Jan
26
Surf signs TOWIE sponsorship deal
Posted in: Uncategorizedthe Unilever-owned washing brand Surf is to sponsor ITV2’s ‘The Only Way is Essex’ throughout 2012 in a seven-figure multimedia deal spanning broadcast, online and mobile.
Jan
26
Surf signs sponsorship deal for ITV 2’s TOWIE
Posted in: Uncategorizedthe Unilever-owned washing brand Surf is to sponsor ITV2’s ‘The Only Way is Essex’ throughout 2012 in a seven-figure multimedia deal spanning broadcast, online and mobile.
Jan
26
Samsung invites customers to shoot Tulisa music video
Posted in: UncategorizedSamsung has teamed up with ‘The X Factor’ judge Tulisa Contostavlos to offer Phones 4u customers the chance to shoot a music video at an exclusive gig with the singer.
Jan
26
More data leaks while Europe cracks down on wrongdoers
Posted in: UncategorizedThe marketing industry is apt to glow over the metaphor that data is the new oil, but two developments this week drew attention to the dangers of spillage.
Jan
26
MPs to quiz beauty marketers on body confidence
Posted in: UncategorizedSenior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed by the All Party Parliamentary Group (APPG) on Body Image on Monday.
Jan
26
Morrisons’ rollout of Kiddicare to be decided by social media vote
Posted in: UncategorizedKiddicare, the baby product retailer, will run a social media competition to decide which of the Best Buy megastores it has snapped up today (26 January) is to open first.
Jan
26
Reality check – December 2011
Posted in: UncategorizedBartle Bogle Hegarty pulled off a rare feat when its “pit stop” commercial for KFC topped both the recall and most-liked categories among ads aired during December.
Jan
26
Jo Bacon joins MTV in marketing role
Posted in: UncategorizedJo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.
Jan
26
Olympic sponsors score low recognition
Posted in: UncategorizedThree out of five people are unable to name one Olympic sponsor, while 1% or less are unable to identify Panasonic, Samsung and Proctor & Gamble as London 2012 sponsors despite their high-profile campaigns.
Jan
26
Matt Jagger becomes a partner at Upfront
Posted in: UncategorizedMatt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.
Jan
26
24 Panoramic Imaging Innovations – From View-Controlling Technology to Smartphone Video Attachments (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) Thanks to technology and panoramic imaging innovations, today’s consumer no longer has to settle for a flat, 2-dimensional photograph or wrestle with his camera to capture as much as possible around him.…
Jan
26
Govt faces calls to ban cosmetic surgery ads
Posted in: UncategorizedThe Government is to consider calls for a ban on ads for cosmetic surgery, following the scandal over faulty breast implants.
Jan
26
Tourism Ireland calls direct marketing pitch
Posted in: UncategorizedTourism Ireland is reviewing its £2 million direct marketing account.
Jan
26
Hamid Habib to head MPG division
Posted in: UncategorizedMPG Media Contacts has appointed Hamid Habib, the head of strategy at Zenith Media, as a managing partner.
Jan
26
Colorfully Chic Poolside Captures – Guess by Marciano Spring Summer 2012 by Hunter & Gatti (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Photography and production team Hunter & Gatti have captured the Guess by Marciano Spring Summer 2012 collection in a chic campaign comprising a series of beautiful images and a film.
The Guess by Marciano…
Jan
26
Picture Gallery: The ANNAs
Posted in: UncategorizedThere were many winners at the ANNAs annual event at the Mall Galleries in London last night (Wednesday), run by the Newspaper Marketing Agency (NMA).
Jan
26
Giants Fans Dig Hip-Hop; Patriots Fans Dream On Steven Tyler
Posted in: Uncategorized
Like Dunkin' Donuts? You're probably a Patriots fan. Drink Pepsi Max? You'll be rooting for Big Blue in the Super Bowl. Or so finds Colligent, an analytics firm that tracks fan behavior in social media. Note: Don't pass this story to Bruce Springsteen.
Jan
26
Giant Fans Dig Hip-Hop; Patriots Fans Dream On Steven Tyler
Posted in: Uncategorized
Like Dunkin' Donuts? You're probably a Patriots fan. Drink Pepsi Max? You'll be rooting for Big Blue in the Super Bowl. Or so finds Colligent, an analytics firm that tracks fan behavior in social media. Note: Don't pass this story to Bruce Springsteen.
Jan
26
Vodafone kicks off retail advertising review
Posted in: UncategorizedVodafone has called a review of its integrated retail advertising account.
Jan
26
Uefa moots ditching Champions League anthem as part of review
Posted in: UncategorizedEuropean football body Uefa is to review its brand identity, which could include axing its 20-year-old operatic Champions League music.
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