BBH captures global Bang & Olufsen ad account
Posted in: UncategorizedBartle Bogle Hegarty has won the global advertising account for Bang & Olufsen after a competitive pitch.
Bartle Bogle Hegarty has won the global advertising account for Bang & Olufsen after a competitive pitch.
DraftFCB London has appointed David Harris as its executive creative director.
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Freesat, the free-to-air digital satellite TV service, is in the early stages of reviewing its creative agency requirements as it looks to define its positioning in an increasingly competitive market.
Worldwide advertising spend rose 3.2 per cent to $557 billion (£362 billion) last year, despite advertisers in Europe tightening their belts, after spend increased in the TV, internet, radio, outdoor and cinema sectors.
Ronaldo, the Brazilian footballer turned adman, has arrived in the UK and will meet with executives from WPP agencies to learn about the industry in the coming months.
Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Director: Keiichi Uemura
Art Director: Yoshiki Kaneko
Copywriters: Yusuke Ito, Kanaru Hatakeyama
STP: Onishi Koji
Pr: Shinichi Kuwabara
Pm: You Kuwabara
He is a stealer.
Advertising Agency: I&S BBDO, Japan
Creative Director: Keiichi Uemura
Art Director: Keiichi Uemura
Copywriter: Tatsuro Kumaki
Photographer: Kentauros Yasunaga
CG: Kazuyo Oi
Published: March 2013
He is a knock-out.
Advertising Agency: I&S BBDO, Japan
Creative Director: Keiichi Uemura
Art Director: Keiichi Uemura
Copywriter: Tatsuro Kumaki
Photographer: Kentauros Yasunaga
CG: Kazuyo Oi
Published: March 2013
He is a knock-out.
Advertising Agency: I&S BBDO, Japan
Creative Director: Keiichi Uemura
Art Director: Keiichi Uemura
Copywriter: Tatsuro Kumaki
Photographer: Kentauros Yasunaga
CG: Kazuyo Oi
Published: March 2013
What you see only tells half the story.
When a hurricane’s coming, you hear a lot of warnings. There’s politicians on every radio and TV station, and the emergency services persuade you night and day to take caution. But nature has its own warning. It’s the birds flapping and squawking in the sky like something from a Hitchcock film. Because when they leave, you know it’s going to strike.
Laura Trevelyan, US Correspondent
Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Published: March 2013
What you see only tells half the story.
It isn’t the way that a shuttle launch looks that’s most amazing it’s how it feels. I was in prime position 3 miles away to watch this great cathedral leave Earth. For the first 20 seconds, it was almost silent. And then it hit me – a thunderous rumble so strong it turned my insides to mush. It’s a feeling you’d only ever know from living it.
David Shukman, Science Editor
Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Published: March 2013
What you see only tells half the story.
Every time I’ve been close to a car bomb, there’s something I always notice… Before the fire and the smoke, the sirens, shouting and the anger… there’s this strange moment of stunned silence, where time seems to stand still. And then a second later, complete chaos erupts.
Lyse Doucet, Chief Middle East Correspondent
Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Published: March 2013