Waitrose drops Delia but keeps Heston for future activity
Posted in: UncategorizedWaitrose is to drop Delia Smith from its advertising after three years, but will continue to work with fellow celebrity chef Heston Blumenthal.
Waitrose is to drop Delia Smith from its advertising after three years, but will continue to work with fellow celebrity chef Heston Blumenthal.
Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised to leave the company after six years at the helm.
Sainsbury’s is to make content a central pillar of its marketing, merging its content and digital teams to deliver the strategy.
Philip Gladman, the top European marketer for Diageo’s white spirits brands, is to join its African operations.
McDonald’s is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.
Barclaycard has beefed up its marketing team ahead of the launch of its digital marketplace, hiring Virgin Media marketer Chris Bibby to oversee activity backing the roll-out.
“An educated person reads one tree of books per year. Switch to e-books.”
Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov