(TrendHunter.com) The Swimming Pools photo series shows off some grand indoor swimming areas in Paris, France. Or perhaps they simply look grand due to the nature of the shots. In a way, the Swimming Pools photo…
Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
The post HCG by Ogilvy appeared first on desicreative.
(TrendHunter.com) The backdrop of the F*cking Young ‘Waves’ online editorial may seem very busy, especially the images that are overlaid on top of another image, but it doesn’t take away from the…
(TrendHunter.com) Think of a fashionable girl gang and the movie ‘Mean Girls’ and the television show ‘Gossip Girl’ readily comes to mind; yet the Zara Fall 2013 ad campaign puts its own spin…
(TrendHunter.com) A series of paintings by artist Michael Aaron Williams use coffee and ancient paper to illustrate people. The amazing portraits use coffee stains with incredible effectiveness. As a result of the…
CBS and Time Warner have been at odds over what are known as retransmission fees, which cable companies have increasingly been compelled to pay to broadcasters.
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(TrendHunter.com) The ‘Rice Pack’ packaging design by designers Park Kyungran, Kim Miyeon and Gho Hyejin makes cooking rice a breeze. The beautifully designed bags measure out the amount of rice you need…
(TrendHunter.com) This Hobbit hole themed camping tailer will have you feeling like you’re vacationing in the Shire. The camper was built and designed by redditer samm1t.
True to the Tolkien classic, the Shire-…
Better ratings at the children’s network raised revenue, as did streaming services like Amazon and Hulu.
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(TrendHunter.com) The LivingLight is a self-powered lamp that lets you grow herbs. Designed by Michael Oechsle, the minimalist lamp illuminates your home while giving you access to a convenient garden. The Living…
The journalist, Chen Min, who had pressed for the release of a prominent human rights activist, was called to a meeting with security officials in Beijing at around noon on Friday.
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When Vogue Editor Anna Wintour shows up this December in “The Fashion Fund,” she won’t appear on a high-profile network such as Bravo or A&E, but on the lesser-known art channel Ovation TV — a station that Time Warner Cable dropped earlier this year.
In “The Fashion Fund,” Ms. Wintour is one of several fashion bigwigs who select the 2013 CFDA/Vogue Fashion Fund. The competition, now in its 10th year, pits 10 emerging designers against one another as they vie for a $300,000 grant. An earlier iteration of “The Fashion Fund,” which offers a behind the scenes look at the competition, ran on Hulu.com and Vogue.com in 2012.
When the six-episode show moves to traditional TV, it will be on a network that appears in roughly 50 million homes nationwide, about half as many that receive Bravo and A&E. But the Conde Nast title selected Ovation in part because the network would celebrate fashion as an art form.
At a preseason press tour, the newsmakers of the industry gave a preview of offerings.
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Time Warner Cable pulled CBS in New York, Los Angeles and Dallas after the two failed to reach an agreement in their month-long carriage battle.
After several extensions — so many it became hard to keep count — Time Warner Cable removed CBS’ signal on Friday at 5 p.m.
This is the first time CBS’ signal has been pulled from a cable operator, according to the network. CBS said Time Warner Cable has removed 50 channels from the air in the last five years.
Food labeled as gluten-free must now adhere to a uniform standard in the U.S. as the result of a new federal requirement.
About 3 million Americans have celiac disease, a condition that causes an immune reaction when they eat gluten. Gluten can cause intestinal damage to those with the disorder, which may lead to nutritional and bone deficiencies, infertility and intestinal cancer. As a result, health gains from the rule may total $110 million annually, the FDA said in a statement.
“Adherence to a gluten-free diet is the key to treating celiac disease, which can be very disruptive to everyday life,” FDA Commissioner Margaret Hamburg said in the statement. “The FDA’s new ‘gluten-free’ definition will help people with this condition make food choices with confidence and allow them to better manage their health.”
Como desenvolver um olhar crítico sobre a atualidade pela via do consumo? Marcos Beccari, professor e pesquisador de design, acredita que seria pela “porta dos fundos”. Se consumo é uma atividade central no modo de vida contemporâneo, o lugar do design e da publicidade pode ser o de espetáculo para a alienação generalizada, mas também o de retorno ao contemporâneo. Pois somente é contemporâneo, conforme G. Agamben, aquele que não coincide perfeitamente com seu tempo, o que presume anacronia e distanciamento.
Por um lado, os laços sociais são esvaziados de sentido, não somente pelo individualismo e pela competição desenfreada, mas antes pelos próprios discursos que buscam criá-los, retê-los, transfigurá-los. Por outro lado, as várias relações simultâneas que se abrem a partir da efemeridade do consumo instauram o fluxo de instantes anacrônicos que são necessários a uma experiência singular. Entre ambos os polos, design aparece como aquilo que espera do olhar do seu espectador a revelação de seu próprio sentido (do espectador e do design). Esta será a provocação de Marcos Beccari para o encontro vigente: refletir sobre o design como possível itinerário para nos tornarmos contemporâneos de nosso tempo, e de tantos outros, por meio da anacronia decorrente do consumo.
Local: Instituto Volusiano (Rua Heitor Penteado, 1971, Perdizes, São Paulo-SP – ver mapa).
Data/horário: 28 de agosto (quarta-feira), das 19h30 às 22h00. Entrada Franca.
Vagas limitadas! Faça sua reserva pelo e-mail assessoriamulti@gmail.com ou pelos telefones (11) 3864-5844 / (11) 99952-2440.
Confira também a agenda de cursos Filosofia do Design para agosto/setembro!
Semana que vem inicia o curso de Filosofia do Design no Rio de Janeiro, com Daniel B. Portugal. As vagas são limitadas, emitem-se certificados e as inscrições continuam abertas! Os cadernos dos cursos, contendo programa e resumo das aulas, encontram-se disponíveis para download gratuito na página de cursos do Filosofia do Design.
NOVIDADE: Em setembro haverá lançamento do livro Existe design? (2ab) + Workshop de Filosofia do Design em São Paulo-SP, com Marcos Beccari e Daniel B. Portugal. Mais informações em breve!
Post originalmente publicado no Brainstorm #9
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Dr. Martens have a global fan base across a hugely diverse audience demographic. However, what unifies them all, from punk to indie kids, young and old, is the desire to stand out from the crowd.
To celebrate this diversity and to bring to life the brand’s positioning of rebellious self-expression, Dr. Martens are launching an integrated global campaign, which will hero real Dr. Martens’ authentic characters; who wear their boots and shoes with passion and pride, and their own personal stories about what they stand for.
Advertising Agency: Odd, London, UK
Creative Director: Nick Stickland
Art Director: Richard Stevens
Photographer: James Pearson-Howes
Film Direction: Zac Ella, Reeve Nixon
Post Production: Agile Films
Media Agency: Goodstuff
Published: August 2013
General Mills is deploying a new weapon in its battle with Kellogg Co. for breakfast dollars: a quirky German boy who comes from a mythical island called Breakfrg. The character, named Hans Strudel, will star in new ads for Toaster Strudel that Brand Manager John Williams characterized as “one of the largest campaigns that we will have within the company.”
Strudel, which is part of the marketer’s Pillsbury portfolio, has already been getting significant support in recent years with measured media spending of roughly $35 million in both 2011 and in 2012, according to Kantar Media. But sales of the 27-year-old frozen breakfast pastry brand have sagged a bit of late, falling by 1.1% to $204 million in the 52 weeks ending July 14, according to IRI.
By contrast, sales of Kellogg’s Pop Tarts grew 5.0% to $668 million in the same period. And that figure does not include line extensions such as the new “Gone Nutty” peanut butter and chocolate peanut butter varieties, which launched in the spring and have already reached nearly $10 million in sales, according to IRI. An ad by Leo Burnett features an animated Pop Tart character swimming in a peanut butter spa bath.
Directors / Cinematographers: Jonathan Combs, EB Combs, Joe Childress
Producers: EB Combs, Jonanthan Combs
Editor: Joe Childress
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