Hasta La Creative!

Google has launched its own music-streaming service, Play Music All Access, in the UK, posing major competition to the likes of Spotify and Deezer.

A bit of quick people news to start the morning off as CP+B has welcomed three new creative directors to its Boulder hub, namely Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office working on its Anheuser-Busch biz. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications.

Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv.

The new hires will all work across accounts in their roles at CP+B.

New Career Opportunities Daily: The best jobs in media.

“Big Ideas begin with pizza.”

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital

Advertising Agency: Below, Lima, Peru
Creatives: Christian Rivera, Marco Tantalean
Art Director: Christian Rivera
Copywriter: Marco Tantalean

21st Century Fox, Rupert Murdoch’s film and TV company, has signed a 12-year agreement to televise the U.S. Open golf tournaments, grabbing a marquee event from NBC and ESPN and boosting the company’s own fledgling all-sports network.

The Fox broadcast network and the new cable channel Fox Sports 1 will carry the U.S. Open, the U.S. Women’s Open and U.S. Senior Open championships from 2015 to 2026, 21st Century Fox said in a statement with the United States Golf Association. The deal includes broadcast, cable and multimedia rights.

The agreement marks Fox’s first foray into professional golf. With the U.S. Open, which traditionally airs in June, the company gains sports programming that can help highlight new shows ahead of the start of the prime-time TV season in September. Fox is taking over rights previously split between Walt Disney Co.’s ESPN and Comcast Corp.’s NBC.

Continue reading at AdAge.com

Advertising Agency: Bad Grandpa, Brasília, Brazil
Art Director: Ronilton Costa
Copywriter: Thiago Monteiro
Illustrator: Douglas Reis
Photographer: Bulldog Estúdio

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Illustrator: Lucía Ares
Art Buyer: Javier Luján
Account Supervisor: Verónica Félez
Client Services Director: Paco Ribera

Starcom MediaVest Group has appointed Simon Pont, Vizeum’s chief strategist, as its chief strategy officer to lead campaign strategy across the group, two years after the departure of Richard Hartell.

Social media analyst Starcount looks at the world’s most popular brands on social media in July.

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