Faced with slumping sales in more mature markets, luxury brands are increasingly relying on consumers in China's burgeoning lower-tier cities to shore up the bottom line.
The Marketing Agencies Association (MAA) is launching The Future Leaders Academy, a mentoring programme that aims to groom director-level adland hopefuls into the agency leaders of tomorrow.
PokerStars, the online poker site, is a TV ad, starring Rafa Nadal engrossed in a game of poker on his smartphone as he walks around Barcelona.
Syco, the joint venture between Simon Cowell and Sony Music, has poached Carole Davids, Leo Burnett’s creative director.
The Press Complaints Commission has stated it would be “inappropriate” to investigate The Sun’s publication of naked photographs of Prince Harry without the consent of his representatives.
(TrendHunter.com) The photo series titled Kobenhavn by Fran Dominguez, a lifestyle and fashion photographer hailing from Spain, focuses on young love. Captured in the relaxed and grand city of Copenhagen in Denmark,…
Good Housekeeping, the women’s lifestyle title owned by Hearst Magazines UK, is branching out into selling holidays to its readership with the launch of a travel website.
The Industry Trust for IP Awareness has enlisted grime artist Wretch 32 for a social media campaign that aims to raise awareness among young people about paying for digital content.
Sur l’excellente bande son « Ticking Away » de Cransto, le réalisateur Masaya Sugimura nous propose de découvrir avec talent Tokyo, cette ville unique et atypique. Grâce à une utilisation réussie de la technique du time-lapse, le réalisateur tire un portrait partiel de cette mégalopole. A découvrir en HD dans la suite.
Classic FM is celebrating its 20th birthday with special programming and a flash mob video featuring a group of classical musicians and a choir, which surprised unsuspecting members of the public in a supermarket.
As marketers in China focus more on lower-tier cities after building strong presences in Shanghai and Beijing, Starbucks is designing a store in Fuzhou that draws deeply on the local culture of this second-tier city in Fujian province.
Samsung has taken an option to extend its shirt sponsorship of Chelsea football club for a further two years, up until the end of 2014-2015 season.
The Office of Fair Trading has extended its own deadline for making a decision on whether to refer the acquisition of Aegis by Dentsu to the Competition Commission.
Aviva, the insurance and pensions group, has launched a website that uses HTML5 technology, which offers advice to people reaching retirement age.
MEC has hired former ITV executive Pele Cortizo-Burgess in the new role of global director of integrated planning.
Quantcast, the advertising technology company, has hired former Yahoo group director Matt White as its director of agency sales.
Ubiquitous, the taxi advertising company, has appointed JCDecaux’s Dan Hart to the role of head of sales.
Advertising Agency: TBWA\ZÜRICH, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Director: Johannes Dörig
Copywriter: Samuel Wicki
Production Company: Pumpkin Film Switzerland
Producer: Lamar Hawkins
Director: Karim Huu Do
A record Paralympics athletic audience of 6.3 million people tuned in to Channel 4 to watch Team GB’s Jonnie Peacock snatch the T44 100 metre crown from Oscar Pistorius last night, according to unofficial overnight figures.
(TrendHunter.com) If Kate Middleton was a lot more urban while still holding tight to her ladylike ways, she would probably don every outfit showcased in the Harper’s Bazaar Turkey ‘Modern Kutuplar’…
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