Siemens Hires WPP’s Mediacom as Global Media Agency


WPP’s Mediacom has won the Siemens AG global media business following a competitive pitch.

The Munich, Germany-based company specializes in energy, technology and healthcare. It spent about $46 million on U.S. measured media in 2012.

Omnicom’s PHD won the global business in 2008. Publicis Groupe’s Zenith had also supported the business in at least one international market. The two parent companies recently announced plans to merge, but the mega-merger news likely had no impact on Siemens’ agency change.

Continue reading at AdAge.com

Copyright Lawsuit Targets Cover Songs on YouTube

A group of music publishers has sued Fullscreen, a leading supplier of videos to YouTube, saying that many of its videos infringe on their copyrights.

    

Domino’s Pizza: The Big Idea

Big Ideas begin with pizza.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital

Breeze Washing Detergent: Mountain

Stains have evolved.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Chief Creative Director: Jac Rodrigo
Art Directors: Loh Seow Khian, Andrew Ho
Copywriter: Joy Chen
Production company: Shutterbug
Account Director: Ranjit Jathanna
Planner: Jonathan Nienaber
Account Director: Srija Chatterjee
Agency Producer: Jacqueline Wong
Photographer: Adrian Loh

Breeze Washing Detergent: Planet

Stains have evolved.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Chief Creative Director: Jac Rodrigo
Art Directors: Loh Seow Khian, Andrew Ho
Copywriter: Joy Chen
Production company: Shutterbug
Account Director: Ranjit Jathanna
Planner: Jonathan Nienaber
Account Director: Srija Chatterjee
Agency Producer: Jacqueline Wong
Photographer: Adrian Loh

History Lesson: A Timeline of Ad Agency Consolidation


A flurry of agency deals and moves in the mid-to-late ’80s put players in place — WPP and Martin Sorrell, now 68; Publicis and Maurice Levy, 71; Omnicom and John Wren, 60 — who would go on to lead the advertising business through decades of consolidation. We combed the Ad Age archives to provide an overview that helps put the megamerger of Publicis Groupe and Omnicom into context.

1985

Martin Sorrell, finance director at Saatchi & Saatchi Co., took a stake in Wire & Plastic Products, a publicly traded U.K. wire-shopping-basket manufacturer. In 1986, Mr. Sorrell renamed the basket company WPP Group, using it as a platform to acquire marketing-services ventures. WPP still owns the wire-products business, which goes to market as Delfinware.

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Bizarre Stranger Portraits – Photographer Chris Frazer Smith Created an Odd Collection of Portraits (GALLERY)

(TrendHunter.com) When Chris Frazer Smith worked on the Samsung commercial that showcased an eclectic mix of people dressed up in character, he photographed a strange collection of pictures.

Using the actors in the…

Lionel Messi Gets Trippy With Adidas in Soccer Light Show

In this visually stunning, Tron-inspired light show, Adidas Football is hawking its Lionel Messi line—specifically, the Adizero F50 Messi boot. If you don’t know who Messi is, you need to get out from under your rock. “He is the best player in the world,” according to Pedro, my partner, who is from Brazil, where people do know about these things. The brand attached hundreds of hand sewn LEDs to Adidas TechFit gear Messi was wearing, and then filmed him at 1000 frames per second with a phantom camera. Apparently, it's the sort of thing that makes football fans fall to their knees and drool. I guess the spot, titled "The New Speed of Light," is saying that he moves real good, or something. But who cares? It looks freaking rad. Credits after the jump. (Via The Inspiration Room)

Client: Adidas Football
Agency: Iris Worldwide, London
Creative: Adam Fish
Managing Partner: Henry Scotland
Agency Producer: Sophie Horner
Account Director: Simon Voxall
Adidas Global Brand Director: Thomas Van Schaik
Film Studio: ML Studio 
Producer: Phil Tidy
Post Producer: Mark Logue
Film Director: Marcus Lyall


    

Samsung Brazil: Flying Book

To launch it’s more recently notebook line in São Paulo, multinational Korean company, Samsung, made use of the most loved technology tool nowadays, the Drones. The action was created by Agência TUDO, from Grupo ABC, that made the launchings, line Ativ from Samsung, reach the event carried by the Drones, going through an audience bigger then 200 people.
The main point was to impact the public by showing the mobility and lightness of the notebooks. Despite the alluring arrival, the Drones executed a choreography embedded with a projection in a huge screen settled in the stage, performing a real ballet to entertain the guests during a video presentation with the features of the product.

Advertising Agency: Angencia Tudo, Brazil
Creative Director: Rodolfo Barreto
Art Director: Francisco Zuccato
Copywriter: Andre Bueno
Planning: Bruno Mizzogutti
Planning Director: Cleber Paradela
Art Directors: Erica Scharz
Production Director: Iron Neto
Published: August 2013

Apple, iPhone 5: FaceTime Every Day

Advertising Agency: TBWA\Media Arts Lab, USA

Unicef: Invisible Children

Advertising Agency: Naked Communications, USA
Chief Executive Officer: Carla Serrano
Managing Partner: Steven Panariello
Strategist: Robyn Fukomoto
Production Company: Brand New School
Director: Jonathan Notaro
Executive Producer: Devin Brook
Post Production: Brand New School
Flame Artists: Mark French, Greg Cutler
Editor: Michael Hoerner
Resolve Colorist: Matthew Schwab
Designers: Matthew Lee
3D: Russ Wootton
Senior Producer: Samantha Proctor
Sound Design: Machine Head
Composer: Stephen Dewey / ASCAP

Facebook Talks About a Lingering Elephant in the Room: News Feed Algorithms


Facebook announced small changes to its news-feed ranking algorithms today, promising more visibility into tweaks that could affect the exposure of organic posts going forward.

News feed has been a sore subject for Facebook over the last year. The event comes in the wake of an outcry last fall, when users and marketers alike reported that the organic reach of their posts had fallen off, in some cases dramatically. GroupM Next, for one, did a study into pages operated by 25 big brands that showed that the number of users seeing posts from a brand they “liked” was down 38% over a five-week period.)

Continue reading at AdAge.com

NBC Taps Seacrest to Host ‘The Million Second Quiz’

The interactive game show is taking over nearly two weeks of NBC’s schedule in September.

    

Jean-Claude Suares, 71, a Daring Times Op-Ed Artist

Mr. Suares, the first Op-Ed page art director at The New York Times, began a visual era for editorial illustrations that influenced many other publications.

    

Juan Carlos Manjarrez Paintings

L’artiste mexicain autodidacte Juan Carlos Manjarrez réalise des tableaux à la peinture à l’huile dont le détail est si troublant qu’on se demande parfois si ce ne sont pas des photographies. Utilisant majoritairement le noir et blanc, les contrastes sont incroyables. Un talent hallucinant à découvrir en images.

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Let’s Talk About Oprah’s (Awesome) Hair


I have basically one indelible memory from the April 17, 2000 launch party for O, The Oprah Magazine: the moment Diana Ross arrived. Everything else is a blur.

I was at the party because, during the preceding five months, I’d served as consulting executive editor at the magazine — I was a hands-on launch consultant, basically — and I needed a drink. Many drinks. (It was an exhausting launch.)

In addition to O mag staffers, Oprah’s famous friends and assorted media-world grandees packed the Metropolitan Pavilion in Manhattan’s Chelsea neighborhood. I should state here that since I’m a longtime New Yorker, my default mode upon encountering celebrities is a certain blas stance.

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In Season Short on Star Power, Rodriguez’s Return Lifts Ratings on YES

Curiosity about Alex Rodriguez’s 2013 debut and suspension attracted a high number of viewers to the Yankees’ broadcast.

    

Ironically Wet Phone Covers – This Realistic Raindrop Phone Case May Scare Onlookers (GALLERY)

(TrendHunter.com) Water is a smartphone’s worst nightmare, but this raindrop phone case brings the two archenemies together. Glistening as if it’s actually been drenched in rain, this iPhone case catches…

Water Is Life Launches Emotional Follow Up to #FirstWorldProblems, With #5YearsToLive


Get out your hankies for this moving spot.

Unsafe drinking water is the leading cause of death for kids in sub-Saharan Africa. That’s tragic enough, but DDB New York’s treatment of the subject, for charity Water is Life, is what really drives home the issue in a poignant way. In the shop’s beautifully shot film, the agency tells the story of a four-year-old Maasai boy, Nkaitole, potentially one of the one-in-five kids who won’t reach their fifth birthday–the latest statistic on the mortality rate of children raised without potable H20.

Water is Life takes Nkaitole to do all the things he’s never done before, checking off items on a bucket list he shouldn’t have even had to think about at his age.

Continue reading at AdAge.com

Dissolvable Wedding Gowns – This Quirky Wedding Dress Dissolves in Water for a Quick Marital Escape (GALLERY)

(TrendHunter.com) A quirky wedding dress is sometimes all you need to make a wedding even more romantic, but sometimes these unusual creations can be used to avoid romance all together, like this dissolvable wedding…