BUENOS AIRES (AdAge.com) — Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers make the shoe float and fly through the air.
div class=”imageleft”a href=”http://www.adrants.com/images/messin_sasquatch.jpg”img alt=”messin_sasquatch.jpg” src=”http://www.adrants.com/images/messin_sasquatch-thumb.jpg” width=”150″ height=”96″ //a/div
Jack Link’s Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Link’s TV commercials.
pa href=”http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/0/da”img src=”http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/1/da”img src=”http://feedads.g.doubleclick.net/~a/JRirEmIk_aKAzKICuSPWE-7bPyc/1/di” border=”0″ ismap=”true”/img/a/p
James Whitmore, managing director of Postar, mixes committee meetings on OOH measurement with a trip to Lord’s and a celebrity sighting
Buxton Natural Mineral Water has chosen England cricketer Alastair Cook as a brand ambassador in a two-year deal starting next year.
| THE ORIGINAL? Mercedes-Benz TV Commercial – 2000 Source : Culture Pub Agency : Unknown / Director : Ronald Krapp (Germany) |
LESS ORIGINAL : Ford Mondeo TV Commercial – 2002 Source : Cannes Archive Online, Agency : Ogilvy & Mather (United Kingdom) |
A Russian airplane company has released an interesting video of their crew washing their fleet in bikini…
Advertiser: AbnaNova
div class=”imageleft”a href=”http://www.adrants.com/images/sony_virginity_hit_billboard.jpg”img alt=”sony_virginity_hit_billboard.jpg” src=”http://www.adrants.com/images/sony_virginity_hit_billboard-thumb.jpg” width=”150″ height=”70″ //a/div
To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, “Still A Virgin?”
pa href=”http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/0/da”img src=”http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/1/da”img src=”http://feedads.g.doubleclick.net/~a/URZdNNNMCr7u8WDBN3VOzNxx9M8/1/di” border=”0″ ismap=”true”/img/a/p
It is precisely the ability to lead change and to get results that distinguish the great CMO from the good CMO. There are eight critical leadership competencies that top leaders, including top marketing leaders, must have; outstanding CMOs outperform good CMOs in all eight competencies.
LONDON (AdAge.com) — Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded content initiative that uses well-known comedians to focus on the funny side of parenting. he U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers.
Have you seen this yet? "AMC's 'Mad Men' Jumps the Shark." It's a two-minute video created for Babelgum Comedy by writer/director Trevor Williams. I tracked him down, called him up and asked him some questions.
Une interface immersive en réalité augmentée, dans la continuité du précédent film Augmented (Hyper) Reality du créatif Keiichi Matsuda. Une ville dotée d’une surcouche d’informations numériques : l’organisation spatiale des données et son implication pour l’architecture.
Internet portal AOL has signed a new five-year search advertising deal with Google, adding mobile search and the placement of AOL videos on YouTube to the arrangement.
div class=”imageleft”a href=”http://www.adrants.com/images/google_map_sponsored.jpg”img alt=”google_map_sponsored.jpg” src=”http://www.adrants.com/images/google_map_sponsored-thumb.jpg” width=”150″ height=”127″ //a/div
After a six month test in Australia, Google has opened up a new ad platform on its Maps product.
pa href=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/0/da”img src=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/1/da”img src=”http://feedads.g.doubleclick.net/~a/6AxMkS0gSwvVUIdt_bPFw1FdAks/1/di” border=”0″ ismap=”true”/img/a/p
Real life crime on BBC One beat ‘Agatha Christie’s Poirot’ in the 9pm ratings battle last night, according to unofficial overnight figures.
NEW YORK (AdAge.com) — Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft's Bing from getting a foothold at another big portal.
To help people deal with natural disasters and emergencies, the Ad Council this week introduced two series of public service announcements–one to encourage people to give to flood victims in Pakistan and the other to urge viewers to prepare for their own natural disasters.
Future is launching a paid-for iPad version of its technology title T3, the first time it has created a bespoke magazine for the platform.
Anheuser Busch InBev has appointed Vizeum to its £23m media planning and buying account.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
