Virgin Media has committed to using “typical” rather than maximum broadband speeds in its advertising, after research showed most consumers believed broadband ads were misleading.
BSkyB has passed three million HD customers and announced today’s launch of Living HD on its platform means it will definitely reach its target of 50 high definition channels in time for Christmas.
Fala a verdade: um filme com o Lionel Ritchie levando porrada não tem com ser de todo ruim, né? Pois a Walkers resolveu juntar o cantante ao seu já tradicional garoto-propaganda, o ex-atacante da seleção inglesa Gary Lineker.
O filme traz o próprio Lionel Ritchie parodiando um dos seus grandes sucessos e estimulando o povo a dividir o novo Walkers Extra Crunchy. O problema é que o Lineker é meio fominha.
Criação da AMV BBDO, London com produção da Weilands.
Post originalmente publicado no Brainstorm #9
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As a generation, Gen-Xers have been hosed. We spoke with Tammy Erickson, author of "What's Next, Gen X?," about the tough times for Gen X and how marketers should take generational differences into account.
Une belle campagne et un court spot de publicité décalé pour cette assurance moto – 2010 Allstate Motorcycle. Une baseline efficace “Bikes Never Crash Alone” sur une captation entièrement en slow-motion. A découvrir en vidéo dans la suite.
Sharp, the electronics manufacturer, has become a UEFA partner to the end of 2013, covering the 2012 European football championships in Poland and Ukraine.
Revele o mistério em tamanhosurpresa.com/crescefrederico
Há duas semanas, está rolando uma ação nas redes sociais para divulgar o perfil, o blog e os videos virais do @fredericoPMG, que nos próximos dias deve revelar para que marca ele “trabalha”.
??Tudo começou com um #FF e na sequência outros blogs, como Melhores do Mundo, Bobagento, Não Salvo, Brogui, Salada de Cinema, começaram a divulgar os videos em outros textos.
Nesse primeiro viral da garota do bar, o público realmente começou a achar que seja de uma marca de cerveja ou camisinha, mas, no segundo viral, no vídeo que segue abaixo, o caso muda completamente e logo essa possibilidade é descartada.
Na sexta, o perfil revelou a página tamanhosurpresa.com/crescefrederico, e, quanto mais tweets ele receber por esta página, mais ele chega ao tamanho ideal, revelando todo esse mistério. ??Bora ajudar ao Fred nessa empreitada!
Agora, mais do que nunca, #crescefrederico !
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[Esse post é trazido a você pela campanha #crescefrederico. Texto de responsabilidade do anunciante.]
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Post originalmente publicado no Brainstorm #9
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MUMBAI – Law & Kenneth, Mumbai, has promoted Neeraja Kale to the new role of branch head marking the first time that the agency has appointed someone for the post in its Mumbai office.
The editor of Loaded magazine, Martin Daubney, has resigned from his role, stepping down with immediate effect ahead of the title’s expected sale to Attitude publisher Vitality Publishing.
Bartle Bogle Hegarty leads the field with the most shortlisted entries at the 2010 IPA Effectiveness Awards. Its six shortlisted entries are for Audi, Barclaycard, Barclays, KFC, Robinsons and Surf.
IPC Media is in consultation with staff across three more magazines as part of the group review of its specialist titles, namely World Soccer, Racecar Engineering and Classic Boat.
The AA and its sister company Saga are searching for an agency to overhaul their online activity and rebuild their websites.
Quno, the soon-to-be-launched train information website, is tapping into the trend for location-based social gaming in its first marketing effort.
Paul Henderson, managing director of Associated Newspapers Ireland, tells Hugh Oram how the Irish editions of the Daily Mail and Mail on Sunday are steadily increasing their share of Ireland’s declining newspaper market
LoveFilm, the movie rental service, has appointed MBA to handle its direct marketing account.
L’Oréal is set to become the first advertiser to take advantage of changes to TV advertising rules that will allow advertisers to use TV presenters in ads around the shows they are presenting.
Splenda, the low-calorie sweetener, is searching for an agency to handle its digital strategy.
Ecco, the Danish footwear manufacturer, has appointed Universal McCann to handle its estimated £30 million global media planning and buying account.
Une nouvelle vidéo en time-lapse de la Perseid Meteor Shower et du noyau galactique de la voie lactée, vu depuis le Joshua Tree National Park. Une captation en Canon 5D Mk II, le tout sur la bande-son “Samskeyti” du groupe Sigur Ros. A découvrir en images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
