Why Time Warner Cable Stuck With Its Name
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NEW YORK (AdAge.com) — When Time Warner Cable spun off from corporate parent Time Warner in March 2009, one obvious question hung over the No. 2 cable company's head: Why keep the name "Time Warner Cable" when it was no longer a Time Warner company? So after 18 months as a standalone company and months of exhaustive effort, Time Warner Cable's new name is … Time Warner Cable.