Lord
Published: June 2013
Our clip of the week this week is both a bit meta and a bit more than a clip. The first episode of Sundance Channel's excellent new series "The Writers' Room," which you can watch in full (22:34) online (it originally aired 10 p.m. EDT on Monday), is TV about TV, basically. In a brisk panel discussion moderated by host Jim Rash, "Breaking Bad" creator Vince Gilligan along with other key members of the creative team and series star Bryan "Walter White" Cranston, talk about the making of one of the most celebrated TV shows of all time. (In my book, it's right up there with HBO's "The Wire" among TV dramas.)
The second half of the fifth and final season of "Breaking Bad" premieres on AMC on Aug. 11.
Watch the full "Breaking Bad" episode of "The Writers' Room" right here.
Production Company: Monkeystack
Director: Justin Wight
Art Director: Troy Bellchambers
Copywriters: Shane Bevin, Justin Wight, Jason Hollamby
Sound Engineer: Christopher Larkin
Published: July 2013
(TrendHunter.com) The Omni Bag by Kumeko, a Prague-based design studio, is a shape-shifting tote that could save people a lot of time and hassle when it comes to maintaining more static and less sturdy alternatives….
(TrendHunter.com) Mouths will instantly water everywhere with the invention of the Ramen Burger.
This burger was created by chef Keizo Shimamoto, and it combines two favorite foods: ramen noodles and burgers….
Bebezinhos fofos e sorridentes sempre chamam a atenção, especialmente na publicidade. Se você fizer uma busca aqui pelo B9, vai perceber que a galera pira com eles. Não à toa. Bebês não são apenas fofos e sorridentes, eles também são o começo de tudo, o primeiro capítulo de suas próprias histórias. São seres humanos que ainda não xingam seus colegas de trabalho, não batem a porta na cara dos outros, não são rudes com seus vizinhos… Basicamente, o que mostra este filme da People for Good, do Canadá, que nos lembra: “Ninguém nasce mau.”
Isso tudo ao som de Keep on the Sunny Side – canção composta em 1899 que ficou bastante conhecida na versão da The Carter Family e que aqui ganhou uma simpática releitura do EggPlant Collective.
Criado pelas agências Zulu Alpha Kilo e Media Experts, o movimento People for Good incentiva as pessoas a serem gentis umas com as outras. Por mais clichê que isso possa parecer, ainda assim é uma ideia bem bacana, que só poderia vir dos canadenses – reconhecidos internacionalmente como um dos povos mais gentis do mundo.
No site, é possível encontrar algumas das ações já realizadas pela iniciativa, mas também há uma seção com sugestões de coisas legais que as pessoas podem fazer para as outras. Oferecer indicações a alguém, fazer o outro rir, retornar o carrinho do supermercado ao lugar certo… estas são apenas algumas coisas gentis e possíveis que todos podemos fazer.
Afinal, até Darth Vader já foi bonzinho um dia…
Post originalmente publicado no Brainstorm #9
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Dan Fietsam took the creative reins at Energy BBDO in 2008. Since then, the Chicago-based shop has grown by leaps and bounds, winning major clients like SC Johnson, Frito Lay and Quaker. Most recently, it made headlines when it snapped up Bud Light domestically, reuniting the agency with the brewer’s VP-marketing, Paul Chibe, who had worked with the Chicago outpost of BBDO in the past.
Formerly of DDB, Y&R and Leo Burnett, Mr. Fietsam started his career at Ogilvy Chicago as a junior copywriter. He’s the latest participant in Creativity’s ongoing “Six Things” series.
1. The hardest thing he’s ever done was be a judge on “Celebrity Apprentice.” He calls it one of the “most uncomfortable experiences of his life.” The show has four cameras trained on the judges and filming at all times. “I was convinced I was going to absent-mindedly pick my nose and two million people would see it on TV,” he said.
It’s been ten years since the New York Times took full ownership of the International Herald Tribune, so the rebranding of the expat title has been a long time coming.
Some readers among the Paris-based IHT’s 224,000 print subscribers will likely be sorry to see the inevitable come to pass, when the 126-year-old newspaper changes its name to the International New York Times on Oct. 15. The paper launched in 1887 as the Paris Herald, and was most recently jointly owned by the NYT and the Washington Post from 1967 until 2003, when the NYT took full control.
“There’s a lot of nostalgia around the brand,” said IHT publisher Stephen Dunbar-Johnson. “It’s a romantic brand, and you don’t give up on a great brand like the IHT without a profound reason. In one word, the reason is digital.”
Hot Wheels. Safari Series.
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative directors: Manoj Shetty, Vijay Sawant
Creative director: Minal Phatak
Art Director / Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account supervisor: Ajay Mehta
Published: September 2012
Be advised that there is a “Snarknado” forecast for around midnight tonight across the United States. Experts advise that citizens take cover in a nearby multiplex — specifically one of the more than 200 Regal, Edwards, and UA movie theaters that will be hosting special one-night-only midnight screenings of the Syfy made-for-TV movie.
“Sharknado,” of course, became a massive social-media phenomenon with #Sharknado overtaking Twitter when the Syfy disaster spectacular first aired on TV on July 11. Can the buzz over this cheesetastic slice of pop culture translate into ticket sales? And, if so, will midnight screenings of “Here Comes Honey Boo Boo” be next?
Here’s a list of all the theaters showing “Sharknado” tonight. You’ve been warned.
Advertising Agency: e21 magic media, Taipei, Taiwan
Creative Director: Yichen Yang
Art Director: Isaac Chuang
Copywriter: Emma Hsu
Photographer: Jessin Lin
Planner: Yuris Lee
Flash Programmer: Hank Tsai
Programmer: Marinne Chuang
General Electric has retained Omnicom’s OMD in the U.S. and hired WPP’s MEC to support its media buying and planning in all international markets, as well as worldwide search.
OMD was the global media incumbent on the business in every market except for China and Vietnam, so it’s losing a portion of its international GE work. The Omnicom shop has worked with the company for more than a decade. Publicis Groupe’s Starcom had handled media buying in the two Asian markets, as well as the worldwide search business that now moves to MEC. MediaLink supported the search.
It’s a boost for MEC, which has had a tough couple of years on the new business front, especially in North America. The firm recently hired Carl Fremont in the newly-created role of global chief digital officer.
The annual Essence Festival not only drew record attendance this year, as 540,000 people from around the globe descended into New Orleans to see some of the hottest names in entertainment, it set what could become a new standard for diversity and real inclusion among mainstream brands.
I’m talking about how co-sponsor MSNBC handled its coverage of the events. The network charted a bold, new path, going beyond the normal “fly-by” reporting of the festival to having a presence for the entire event.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harisov
Art Director: Irina Korotich
Designers: Julia Uzkih, Natalya Kotovskaya
Copywriters: Ivan Sosnin, Artem Zverev
Production: Evgeny Kharchenko
Producers: Katy Bamby, Valentina Berezina, Olga Burlakova
Additional credits: Vlad Derevyannykh, Ivan Zhbanov, Dima Kunilov, Angelika Gerk, Katya Shikhova, Katya Keylman, Alexander Morozov, Stas Ivanov, Lada Tomilova, Kolya Rotov, Evgeny Litvinov, Egor Panin, Alexander Gagarin, Mama Gala, Dmitry Kolezev, Anna Reshetkina, Vova Demyanov, Alexander Tcarikov, Alex Nagorny, Roman Kadochnikov
Published: August 2013
Parametric Expression é o nome da animação 3D criada pelo artista interativo Mike Pelletier, de Amsterdã. Nela, a tecnologia é utilizada para explorar e monitorar as emoções humanas, mais ou menos como faz um programa de reconhecimento facial. Ou, como Pelletier prefere definir, é um “estudo de emoções quantificadas”.
O interessante, aqui, é que vemos essas emoções personificadas além das expressões, de uma maneira surpreendente e até mesmo assustadora em alguns momentos.
O começo é meio devagar, mas o projeto é bem legal.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
