River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.
McDonald’s is launching an ad campaign to promote its annual ‘Great Tastes of America’ burger promotion.
What do Salman Rushdie and Lindsay Lohan have in common? Both have played parts in the advertising world, as have Terry Gilliam, Jack Black and many others on our list.
(TrendHunter.com) The love for food is something most people have in common, which is demonstrated by food-inspired jewelry that makes mouths water and a person’s style unique.
Miniature foods in the form of…
RadioWorks, the radio advertising specialist, has hired Dominic Barker as business development manager, after his position at online music service We7 was scrapped as part of a wider restructure.
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble’s digital reader business.
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble’s digital reader business.
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.
(TrendHunter.com) The human mind has long fascinated psychologists and artists alike, and it is no wonder that this fascination has come to fruition in the forms of these skull-clad designs. Clothing lines and baked…
Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the ‘Vevo Summer Six’ festival tour.
Pepsi is launching its first global marketing campaign, with a strategy to align itself closely with the entertainment industry, under the strapline ‘Live for now’.
Ocado commercial director Jason Gissing has warned the disruption caused by the London Olympics and Diamond Jubilee will ‘bugger up’ the online retailer’s business.
ABC Interaction 2012: Media agencies are equipped to advise and navigate media owners through an evolving digital landscape says Alex Altman, chief executive, Initiative, who added that media owners should be braced for some failure.
Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing industry, arguing that marketers have fallen behind consumers.
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.
Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group travel sub-brands.
LG is switching the focus of its home entertainment division away from families towards an early adopter audience to reflect a change in the design of its 3D televisions.
Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.
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