Hasta La Creative!

Entitled “Suspect,” the ad takes cues from quintessential heist films with the S8 taking center stage against a mysterious and suspenseful bank robbery scene. As the thrill escalates, viewers will be left deciding whether a true robbery has transpired, or if the scene was purely a figment of the driver’s imagination. With the power, speed and innovation of the S8 at the driver’s fingertips, it’s easy to get carried away behind the wheel of an Audi S model. The spot closes with the tagline “Heighten Every Moment.”

Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Erich Pfeifer, Tyler Hampton
Art Director: Matt Miller
Copywriter: Matt Keats
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Furlined
Director: Adam Hashemi
Director of Photography: Toby Irwin
Executive Producer: Eriks Krumins
Producer: Pete Vitale
Editorial Company: The Whitehouse
Editor: Russell Icke
Assistant Editor: Shane Reid
Producer: Joanna Manning
Music: House of Hayduk
Composer: Mads Heldtberg
Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designers: Eddie Kim, Rommel Molina
Audio Mix: Lime Studios
Mixer: Loren Silber
Asst: Lindsey Alvarez
EP: Jessica Locke
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Lead Flame Artist: Gareth Parr
Flame Assist: Margolit Steiner
Additional Flame Artists: Gizmo
VFX Producer – Arielle Davis/Jordan Sharon

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A note from EDGE Collective:

On September 27, EDGE Collective is hosting their inaugural event Expand My Brand, an all day symposium matching up today’s top brands with emerging technologies and startups to explore how social technology is impacting brand marketing and advertising. At the end of the event there will be a startup competition where 5 new emerging startup technologies will pitch their product to a panel of brands and thought leaders, Shark Tank style, for a chance to win $30,000 in startup assets from EDGE Collective.

Buy your tickets here.

If you have a startup and are interested in participating, click here.

It would be easy to count Mr. Johnson out and join the chorus of those marking the days until his demise. I, however, will not be among them.

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Practice generates short-term savings for procurement executives, criticism from shops who say it devalues talent.

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