Vixens in tight black skirts, Jennifer Lopez dancing her way though the Bronx; juxtapose those images with close-ups of jobless youths in one of Italy's most economically depressed cities, Naples. That's the new Fiat ad.
CareerBuilder is doubling down on the chimps. This, despite increasing outcries from animal-rights groups and pledges from other marketers and many ad agencies not to use live apes in advertising.
Joe Paterno's model for successful marketing of a national brand: set a smart strategy, instill the right cultural values and execute at the highest level.
(TrendHunter.com) From minimalist menswear to western-inspired editorials, bold urban Amish hats are taking over the fashion world. Made popular by luxury labels that include Lanvin and Dior Homme, these powerful accessories…
Google owns 51% of the mobile-ad market, largely because of its dominance in mobile-search advertising. Apple is far behind, at 6.4%.
Here are some of the ways the smartest companies are using social media, not just to communicate their sustainability stance, but also to involve the public in building a better world.
(TrendHunter.com) The Trevi Aerating Wine Glass is made for those who take their wine seriously. It uses a unique aerating system to accentuate the taste and smell of the beverage. Inspired by the Trevi Fountain in Rome,…
The European Commission has proposed new data protection laws that would allow the UK data regulator to fine companies up to 2% of their global annual turnover for serious violations.
Liquid Skies est le projet de court-métrage d’animation d’Annis Naeem pour ses études au Art Center College of Design. Avec une réalisation réussie et un parti-pris graphique, cette vidéo narrant les aventures d’un astronaute est à découvrir dans la suite.
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(TrendHunter.com) From humanimal headgear to fierce feline accessories, animalistic fashion finds make a definite style statement, adding a sense of edge or luxury to any outfit. Reptilian runways, animal prints and avian-inpired…
This week, Richard Wheatly, chief executive of Jazz FM, zips back to the UK after lunch at Sydney restaurant Doyle with Clear Channel’s Rob Atkinson, just in time to spend an evening at Chelsea’s infamous 606 Club with Richard Hytner of Publicis, Dave Trott and Georgie Fame.
(TrendHunter.com) One of the most influential and renowned magazines in this world is Elle, and these Elle Italia editorials demonstrate why this brand is at the forefront of the media fashion industry.
Elle is a worldwide…
Nearly half of consumers say they have not completed an online transaction because of something they read in a privacy policy.
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
A client panel made up of senior marketing directors for high-profile brands will be questioned on what they want from media agencies at this year’s Media 360 conference.
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| THE ORIGINAL? NewYork Lottery / Click Here to watch Commercial – 1994 Claim : “Hey, you never know” Source : Culture Pub Agency : DDB Needham (USA) |
LESS ORIGINAL Power Ball / New York Lottery / Print campaign – 2012 Claim : “Yeah, that kind of rich” Source : Adsoftheworld Agency : DDB New York (USA) |
Thomas Delabriere, marketing director at Innocent Drinks, is leaving the drinks company after three years in the role, Marketing can exclusively reveal.
McDonalds is piloting a new style of “family friendly” restaurant, which boasts a new design and the latest technology facilities, as the fast-food chain looks to better cater for children and for the increased use of tablets and smartphones.
Découverte de cette équipe de basejump intitulée Need 4 Speed. Une vidéo autour des exploits de Robert Pecnik, un designer à la tête de la société Phoenix Fly. Le rendu impressionne par ces paysages et ces séquences époustouflantes. A découvrir en vidéo dans la suite de l’article.
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Google is introducing a new privacy policy to cover the majority of its products, consolidating more than 60 separate product-related privacy policies, which it claims will provide users with a more intuitive experience and more relevant ads.
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