Players ranging from WWE to ABC News and Univision will again try to elbow their way onto pay-TV program guides this year. But 2013 may prove particularly inhospitable for upstart networks as cable and satellite distributors get serious about mitigating rising content costs.
Time Warner Cable just dropped the arts channel Ovation, arguing that fewer than 1% of its subscribers tune in on any given day — not enough to justify the $10 million in carriage fees it says it has paid over the past several years. Ovation isn’t even an arts channel any more, Time Warner Cable says, contending that 70% of its schedule is now turned over to old movies, repeats of “Antiques Road Show” and direct-response product pitches.
Cable operators say they are open to talks about carrying new networks — Time Warner Cable added NFL Network, BBC World News and Aspire, among others, last year — but those conversations are becoming more difficult.
Effective TV advertising has an extraordinary ability to drive brand conversations on Twitter, as this chart shows week in and week out. As the chart also regularly reveals, life beyond advertising has a similar power. But when advertising and life converge, brands can expect even more.
Take the holidays, for instance. Tablet brands received huge lifts in Twitter mentions from Dec. 23 through 29, according to data from Bluefin Labs. Apple’s iPad achieved the biggest increase, driven by a combination of its status as a coveted gift and its sentimental holiday ads, Bluefin said.
Amazon’s Kindle also won a spot on the list as people posted to Twitter about receiving the devices as a gift. Its TV spots, however, did not play as much of a role in getting people talking, according to Bluefin’s research.
Very.co.uk products, including branded dressing gowns, are set to feature in the Big Brother house with click-to-buy placement on the Channel 5 website.
(TrendHunter.com) Valentine’s Day is fast approaching and this list of Valentine’s gifts for her will surely assist any male or female looking to spoil their loved one.
(TrendHunter.com) Jeans are a wardrobe staple, but these daring denim designs are perfect for injecting a little denim into your everyday lifestyle. Denim is a strong cotton by-product that dates all the way back to…
A l’occasion de la nouvelle année, la marque Coca-Cola présente sa nouvelle vidéo d’animation autour de l’univers des ours polaires. Ce film d’animation de 6 minutes, produit par Ridley Scott, est un véritable petit bijou dans lequel une famille d’ours polaire cherche sa place. A découvrir dans la suite.
(TrendHunter.com) No one wants to do it, but indulging a little bit and breaking your resolution for the new year won’t do as much harm as you might think. Eating your sweets in moderation is key, which is why…
Green Flag, the Direct Line Group-owned breakdown company, is re-launching with a new marketing strategy to emphasise its commitment to “fast, reliable and expert” customer service.
Cristina Fernandez de Kirchner, the president of Argentina, has taken out a strongly worded ad in national newspapers that says the UK is a “colonial power” for its continued ownership of the Falkland Islands.
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
Submit?
If you want to be part of this for 2012 please send us your agency or brand xmas cards or promotions so submit@bannerblog.com.au Subject: Xmas 2012
If you want to save us even more time also send a 500×322 sized jpeg with your submission also.
Pet Peeve?
Agencies donating small amounts to charities or asking for views, likes or tweets to raise their donations but at a capped limit (which is very low). Not only that but mentioning the charity but not linking them or supplying any information as to why you should care about said charity.
Last Updated: Jan 2, 2013
2012’s Holiday Trends
3D Printing is so hot right now
Giving to charity is popular but agencies max out at $20k Although multiple agencies, through their own ecard’s lack of involvement gave < $100
Gangnam Style sweaters. Every agency that went there wore it on an ugly sweater
The end of the World. It was 4 days before Xmas and kind of a big deal
Live streaming any other time of year would just seem wrong
World Records are always popular
Mobile featured heavily this year. The experience of being told I need my mobile, go to a URL and then enter a code just to experience a site was a bad one though.
Making and selling things.
The Big Losers in 2012’s Holiday Trends
Instagram, tumblr and pinterest featured much less than Facebook
The staff that have to dress up and/or sing
Games? Very few games this year
QR codes and NFC
Upload your face
The hipster market is down with just a couple this year compared to several last year
Projections were non existent
Bannerblog’s Top Picks
It’s the
same brief every year yet every year we’re seeing new ideas. Here are Bannerblog’s top picks for 2012.
Haddon Sundblom for Coca-Cola – The Man Who Painted Christmas
This isn’t a recent campaign but a fantastic round up of the iconic Coca-Cola art (and the artist behind it) that shaped the way we see Santa.
Cyriak: The Spirit of Christmas
Do not attempt to watch this if there are kids around. You will scar them for life.
BBH [US]: Warm Wishes from Ad Land
The voiceover just kills me. Well done to all on this one.
BBH NY seem much more bitter than their UK counterparts.
EnjoyThis & Ryan Todd [UK]: Christmas Gifs
256 colors of animated awesome.
Swedish Post [SE]: Parcel Memory Game
A giant, real time game of memory for prizes! The game took 30 hrs to complete and is a great tie in with the actual parcel service that the Swedish post provide.
Publicis Groupe [FR] : Maurice Lévy’s Digital Wishes for 2013
After the click make sure to change quality, volume and go full screen. Quite well done and much funnier than we were expecting. The bar has been set Mr Sorrell.
The Hungry Castle [ES]: Shit Log (Have a shitty Christmas)
I will not even try to explain this one as the agency has kindly created a video to do that.
The Poke [UK]: There’s a problem with Brighton’s Christmas lights
Hahaha the UK has the monopoly on dick jokes for Xmas 2012. It’s the subtly of this that works.
The rest of the Christmas Ecards and Campaigns
Presented in no particular order.
ISObar | Fighting Fish [FR]: Jean Paul Gaultier’s Naughty Xmas
You don’t often see such fluid animation these days but when you do it feels special. I didn’t want to enter the comp I just wanted to see all the funny interactive toys and games.
HI-RES [UK]: The Kitchen Project
Hi-Res take their ongoing kitchen project and turn it into something festive.
FALLON [UK]: Check Your Bauballs
Testicle shaped decorations for your tree. We love how the message is intertwined with the product. Sadly, they are SOLD OUT. Fallon please send us a pair, we’ll pay!
Albion [UK]: Bauballs
Awkward… you’re also doing ball shaped tree decorations… We LOL’d at the Elf balls.
These are sold out too. If anyone at Albion has some left we’d like to buy!
BBH [UK]: Home for Xmas
Probably the best reward for donating this year. Your very own custom snow globe. I hope they post a gallery of the snow globes created.
ADIDAS | SID LEE [US]: The Cautionary Tale of Ebenezer Snoop
This seemed to be posted everywhere and I suspect it’s because ADIDAS got in early and posted this Nov 25th a full month before Xmas.
There is even a Facebook app to go with this although you need to wait for the 4 minute video to finish before getting the link. That said 70,000 people used the app at the time of writing so it’s done OK.
VML [AU]: Reindeer Races
Arduino powered reindeers. Watch the demo trailer (which explains what’s going on) or play the game.
Agent Provocateur [UK]: Secret Santa
Love the Youtube comments like "That’s very nice of you! Not many girls? think of getting their partner a tart for christmas!"
Pusher [AU]: Christmas Surprise
With over 500,000 visitors this year (it was released in 2011) this simple idea has struck a chord with people.
Pusher [AU]: Memerry Christmas
Pusher get two entries only because we didn’t realise this one was new And with 500+ pages of submissions this has done well also.
Fusion [AU]: Lego Xmas
The entire agency got all Legofied for the festive season. They also hand crafted each of the client gifts from Lego too.
Yoke Design[AU]: Ad-Vent Calendar
Each day a new message up ad message to make you smile.
Lucinda Schreiber & Yanni Kronenberg [US]: Saks Fifth Avenue Window Display 2012
Inspired by this film clip for Firekites, Lucinda and Yanni worked on in 2009.
AnalogFolk: Radvent
It’s totally rad!
Always remember to have someone update your Radvent calendar when the agency breaks for holidays!
Reborn [AU]: 5 Steps to Survive Christmas
Not too sure about some of these "tips"
PNC | B-Reel | Deutsch [US]: Christmas Price Index
A continuation of their popular series which has been a PNC tradition since 1984.
Various : The Christmas Experiements
Everyday a new piece of HTML5 for your Christmasy enjoyment.
Hallway [AU]: Cake Club’s Christmas Single
Battle of the Ad Bands winner’s latest single. Deck the Hallway.
DT [AU]: Christmas Party Apology Maker
This was our fav "Forcing you to follow me on Twitter so I could improve my Klout score."
Coopers | KWP! [AU]: Beer Tree
Mmmmmm beer tree
UNICEF | Y&R [NZ]: Naughty or Nice
What a random person to use as Santa. I assumed it was UNICEF’s NZ boss but this is him using the app.
Cadbury | DDB [NZ]: Clap your hands lights
We missed this from 2011 but thought it was worth including here.
Schick | Y&R [NZ]: The Schibliminizer
Use subliminal messages to get your wife to buy you a dirt bike!
Fenton Stephens [AU]: Christmas Rewound
We’ve missed the live streaming event where you could select records to play (or torture) the office with.
Common Ventures [AU]: ACD App
Let the ACD app take over and make the calls this Christmas break.
GPYR | LADDER [AU]: Homepage for the Homeless
Set as your homepage and start shopping to help the homeless. Nice and simple.
JSA | Smoke [AU]: A Bad Bad Christmas
Looks like you’re on Santa’s naughty list. Do a deal with some dodgy elves. It’s well shot and a little darker (which is good) than I was expecting.
After all that effort, I actually thought the dancing Santa’s on fire at the end were more interesting.
Australian Red Cross [AU]: Give a Gift that gives twice
Thanks to Dumbs Ways to Die we can expect a lot more cute animations in 2013.
Bible Society [AU]: Live Light in 25 Words
What do a convicted murderer, a magician, a holocaust survivor and sports legends have in common? They all helped pimp the bible this Christmas. More detail here on this random campaign.
Lego | Host [AU]: The Lost Brick
One epic journey for a little piece of Lego
Publisis Life Brands Resolute [UK]: Never-ending card
A holiday message for everyone
Variety | We Are Social [AU]: 10,000 Shares
The challenge is now closed and the app is shutdown. Which is a shame because sharing doesn’t stop at Xmas. I will say that charities need to be a little less hard sell when asking for participation.
Engine [AU]: Xmas House
A charming little Xmas house to explore. I hope that’s a 3D Augmented Reality Reindeer!
Thomas Dux | The Works [AU]: Pinterest Foodie Advent Calendar
One of the few Pinterest campaigns this year.
Wasserman [CA]: Shopping Channel
The fake TV demos are pretty funny and if I was Canadian I’d understand half these Ice Hockey Lock Out jokes. Sadly the agency only raised $200
Piston [US]: The Legend of Douglas Firr
Guess who drew the short straw at Piston.
Ayzenberg [US]: Punch a Holiday Bear
Poor little bear
Mediaworks [NZ]: The Gifterator
The old crappy gift generator on a web site trick.
Ogilvy [CH]: Santa Tattoo
Find the wrong tattoo on Santa and win a tattoo voucher!
Framestore [AU]: Santa Tattoo
Vimeo? Youtube? pfft Quicktime is where it’s at!
Another winner in the "agency short straw" competition.
Traffik [AU]: Xmas Photoshoot
Contains the right amount of people but not enough driving for my liking.
Guru Studio [CA]: Belly Flop
Short and sweet
Muji | Tha [JP]: Homemade Gingerbread
a lice stream video of the Gingerbread town can be viewed on the site or watch this video for an overview. More info on PSFK.
Aardman | Google [UK]: Hangout with the Family
Wallace and Gromit and the extended Aardman family meet up on Google Hangouts this xmas.
It’s the wrong browser Gromit!
Dos Equis [US]: Xmas Lights Theme Song
From the same family in Texas that made this Gangnam style video! They’ve turned their lights into a media channel. More info here on PSFK.
Here’s another Gangnam light show although not as epic it’s still pretty good.
GM [UK]: Christmas tree made out of Chevrolet Volt parts More info here. A video would have been nice for those that are not in London.
B-Reel [US]: Santa Tattoo
You’ll need a smart phone for this one.
Applegate [US]: Bacon Yule Log
Mmmmmm bacon
BBH | Barclays [UK]: Toy Overload
The ad is charming. Make sure to watch the making of. There is also an IOS Augmented Reality app thrown in for good measure.
Chicago Children’s Museum | EnergyBBDO [US]: Mister Imagine’s Toy Store
This looked like a lot of fun and a clever idea to get kids to use their imagination.
Old Navy [US]: Jordan Knight Before Xmas
Jordan Knight and Boyz to Men. Old Navy brings out the big 80s guns. I feel lame that I needed to Google Jordan Knight to realise who he was.
Old Navy [US]: Griswold’s Christmas
The entire cast of Christmas Vacation in a fun series of ads. Chevy Chase is so hot right now.
AKQA [US]: Carol of the Bells
AKQA stay classy with this mobile and tablet orchestra that you can actually download and compose yourself (well with friends with a lot of other mobile devices).
They even teamed up with members of the Pacific Chamber Symphony and Music Director Lawrence Kohl to compose this. Hard to top their microwave effort though.
Outback Steakhouse | Deutsch [US]: 12 Days of Leftovers
So random.
Havas [US]: Buzzed Buzzer
The noise maker that only works when you’re drunk. Comes with instructions to make your own! This did the rounds of the tech blogs so nice work.
Strike Bowling | Loud&Clear[AU]: Save Xmas
This could have totally fallen down but the delivery is well done.
eBay [DE]: Suddenly Xmas
Wait a minute no one pushed a button. It’s a scam
Fourground Media [CA]: If Santa was Hipster
I’m glad he isn’t. Hipster Santa is a douche.
HBO | BBDO [US]: DVD Gifts
The "Crazy about intercourse" got me.
WestJet [US]: Surprise Christmas Flashmob
This is the plot for Die Hard 5 right? The flashmob is a cover for terrorist?
John Lewis | Adam & Eve DDB [UK]: Mister Imagine’s Toy Store
John Lewis does it again with another tear tugging video of pure class. Behind the scenes interview here.
BMW | DraftFCB [CH]: Fastest Christmas Song in the World
The follow up to last year’s fastest Christmas card is even better (music is better too). See the site for behind the scenes.
TBWA [VN]: SnowMe App
I can’t find the actual app mentioned!?
Spark Brand [US]: The Holiday Gift
So hot
Sparkfun [US]: Holiday Gift Guide
I thought this was an agency until I went to the site. Ginger Lumberjack Hipster stole the show.
Office Max [US]: Elfyourself Mobile
It’s back in mobile form.
Wing Advertising [US]: Happy YOLOdays!
You can download the template here on the official site
GSDM [US]: Frosty’s Holiday Sweater Soiree
Help choose Frosty’s Holiday Sweater. That is one cool snowman BTW.
Planit [US]: Holidares
Vote on what evil things the staff at Planit should do for being naughty this year.
Traction [US]: Apocalymas
A advent calendar with a Mayan feeling.
Cutwater [US]: Kissmas Party
The safest way to kiss your office crush.
Hart [US]: Apocalymas
The old worst holiday gift trick but this time crowd sourced
LOWE ROCHE [CA]: The Intern Holiday Bonus
I hope the interns pay tax on their gift!
Under.me [US]: Bar Refaeli New Xmas Clip
Mmmmm underwear…
Klick Health [US]: Know Your Memes
Mmmmm memes…
Victoria Secret [US]: Deck the Halls
Mmmmm underwear….. models…
Sprint [US]: Holiday Medley! – Victoria Justice & Max Schneider
I assumed these guys were Glee cast or something similar but they are Youtube stars so I feel slightly less annoyed. I still wanted to punch something after watching this. Watch the behind the scenes for more cheesy goodness.
Skittles | BBDO [CA]: Create The Rainbow
YOUR NAME THE RAINBOW!
Fullsix [ES]: Touch My Food Xmas Tune | Gran Toccata Típica sin Tópicos para
Mmmmmm buena comida sabor!
Philosophy Communication [US]: You’ve Been Good
Mmmmm chocolate and socks
Boa technology [US]: Snow Cheer
That’s one rad Santa and a really interesting piece of footwear technology.
Cactus [US]: Cactus Beard
A total of $73 donated so far. Sad face with a beard.
Mercedes AMG [US]: Cookies
This is how the 1% bake cookies. Tastes like dolphin.
Sapient [US]: SapientNitro Social Media Engineered Christmas Bauble of Friendship
You can read the press release here. It’d be nice to see these with the map. And while I’m making requests I’d prefer an edible cookie than a tree bauble too.
The Mill [UK]: The Wish Machine
Every tweet is is written on paper then added to the window display. And 10p is donated to charity. 377 tweets so far though so I hope The Mill donated more than $37 quid.
DraftFCB [CA]: Our Gift From You
A giant greeting card signed by a robot arm with a Sharpie (their client… nice work). Sadly the ability to sign is finished but you can see the final result on the site and hopefully they have a video to show it in action.
Google [US]: Santa Tracker
Sadly the cute site is now on hiatus until next year. Which is a shame as the site housed some fun little games and activities. Even without the tracking it seems a shame to hide it.
Although it seems Microsoft and NORAD took a lot of wind out of Google’s sails this year.
Rolf Holleis [US]: 3D Printed Cookies
Now we’re talking. Yum! More details here and here
Limbic Media [CA]: Wintertree
The city commissioned Limbic to create audio reactive cherry tree in the middle of the city as part of the Holiday festival. More info here.
Dennis Adams [US]: Twitter powered LED Holiday Wreath
This is what a video looks like without the agency jazz added to it. No hip soundtrack, no cross fade or depth of field shots. Just the guy explaining what is going on.
Read the breakdown on how it was made here so your agency can do it even better/bigger in 2013.
Voltage [US]: Fruitcake Font
A free font for Christmas!
Oi [ES]: Santa Hotline Payphone
Sooooo cute.
KOA | LRXD [US]: Instacamp
For when you need to feel like you’re by a camp fire.
Crush [CA]: Toronto Christmas Classics
Bad Santa
Switch [US]: Ugly Sweaters
This is the 3rd Gangnam style ugly sweater this year but on the best looking model so it balances out OK.
Mekanism [US]: Mekanistas
Needed more cowbell lasers.
Team One [US]: Technolidays RoboCarol
It kicks into gear after 45 seconds so give it the time needed.
Superheroes | Diesel [NL]: Get it While you Can
Close enough to Xmas to make it in and worth the 2 minutes of your time.
Superheroes | Diesel [NL]: Magic of Christmas
Diesel hypnotised people into thinking they were 5 years old ten filmed the results. It has your weekly intake of good looking people viewing.
Pure Brand [US]: Dogstagram
Tag your dog photos with #christmasdog to help charity.
Jamie Kripke [US]: Lots of Trees
It’s a $1B business in the USA alone and Jamie has documented a few of the lots where they are sold.
Make sure to also check out his series on the Freemasons. Quite intriguing.
NBA [US]: Dribble of the Bells
Nicely done. Check out the behind the scenes.
Also dear NBA. Tag your Youtube videos better this was very hard to find via search.
The Piano Guys [US]: Upside Down Playing
Not only is there a channel on Youtube about 5 guys who play the piano it has 200,000,000 views and a million subscribers.
Deepblue [DE]: Christmas Tunes
You’ll need your smart phone for this one also. Luckily there’s a video for those that are lazy like me.
Marmite [UK]: Love it or hate It
People can upload their photo from a facebook app or visit the bus shelter outside Oxford St mall and upload their photo and whether they love or hate Marmite Gold. Their faces are then displayed on the streets Christmas lights proudly displaying their choice.
I love that Marmite is proud to announce people hate their product as it is decisive.
JMW | Coca-Cola [SE]: Sing for Me Vending Machine
Each vending machine comes with a model release form and a camera crew.
JWT | Jamin [NL]: ChocoTweets
Warning for Dutch tourists: DO NOT dress as Sinterklaas if you live anywhere else other than the Netherlands. Even Chocotweets sounds racist.
It does sound pretty cool to say SINTERKLAAS!!!
Oh the campaign… The best choco tweets will be turned into real chocolate and hand delivered by a guy in blackface.
Lytro [US]: The Lytro-izer
I don’t think I have ever wanted to participate in a promotion more than this. I want to be recreated by Screen Novelties! I also want a Lytro now too.
Made Movement | Deep Local [US]: thecommunitree
I have no idea how this worked but the site is still semi live and knowing Deep Local it involved robots that do cool things. Also they raised $21k which seemed to be the highest this year. Here’s a time lapse of what went on day 1. Yep I’m still confused.
Stella Artois [US]: Holiday Alice Eve Carole
Alice will drive to your house and deliver a sexy Christmas Carol. A lot of work went into this one.
Reddit [US]: Secret Santa
The biggest secret Santa went down on Reddit this year with 58,000+ people spending almost $2 million dollars.
Mullen | Hungryman [US]: 12 Days of Relief
The classic carol sung by those affected by Hurricane Sandy about what they need to fix some of the damage.
Four cans of paint is fine but 5 million hugs!
BMF | Aldi [AU]: Surfing Santas
Finally a surfing Santa (well many) back on the list. Thanks Aldi. The Inspiration Room has a full breakdown of the Aldi campaign which encompassed every piece of media you can think of.
Viget [US]: Jinglebots
I’m guessing this involved dancing robots but the agency is getting back to me on that. Another creation from Viget’s side business Pointless Corp which has done some interesting things.
Boussias Communications [GR]: RED & YELLOW XMAS
Red and Yellow rather than red and green? Those whacky Greeks!.
IRIS Nation [US]: Happy Facetivus
HappyBukkakivus.com was already taken?
GHO [AU]: Chalk Wall
The GHO staff draw some big balls for Xmas. This is the tasteful way to integrate your staff into an Xmas video.
Waste Creative[UK]: Jinglebots
The ultimate Xmas Party for you to enjoy in eye-popping, mind-blowing Stage 3D AWESOMENESS! It’s a veritable sound and light spectacular!
Studio Hang Loose [IT]: Interactive Tree
Every Xmas tree should be sold with scalextrix cars attached.
Zaraguza Digital [SK]: Partyanalyzer
This told me I looked 45! If only I lived a drug and alcohol fueled life to warrant that. (sadface-emoticon.gif)
Animation Domination [US]: Charlie
I couldn’t get the "Charlie, Charlie, Charlie…" out of my head all day.
(TrendHunter.com) These atypical Instagram concepts speak to the epic rise of the social media tool. The ability to instantly share geo-tagged or hashtagged images has altered everyday interactions for those who fall…
(TrendHunter.com) Regardless of your lifestyle, you need to have a good sleep and if you have one of these comfortable modern beds in your room, it would never be a problem again.
Al-Jazeera has reached a deal to acquire Current TV, the companies confirmed Wednesday night. Current TV’s existing name and content will give way to Al Jazeera branding and programming after a transition period this year, Al Jazeera said in a statement.
Terms of the deal were not disclosed.
“We are proud and pleased that Al-Jazeera, the award-winning international news organization, has bought Current TV,” said Al Gore, co-founder and chairman, and Joel Hyatt, co-founder and CEO, in a joint statement. “Since its founding in 2005, Current has grown into a national network available in nearly 60 million homes, offering thought-provoking commentary and Emmy and Peabody award-winning programming. Current Media was built based on a few key goals: To give voice to those who are not typically heard; to speak truth to power; to provide independent and diverse points of view; and to tell the stories that no one else is telling. Al-Jazeera has the same goals and, like Current, believes that facts and truth lead to a better understanding of the world around us.”
Al Jazeera has reached a deal to acquire Current TV, the companies confirmed Wednesday night. Current TV’s existing name and content will give way to Al Jazeera branding and programming after a transition period this year, Al Jazeera said in a statement.
Terms of the deal were not disclosed.
“We are proud and pleased that Al Jazeera, the award-winning international news organization, has bought Current TV,” said Al Gore, co-founder and chairman, and Joel Hyatt, co-founder and CEO, in a joint statement. “Since its founding in 2005, Current has grown into a national network available in nearly 60 million homes, offering thought-provoking commentary and Emmy and Peabody award-winning programming. Current Media was built based on a few key goals: To give voice to those who are not typically heard; to speak truth to power; to provide independent and diverse points of view; and to tell the stories that no one else is telling. Al Jazeera has the same goals and, like Current, believes that facts and truth lead to a better understanding of the world around us.”
Next time you fly Virgin Atlantic, keep an eye out for the superhuman skills exhibited by your flight crew. They include lightning-fast reflexes, the ability to portend the future and more.
RKCR/Y&R’s newest film for the airline begins with a gorgeous montage of super-talented kids that we’d be lucky to have as superheroes. Unfortunately (or perhaps fortunately, considering the state of air travel today) they end up going to work for Virgin Atlantic, where they deliver unforgettable experiences for passengers.
The film, directed by Antoine Bardou-Jacquet at Partizan, is a rebrand campaign for the airline, and will air in 30-, 60- and 90-second TV cuts cuts as well as in cinema. It is shot in a glamorous, cinematic trailer style. According to Simon Lloyd, director of marketing at the company, is meant to “bring the glamor and fun back into long-haul travel.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
And with 500+ pages of submissions this has done well also.
