How Coke, Volvo, Nokia and Others Use 3D Printing in Marketing


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DIY Concrete Clocks – This Blogger Makes a Desktop Clock Out of Cement (GALLERY)

(TrendHunter.com) South Korean blogger Design Hobby creates a desktop clock using nothing but cement. It involves making molds from scratch, by cutting and taping plastic sheets. The clock is minimalist in appearance,…

Honda Turns to ‘Spokescrumbs’ to Tout Odyssey’s Built-in Vacuum System


In new spots breaking Sept. 3, RPA will use what American Honda Motor Co. calls animated “spokescrumbs” to illustrate that the top-end model of the redesigned 2014 Honda Odyssey mini-van comes with a built-in vacuum cleaner.

An on-board vacuum cleaner will likely strike the parents who purchase minivans as a terrific idea. In fact, Tom Peyton, assistant VP-national advertising for American Honda, who oversees national advertising for both Honda and Acura, said the “HondaVAC” generated a positive reaction among owners in focus groups. (The idea of adding an on-board vacuum cleaner to the Odyssey was suggested by daughter of a Honda engineer, according to the company.)

Actors Rainn Wilson of “The Office” (playing a gummy bear) and Neil Patrick Harris of “How I Met Your Mother” (playing a ball of lint) provide voiceovers for some of the CGI-animated creatures.

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Ryanair hits out at CC ruling to write down Aer Lingus stake

Ryanair, the no-frills airline run by Michael O’Leary, is appealing the UK Competition Commission’s command to write down its 29.8% stake in carrier Aer Lingus to 5%.

Haunting Chromatic Editorials – The Jalouse September 2013 Spread is Eerily Stunning (GALLERY)

(TrendHunter.com) This Jalouse September 2013 editorial is the perfect combination between a stunning spread, and a crazy, eerie looking back-story.

Typically, editorials are designed in order to relay a message or…

Segmented Wooden Chair

Le designer mexicain Pedro Arturo présente sa dernière création : une chaise à la structure elliptique inspirée de sa vision de la nature humaine, inconsciente et donc instinctive. Squelette de bois laissant apparaître entièrement sa structure, óceo est une superbe pièce à découvrir en images.

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100 Provocative Beachwear Looks – From Seductive Beach Photoshoots to Sultry Fishnet Swimsuits (TOPLIST)

(TrendHunter.com) While some people opt for swimsuits that are chic yet conservative, these provocative beachwear looks are more for those who are concerned about being fashion conscious on the beach than having…

WPP pre-tax profits rise 19% to £427m

WPP, the holding group of Ogilvy & Mather and MediaCom, reported pre-tax profits of £427.1 million in the first half of 2013, up 19.4 per cent year on year, led by advertising and media investment management.

MEplusYOU, CMO Wolfman Part Ways

We’ve received confirmation that Ian Wolfman, CMO/co-founder/partner of MEplusYOU, the agency formerly known as imc2, as well as its Health & Wellness unit, is leaving the agency. A spokesperson for MEPlusYou confirms that Wolfman “has left his role after 15 years with the agency. He remains a friend of the agency and a supporter of the work the agency is doing.” We were told the announce was made to staff a couple of days ago. No word yet, though, on immediate plans to replace or where Wolfman is heading to next, but along with his lengthy stint at imc2/MEplusYOU, the exec served as an advisory board member for companies like HootSuite.

New Career Opportunities Daily: The best jobs in media.

‘Peppa Pig’ and Ashton Kutcher coming to Freeview HD

A range of pay-TV channels, including Nickelodeon, Comedy Central, MTV and Cartoonito, will soon be made available to Freeview HD homes outside of any annual subscriptions, via a new TV service called VuTV.

Salience

Le réalisateur new-yorkais Paul Trillo tourne Salience avec une Phantom Miro à 1500 images par secondes. Dans ce court-métrage aux allures fantasmagoriques, des êtres invisibles sont révélés par des gerbes de poudre colorée alors qu’ils apparaissent hors de la forêt. Une magnifique vidéo à visionner dans la suite.

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Co-op claims retail ‘first’ with Snapchat campaign

The Co-operative claims it is the first major UK retailer to use Snapchat for marketing purposes, with a promotional campaign targeting students.

Marie Claire turns 25 with bumper UK issue

Marie Claire, the monthly fashion and lifestyle magazine, is celebrating its 25th British anniversary with a bumper 430-page October issue.

3D printing: five things you need to know

Is 3D printing an overhyped, niche hobby for geeks with too much disposable income or is it the beginning of a revolution in the democratisation of home manufacturing, asks Marc Curtis, emerging technology lead at TMW.

Brand manager spotlight: Nico Holmes, L’Oreal UK & Ireland

Nico Holmes, Lancôme Group Brand Manager at L’Oreal UK & Ireland goes under the spotlight.

Ferocious Raver Accessories – The Cheetah Party Bracelet From Fred Flare is Jungle-Themed (GALLERY)

(TrendHunter.com) The Cheetah Party Bracelet from online fashion retailer Fred Flare revives a retro raver aesthetic. Fusing 90s styling with a wild jungle theme, this vibrantly-hued jewellery piece transforms any…

The Comedy Lineup Expands on Netflix

Aziz Ansari’s comedy special “Buried Alive” will make its debut on Netflix, becoming the biggest stand-up special distributed by that subscription service, which promises even more comedy.

    



80s Athleticwear Revivals – The Malik by Hannah Sider Editorial Features Flamboyant Sportswear (GALLERY)

(TrendHunter.com) Photographer Hannah Sider captures Elite Models face Malik as he poses in a wardrobe of 80s inspired athleticwear staples. This vibrantly hued and youthful editorial is the latest online exclusive…

Cultura Inglesa English Courses: Chainsaw

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Advertising Agency: Phocus Propaganda, São Luís, Brazil
Creative Director: Luiz Henrique Coutinho
Art Director: Alex de Andrade
Copywriter: Christiano Vendramine
Illustrator: Djinga
Published: July 2013

Cultura Inglesa English Courses: Rocky

Get rid of subtitles

Advertising Agency: Phocus Propaganda, São Luís, Brazil
Creative Director: Luiz Henrique Coutinho
Art Director: Alex de Andrade
Copywriter: Christiano Vendramine
Illustrator: Djinga
Published: July 2013